Alternatives to Verto Analytics

Warehouse-Native Customer Journey Analytics—No Black Boxes. No Limits. Kubit is the leading customer journey analytics platform, built for product, data, and marketing teams who need self-service insights, real-time visibility, and full control of their data—all without engineering dependencies or vendor lock-in. Unlike traditional analytics tools, Kubit is warehouse-native, enabling you to analyze user behavior directly in your cloud data platform (Snowflake, BigQuery, or Databricks). No data extraction. No hidden algorithms. No black-box logic. With built-in support for funnel analysis, retention, user paths, and cohort exploration, Kubit makes it easy to understand what’s working—and what’s not—across the entire customer journey. Add real-time anomaly detection and exploratory analytics, and you get faster decisions, smarter optimizations, and more engaged users. Top enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, data governance, and unmatched customer support. Discover the future of customer analytics at kubit.ai

With TrafficGuard, you can put an end to the worry of polluted traffic disrupting your campaign success. Our advanced ML/AI-powered technology identifies and blocks both simple and complex fraudulent traffic in real time, ensuring your ad spend targets genuine, high-quality clicks and conversions. This leads to better campaign outcomes and an enhanced return on ad spend (ROAS). This robust solution safeguards every dollar of your advertising budget, allowing you to concentrate on reaching your marketing objectives without stress. Let TrafficGuard handle ad fraud protection, so you can confidently manage your: Google Search (PPC) campaigns Mobile user acquisition campaigns Affiliate spending Social media advertising In addition to our technology, we provide expert campaign management and exceptional customer support, making us a reliable partner for all your ad fraud protection needs.

Smartlook is a mobile analytics solution that helps websites and apps to understand the whys behind users' actions. It has helped over 300,000 companies of all sizes and industries. You can eliminate the guesswork and find real, actionable reasons. Smartlook offers a unique way to understand user behavior at the micro-level. Smartlook's always-on visitor recordings allow you to see every visitor on your website or app. Automatic event tracking allows you to track how and when your visitors do certain things. To see conversion rates and uncover why people are churning, you can create conversion funnels. Heatmaps for websites provide mass data about where people click, scroll and hover on your pages. Smartlook was ranked among the Top 100 Software Products in 2019 G2 Crowd Awards. It serves customers such as O2, Miele and Hyundai. It can also record Unity-engine games.

Founded in 2011, Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven app marketers. We empower marketers to measure what matters with tools that deliver better insights and actionable data in one operational platform. App marketers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other mobile measurement partner. Kochava hosts a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem. Headquartered in Sandpoint, ID, the company has offices globally.

Heap serves as an all-encompassing digital analytics platform that equips companies with a thorough comprehension of their customers' experiences. By seamlessly tracking every user interaction on both web and mobile interfaces, Heap delivers practical insights aimed at enhancing conversion rates, customer retention, and overall user satisfaction. Utilizing sophisticated data science techniques, the platform pinpoints areas of friction and potential growth, empowering businesses to swiftly make informed, data-driven choices. Featuring robust functionalities such as session replays, heatmaps, and AI-enhanced insights, Heap allows organizations to analyze and refine user behavior throughout each interaction. This holistic approach ensures that businesses can continuously adapt and evolve their strategies to meet customer needs effectively.

Pendo is a product-experience platform that helps software product managers deliver products that users love. Pendo allows product teams to answer questions such as "What features are customers using?" What features are they overlooking? Which ones are driving delight, and which are causing pain or confusion? These same insights allow you to quickly set up in-app messages and guides, as well as walkthroughs, without needing any programming. This will help users get the most out of your products. Pendo allows you to quickly identify the features and workflows that cause users pain and pleasure. You can then use the platform to guide users through these rough spots and encourage them to adopt the features that make them raving fans.

Fullstory is a platform for behavioral data that reveals the hidden story behind consumer behavior. Fullstory allows product, engineering and data teams to connect sentiments signals with other data sources in order to design the next best actions. Fullstory provides deeper and more immediate actionable insights than conventional web and product analyses that can only surface what is happening but not why. It is the only behavioral data platforms that provide the context needed to create in-the moment experiences that drive revenue. Fullstory's behavioral analytics is ready for AI. It uses first-party data that has been automatically captured, indexed and semantically structured. No longer do enterprises waste hours and resources on data analysis.

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Indicative is used by product managers, marketers, and business analysts to increase customer engagement, retention, and conversion. Indicative connects all your customer data sources and synthesizes them into a complete view. This gives you the actionable insights that you need to grow your customer base, build great products, and increase your sales. Indicative's free plan allows you to access the robust behavioral analytics platform and up to 1 billion user actions per month.

A comprehensive digital analytics and customer engagement solution designed for enterprises that empowers you to optimize every customer interaction and provide an enhanced experience through insightful data analysis. Gain a deep understanding of each customer touchpoint while taking immediate action to improve outcomes. Begin to elevate the customer experience from the very first day by automatically gathering behavioral data across all channels without the need for custom development. Each individual customer interaction is captured within a cohesive customer profile, enabling you to analyze their paths and journeys through intuitive visual dashboards. Delve into the reasons behind customer behaviors using ready-to-use analytics reports and Dataroid’s expansive data lake. Monitor engagement metrics in real-time to refine your communication strategies. Leverage Dataroid to gain deeper insights into customer behavior, improve the digital product experience, and boost customer retention effectively. By utilizing this platform, businesses can transform their approach to customer engagement and analytics.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Countly, a product analytics tool and innovation enabler, helps organizations track product performance, user journeys, and behavior across mobile, desktop, and web applications. It ensures privacy by design and allows organizations to innovate and improve their products to deliver personalized and customized customer experiences and meet key business goals. You can track, measure, and then take action - all from within Countly.

A website lacking analytics is comparable to a vessel adrift without direction. It is essential to monitor your website's performance effortlessly and in real-time. This analytics suite is perfectly designed for publishers, providing comprehensive insights in the moment. It represents the all-inclusive real-time analytics solution specifically aimed at eCommerce. Ideal for agencies and those managing numerous digital assets, it ensures the right message is delivered at the optimal time. The DMP is customized with distinct clusters that cater to various business models, creating a data organization that aligns with overarching business goals. While there are countless mobile applications available for numerous purposes, understanding their usage and effectiveness is crucial. Mobile analytics serves as a powerful tool for assessing the mobile channel's attributes, ensuring enhanced performance. Furthermore, our suite of solutions focuses on On-site Marketing Automation, utilizing not only user browsing and behavioral data but also socio-demographic and interest data stored within our exclusive DMP. We provide both quantitative and qualitative reports based on comprehensive census data, ensuring accuracy in real-time analytics, ultimately empowering businesses to make informed decisions. By leveraging these insights, companies can adapt their strategies to meet dynamic market demands.

Create products that yield significant results. Amplitude serves as a product intelligence platform designed to assist teams in converting, engaging, and retaining their customer base. Digital product teams rely on Amplitude to gain insights into user behavior, enhance user experiences, and improve customer retention rates. Achieve a comprehensive understanding of how customers interact with your digital offerings. Equip teams to expedite their shipping processes, assess impact, and map out user journeys effectively. Tailor product experiences to boost engagement, conversions, and customer loyalty. With product intelligence, teams access the necessary data and insights to craft exceptional product experiences efficiently and at scale. Leverage self-service analytics to uncover what occurs, the reasons behind it, and strategies for product enhancement. Synchronize decision-making and seamlessly incorporate Amplitude into your existing workflows and technology infrastructure to enact swift changes and improvements. Ultimately, this approach ensures that your product evolves in alignment with customer needs and market demands.

Transforming your clients into a powerful engine for growth is entirely achievable. The Gainsight Customer Cloud consolidates all necessary technologies to facilitate seamless product adoption and help your customers reach their goals with your business. By carefully orchestrating the customer journey across all departments, you can cultivate long-term relationships and consistently deliver impressive results. Integrate comprehensive SaaS product analytics with tailored in-app interactions to provide users with outstanding experiences. Gather valuable feedback, engage with respondents to close the feedback loop, and unearth insights that drive a remarkable customer experience. This open platform serves as a centralized hub for customer data systems, equipping every team member with actionable insights to enhance decision-making in favor of customer satisfaction. Moreover, it enables revenue growth through detailed whitespace analysis, strategic upsell and cross-sell playbooks, and efficient renewal processes to maximize profitability. In doing so, businesses can foster stronger connections and ensure long-term success in a competitive marketplace.

Scuba enables self-service analytics on a large scale, catering to various roles such as product managers, business unit leaders, chief experience officers, data scientists, business analysts, and IT personnel who will find it incredibly easy to access their data and extract valuable insights. By using Interana, you can delve deeper into understanding customer behavior, system performance, and application usage—essentially anything related to actions over time—transcending traditional dashboards and static reports. This unique analytics platform empowers you and your team to dynamically explore your data in real-time, providing clarity not only on what is happening in your business but also offering explanations for those occurrences. With Scuba, there's no delay in accessing your data; everything is readily available, allowing you to pose questions as fast as they come to mind. Designed with everyday business users in mind, Scuba eliminates the need for coding skills or SQL knowledge, making data exploration accessible to all. Consequently, businesses can make timely, informed decisions based on real-time insights rather than outdated information.

Learn to understand your customers. Create a better product. PostHog offers a complete product analytics UX. Analyze trends, funnels and retention. Event autocapture is the key to all of this. PostHog automatically captures events and user behavior within your mobile or web app. Know how traffic flows through your app. Know the pageviews, actions, and other information of every user on your website or app. Visualize product trends and retention. Analytics can help you understand your users and how to keep them coming back. Visualize how users navigate your website or app. Use metrics to determine what needs improvement. Release new features regularly without worrying about breaking existing changes. Rapidly test new ideas and roll them out to 10%, 20%, or 100% of your users. PostHog can easily be deployed in your cloud for easy adoption and onboarding. PostHog is designed to scale. This includes our open core pricing model. PostHog can manage your deployment on your infrastructure.

In order to get a complete view of customer/account-level journeys, understand attribution, and uncover cross-functional business insights, event data is often duplicated and exported from product analytics solutions to the data warehouse. This creates inconsistent data between two platforms: siloed product analytics solutions and SQL/BI tools running on the data warehouse. Adding to the challenge, BI tools are not even designed to explore and derive insights from event data. NetSpring offers a single self-service tool for product analytics with BI-style ad hoc visual exploration, working directly off the data warehouse as the single source of truth. Key Benefits: - GTM Teams: Self-serve answers to the next business question without worrying about data availability - Data & Analytics Teams: Support GTM teams with governed, self-service tooling - C-Suite: Leverage the data warehouse (source of truth) for consistent results and to avoid data duplication, reverse ETL, and security issues Key Capabilities: - Self-Service: Rich library of behavioral analytics templates - Analytical Power of BI: Self-guided ad hoc visual exploration - Warehouse-Native: Rich business context with no data duplication

MyTracker serves as an all-encompassing analytics and attribution platform tailored for mobile applications and websites. This tool empowers companies to glean valuable audience insights, evaluate advertising effectiveness, and reliably predict revenue streams. Its notable features encompass attribution for both mobile apps and websites, targeted audience engagement, and optimization of advertising campaigns, alongside providing detailed insights into user demographics, interests, and behaviors. Additionally, it offers revenue analytics across diverse traffic sources with long-term lifetime value predictions extending up to two years, as well as an anti-fraud mechanism to actively identify and mitigate ad fraud risks. Users benefit from the capability to export and store unlimited raw data, seamless integration through pre-built plugins for well-known platforms like WordPress and Joomla, and exceptional support available through various channels. With SDK support for platforms including iOS, Android, Unity Ads, and Flutter, along with compatibility with alternative app stores, MyTracker efficiently integrates with multiple advertising sources for enhanced tracking capabilities. This tool stands out as a vital resource for businesses seeking to optimize their digital marketing strategies effectively.

AT Internet, a prominent figure in digital analytics and the leading firm in Europe, oversees the performance of over 20,000 websites and applications for various global brands spanning multiple sectors. Their latest innovation, the Analytics Suite Delta, empowers businesses to refine their strategic choices, foster lasting audience engagement, and substantially enhance their growth trajectory. Designed as a hybrid analysis platform for data, marketing, and product teams, Delta leverages a cutting-edge technical framework that offers exceptional flexibility, seamless integrations, and advanced predictive capabilities. By ensuring unmatched data accuracy and consistency throughout the entire customer journey, this solution delivers actionable ROI-driven insights that are both precise and trustworthy, benefiting teams across the organization. Consequently, this approach promotes superior performance and accelerates business expansion by facilitating informed decision-making, fostering collaboration among departments, and dismantling data silos, creating a more unified operational environment. In this way, AT Internet positions itself as an indispensable partner for companies striving to thrive in the digital landscape.

Zoho Apptics is your go-to solution for comprehensive product analytics, designed to help you track app performance and gain meaningful insights. Whether you’re a developer, marketer, or product owner, Apptics streamlines the process of analyzing user activity, understanding behavior patterns, monitoring interactions, and identifying crashes or errors—all in one place. With compatibility across frameworks like Android, iOS, macOS, tvOS, watchOS, Windows, React Native, JavaScript, Flutter, and Unity, Apptics enables you to refine your app, enhance user retention, and build stronger customer relationships. Start exploring Zoho Apptics today—sign up and elevate your app strategy!

For companies that prioritize app development, Leanplum stands out as the sole solution designed to tailor and enhance every customer interaction, both within the app and beyond. As the only firm dedicated exclusively to engagement, personalization, and optimization for sectors such as gaming, subscriptions, on-demand services, mobility applications, as well as mobile retail and finance, we possess deep insights into the workflows and use cases prevalent in the app industry. Our unique platform merges Lifecycle Marketing with LiveOps promotions, allowing users to manage live events and sales through Remote Configuration while leveraging a robust system of real-time data and A/B testing. Additionally, we offer a seamless integration of Lifecycle Marketing with tools to personalize and improve the Product Experience, all founded on a powerful data-driven approach. By enabling users to engage through customized multi-channel strategies in real time, we empower businesses to cultivate a devoted user base by delivering pertinent content tailored to behavioral insights and responsive triggers. This comprehensive approach ensures that each interaction is meaningful and contributes to sustained user engagement and satisfaction.

UserX is a cutting-edge UX analytics platform that provides growth-oriented insights for mobile app teams. Our comprehensive suite of tools, including session recordings, heatmaps, and conversion funnels, empowers companies to gain a deep understanding of user behavior and make data-driven decisions. Session recordings allow you to gain valuable insights into user behavior by closely monitoring and analyzing their interactions with your app. Heatmaps provide a comprehensive understanding of user interactions on every application screen, enabling you to identify the interface elements that are most appealing to users, as well as those that are being overlooked or ignored. Conversion funnels help you determine the stage in the application funnel where users are dropping off and identify the reasons for churn. Crash replays enable you to identify and reproduce technical errors, allowing for quicker resolution of technical bugs. With fast and comprehensive analytics of UserX, companies can easily identify areas of improvement and unlock new growth opportunities. The platform is designed to help brands understand user behavior, track essential metrics, and optimize app's performance.

Simple, lightweight and fun web analytics solution. Real-time insights into where, why and how users interact with your product. Get a deeper insight into visitor behavior across platforms and devices.

Effortlessly upload your event data and access it in a manner that aligns with your needs and those of your users. If you operate a website or an app and wish to incorporate dynamic charts reflecting constantly changing data, consider using Datawaves. Our pricing is based on the number of writes, making it quite economical at just $15 for every million writes. You also have the option to set usage limits to manage your expenses effectively. With a pay-as-you-go model, you won’t have to stress over sudden spikes in usage. Additionally, the Inspector tool allows you to query your data through an intuitive graphical user interface, making it ideal for previewing the outcomes of your queries before diving into code development. This streamlined approach ensures you can efficiently visualize and utilize your data.

Established in 2015 by Osmnez Technologies, Zarget has emerged as a prominent player in the SaaS landscape, offering innovative tools such as heatmaps, funnel analysis, A/B testing, and split URL testing that focus on enhancing conversion rates. The company stands out with its introduction of the first-ever Chrome plug-in in the industry, catering specifically to the needs of digital marketing specialists and product managers who seek to streamline the optimization of their websites and SaaS offerings without relying on extensive technical skills. Each tool and feature created by Zarget is designed to provide a fluid and user-friendly experience, guiding users seamlessly through their optimization process while making data-driven decisions easier than ever.

Snowplow is a data collection platform that is best in class for Data Teams. Snowplow allows you to collect rich, high-quality data from all your products and platforms. Your data is instantly available and delivered to your chosen data warehouse. This allows you to easily join other data sets to power BI tools, custom reporting, or machine learning models. The Snowplow pipeline runs in your cloud (AWS or GCP), giving your complete control over your data. Snowplow allows you to ask and answer any questions related to your business or use case using your preferred tools.

Implement a straightforward one-line code to capture all user interactions such as clicks and changes in pages, while also monitoring user experience metrics like load times, crashes, and API response times on an individual level. You can later set up key performance indicators (KPIs) as needed. Maintain active user lists, including those in trials, genuine evaluators, and users showing signs of losing interest. Utilize robust filters to identify users based on nuanced criteria, such as whether they have utilized specific features or originated from particular regions. Provide unobtrusive notifications within the application to help boost feature adoption, enhance subscription conversion rates, and improve onboarding outcomes. Encourage users to explore new releases and premium functionalities through built-in calls to action. The Net Promoter Score (NPS) serves as an excellent measure of user perception. Monitor shifts in customer sentiment with a simple publish-and-forget approach for in-product NPS, where feedback requests are activated based on established rules to enhance response rates. This strategic method not only improves user engagement but also fosters a deeper understanding of customer needs and preferences.

devtodev is a product analytics platform that allows data-driven teams to gain valuable insights and influence user decision making. You can convert users to paying users, improve app economics, predict revenue, customer lifetime value, and predict churn. You can also analyze and influence user behavior.

Intuizi's intelligence platform helps brands better understand and act on mobile data. Intuizi® enables you to conquest against competitors, regain lost basket items, and find new loyal members. Every day, hundreds of millions of consumers interact with Apps on their phones billions of times a day creating a large amount of data. We help brands legally find, understand, and act on that data to drive their business results. We analyze billions of consented 1st party data points, to improve business intelligence and produce highly accurate, predictive, behavioral insights, and audiences you can activate.

Datos is a worldwide provider of clickstream data that specializes in licensing anonymized and privacy-compliant datasets, ensuring safety for its clients and partners in a challenging marketplace. With access to both desktop and mobile browsing clickstreams from millions of users globally, Datos delivers this information in user-friendly data feeds. The company's mission revolves around generating clickstream data founded on trust and aimed at achieving concrete outcomes. Esteemed organizations worldwide rely on Datos to furnish the insights necessary to navigate the complexities of the digital landscape with clarity. Among its offerings is the Datos Activity Feed, which grants a comprehensive view of the entire conversion funnel by monitoring every page visit and analyzing varied user behaviors. Additionally, the Datos Behavior Feed provides in-depth data regarding user trends, enhancing businesses' understanding of their audience. By continually evolving its products, Datos ensures that its clients remain equipped to adapt to the fast-paced changes in the digital realm.

Unleash the potential of heatmaps with Busatools, which provides four crucial tools for in-depth web analytics: Scroll Maps, Click Maps, Geo Maps, and Device-specific Heatmaps. By leveraging these features, you can gain a deeper understanding of user interactions, enhance user experience, and boost overall website performance with ease. Scroll Maps offer insights into how users engage with different sections of your website, while Click Maps pinpoint the most clicked areas, shedding light on user interests. Geo Maps deliver essential information regarding audience demographics and geographical trends, helping you tailor your content effectively. Additionally, Device-specific Heatmaps allow you to analyze user behavior across various devices to ensure your design is responsive and user-friendly. With the ability to quickly and efficiently generate heatmaps, you can significantly increase conversions and refine your digital marketing strategies. Opt for Busatools to access user-friendly heatmap analytics and take your website optimization journey to new heights today, ensuring that you stay ahead of the competition.

A vast reservoir of potential lies within the comprehensive data of user behavior on websites, and Convizit brings it to your fingertips. This platform seamlessly provides you with a complete, contextually enriched, and organized stream of user activity data without any hassle. After implementing the Convizit snippet on your site, you won't have to worry about configurations, pixels, or manual event setups, regardless of how frequently the website evolves. Convizit intuitively grasps the context surrounding each user interaction, continuously generating a data flow that is pre-named, tagged, and structured for your convenience. You can receive this ready-to-use data stream directly into your data warehouse or through an API, significantly boosting your data science, business intelligence, and personalization efforts. To enhance your website's business performance, acquiring comprehensive user behavior data is essential, yet obtaining even a small portion of this information can be incredibly labor-intensive in today’s landscape. By leveraging Convizit’s capabilities, you can unlock insights that were previously out of reach.

Start.io provides a mobile audience and marketing platform. Start.io, formerly StartApp, empowers the mobile ecosystem and simplifies mobile advertising, audience building and monetization. Start.io’s direct integration with more than 500,000 active mobile apps monthly provides access to unprecedented global first-party information. This data can be used to understand and predict behavior, identify new opportunities, and fuel growth.

Percept Insight (pi) is a full stack no code SAAS solution designed to amplify your business acumen through actionable insights at a fraction of traditional costs. For marketers, imagine influencing real-time consumer actions with unprecedented precision. PI can help set up engagemnent for specific user behaviours, like sending a timely WhatsApp reminder to users who abandon their shopping carts. No tedious data imports or delays—just immediate, impactful results. Product managers gain a magnifying lens into user interactions, unveiling patterns like time taken to place an order or preferred navigation routes. These insights pave the way for refined product strategies, optimizing both high-performing and lagging feature sets. Meanwhile, engineers can trigger alerts and incidents just by configuring reports. Again no code. In essence, Percept Insight isn't just a tool—it's your partner in reshaping business outcomes and its value is being realised across industries by different businesses. I look forward to discussing how we can integrate this transformative solution into you. Leverage data like never before.

ScientiaMobile offers WURFL OnSite APIs compatible with Java, Scala, .NET, and PHP, making them highly suitable for organizations seeking seamless integration with their own software solutions. Many users implement these APIs in applications that require high parallelism, leveraging the advantages of multi-core CPU server infrastructures for optimal performance. To maintain a comprehensive and up-to-date Device Description Repository (DDR), ScientiaMobile is regularly enhancing its database to encompass the latest devices, including niche models from Indian and Chinese markets. The WURFL DDR encompasses an impressive 72,000 device profiles, covering a wide array of gadgets such as smartphones, tablets, laptops, smart TVs, and gaming consoles. As the repository continues to expand, detection efficiency remains robust, thanks to advanced caching techniques and a well-structured database design. Moreover, ScientiaMobile's premium WURFL features offer insightful analytics regarding the economic backgrounds of website visitors for enterprises. For instance, through ScientiaMobile’s “MSRP” feature, clients can quickly determine the retail price of a visitor's smartphone model, enabling better-targeted marketing strategies. This capability not only enhances user engagement but also informs decision-making processes for businesses looking to tailor their offerings.

MoEngage, an Insights-driven customer engagement platform, is for the customer-obsessed marketer. We help you delight customers and keep them coming back for more. MoEngage allows you to analyze customer behavior and engage customers with personalized communication via email, mobile, or web. MoEngage is a full-stack platform that combines powerful customer analytics, AI-powered customer journey orchestration and personalization. It's all in one dashboard. MoEngage has helped to increase customer engagement. MoEngage can be used by product managers and growth marketers to offer a personalized experience to customers throughout their entire customer lifecycle - from onboarding to retention, growth, and beyond. MoEngage is different because it offers a complete-stack solution that includes powerful customer analytics, AI-powered customer trip orchestration and personalization capabilities.

Gather data on user experiences to enhance website efficiency and assess return on investment. Attain comprehensive insights into user behavior by examining their interactions with website features and linking these to business outcomes. Identify which functionalities most significantly affect revenue through tailored dashboards, while also analyzing the effects of resources like images and scripts on usability. Take proactive measures to address performance issues, ensuring any website modifications are assessed for their influence on revenue. Collect and retain data from all user events for historical analysis over a 13-month period, allowing for a thorough evaluation of key metrics across the site to refine digital strategies. This process incorporates Google Core Web Vitals to ensure optimal performance. Utilize advanced “what-if” scenarios to predict how changes could affect site efficiency, while distinguishing between human users and bots to assess their impact on business metrics. Implement automatic detection of atypical behavior to mitigate potential issues, and oversee third-party resources associated with advertisements, analytics, and similar elements, adjusting strategies as necessary. This holistic approach ensures a continually optimized online presence.

Behavioral health constitutes a crucial yet frequently neglected component of overall wellness. The impact of mental and substance use disorders affects an astonishing 970 million individuals globally, contributing to an economic burden exceeding US $1 trillion each year. In spite of this escalating crisis, advancements in treatment and understanding have not kept pace with other medical fields. Alarmingly, less than half of those suffering from major depression, which is the most prevalent mental health disorder, achieve remission with existing therapies. Increased awareness has sparked a greater demand for services in a system that remains ill-equipped to address the extensive complexities of this need. There exists a significant evidence gap that hinders progress in research and innovation, largely due to the inherent challenges within behavioral health, such as intricate disease causes, a shortage of measurable biomarkers, and fragmented institutional approaches. Even after many years of dedicated research, we remain largely in the dark about how to effectively treat most behavioral health conditions, indicating a critical need for renewed focus and resources in this field. Ultimately, bridging this gap is essential for improving the lives of millions affected by these disorders.

XGraph represents Infillion’s pre-established identity graph that spans multiple devices, designed to maximize reach and enhance addressability for the modern, connected consumer. By integrating accurate location data signals alongside distinct connected device identifiers, XGraph facilitates comprehensive audience segmentation and precise attribution. Drawing from Gimbal’s exclusive location panel and TrueX’s access to distinctive CTV audiences, XGraph boasts over 30% more CTV IDs compared to a typical digital graph, positioning it as one of the largest and most comprehensive cross-device graphs available on the open internet. This powerful tool links mobile, tablet, desktop, laptop, and connected TV devices to both individuals and households, all while adhering to a privacy-centric approach. Key features include universal frequency capping at the user level, audience extension, and lookalike modeling informed by user consumption patterns, along with sophisticated retargeting capabilities that span across devices. Additionally, XGraph's innovative framework allows advertisers to effectively tailor their campaigns to reach diverse segments of their audience, ensuring that marketing efforts are both impactful and respectful of user privacy.

SmartDX transforms the approach to tracking and recognizing individual audience members from the very first click, enabling the mapping of their journeys across various devices, facilitating contextual omnichannel engagements, and attributing conversions at a highly personalized segment-of-one level. This innovative solution presents a robust alternative to traditional cookies, effectively reducing delays in contextual responses and eliminating lags within customer journeys. It allows for the capture of unique insights related to individual journeys and diverse audience attributes, including device, channel, conversion metrics, offers, and behavioral insights—both implicit and explicit—right at the moment of engagement and at various endpoints. Additionally, SmartDX distinguishes between known and unknown users, resolving the multiple digital identities of each audience member across different channels. By employing progressive profiling throughout interactions and touchpoints, it continuously enhances existing audience profiles, paving the way for customized communications and tailored audience experiences. Moreover, it ensures smooth transitions across omnichannel interactions, providing seamless journeys that are informed by past engagements and preferences. This approach ultimately leads to a more personalized and effective marketing strategy that resonates with individual audience members.

UX Sniff offers a user analytics service designed to monitor user behavior in real-time, allowing for the identification and reporting of unusual activities. Users can often exhibit unexpected behaviors, which we track across websites to gain insights from their real-world interactions. Each website has its own objective, and conversions occur when users engage in actions that align with those goals. Since user actions directly influence conversion rates, optimizing and assessing the user experience is vital for achieving a website’s intended outcomes. No two websites are the same; they each face distinct UX challenges. Given that users are inherently unpredictable and often unconventional, there is no one-size-fits-all solution for UX issues, even among websites with similar audiences. Moreover, having excellent data alone does not guarantee success. The intricacies of user behavior can be both amusing and perplexing, revealing surprising insights that can change your understanding of user experience altogether. Ultimately, the exploration of these behaviors could lead to breakthroughs in how we approach web design and user engagement.

FoxMetrics addresses the difficulties posed by disconnected systems and products by effectively capturing, storing, and utilizing data generated from various sources, including web and mobile platforms, to enhance the value derived from customer behavior insights. By enabling businesses to collect, enrich, and analyze their web visitor activities, FoxMetrics simplifies the reporting process for sessions, users, page views, custom events, and other important metrics. This solution enhances return on investment by allowing companies to assess and determine the most successful marketing strategies and campaigns, thereby boosting conversions and sales across diverse channels. The primary obstacle is not the absence of data, but rather the challenge of swiftly extracting significant and actionable insights from it. Additionally, FoxMetrics provides restaurants with the tools necessary to gather and evaluate data from various sources, such as their website visitors, ordering systems, loyalty programs, delivery services, and location/map applications, effectively bridging the gap between online and offline data collection. This comprehensive approach ensures that businesses can make informed decisions based on a holistic view of their customer interactions.

Capture digital interactions as they unfold, leverage insights from that information, and suggest timely actions to improve the online customer experience—precisely when needed. Oracle Infinity Behavioral Intelligence enhances the customer's digital journey in real time, ensuring their online activities are not only relevant but tailored to their preferences. By utilizing real-time customer behaviors, businesses can refine their approach to improve overall experience. Foster greater engagement and loyalty by offering content, promotions, and offers that align perfectly with the interests of each individual visitor, customer, or prospective client. Implement a scalable system that evolves alongside your business needs. Built on a cutting-edge big data framework, Oracle Infinity serves as a digital intelligence solution that provides exceptional data collection and accessibility capabilities. Collect detailed information about each customer to gain insights into their behaviors and craft more customized experiences. Consolidate all online behavioral data into a single, cohesive repository to streamline analysis and enhance decision-making processes. By doing so, businesses can stay ahead of trends and continuously adapt to the changing needs of their audience.

We assist professionals in research and marketing to uncover distinctive insights into consumers' mobile and digital behaviors using our advanced RealityMeter software. Our passive metering technology, combined with automatic content recognition and geolocation features, delivers the most thorough depiction of digital device utilization available for commercial use. RealityMeter tracks extensive web, search, streaming media, and application usage on mobile devices, tablets, and PCs across platforms like Android, iOS, Mac, and Windows, earning the trust of the largest and most pioneering market research firms globally. The flexibility of our metering technology allows users to seamlessly transition between dormant, light, and full metering in response to varying demands. We equip our clients with cutting-edge passive metering solutions that facilitate the detailed capture of web, app, SVOD, and e-commerce data across multiple operating systems, including iOS, Android, Windows, and Mac. Additionally, our products are designed for effortless deployment and straightforward management, ensuring that clients can harness the full potential of their data with ease. This comprehensive approach not only enhances data accuracy but also empowers clients to make informed decisions based on real-time insights.