Identity Matrix
Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach.
With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions:
1. Where is your best traffic coming from?
2. What does the customer journey look like - step by step?
3. How can I contact high-intent, in-market leads?
With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.
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DataBuck
Big Data Quality must always be verified to ensure that data is safe, accurate, and complete. Data is moved through multiple IT platforms or stored in Data Lakes. The Big Data Challenge: Data often loses its trustworthiness because of (i) Undiscovered errors in incoming data (iii). Multiple data sources that get out-of-synchrony over time (iii). Structural changes to data in downstream processes not expected downstream and (iv) multiple IT platforms (Hadoop DW, Cloud). Unexpected errors can occur when data moves between systems, such as from a Data Warehouse to a Hadoop environment, NoSQL database, or the Cloud. Data can change unexpectedly due to poor processes, ad-hoc data policies, poor data storage and control, and lack of control over certain data sources (e.g., external providers). DataBuck is an autonomous, self-learning, Big Data Quality validation tool and Data Matching tool.
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Data8
Data8 provides an extensive range of cloud-based solutions focused on data quality, ensuring your information remains clean, precise, and current. Our offerings include tailored services for data validation, cleansing, migration, and monitoring to address specific organizational requirements. Among our validation services are real-time verification tools that cover address autocomplete, postcode lookup, bank account validation, email verification, name and phone validation, as well as business insights, all designed to capture accurate customer data during initial entry. To enhance both B2B and B2C databases, Data8 offers various services such as appending and enhancement, email and phone validation, suppression of records for individuals who have moved or passed away, deduplication, merging of records, PAF cleansing, and preference services. Additionally, Data8 features an automated deduplication solution that seamlessly integrates with Microsoft Dynamics 365, allowing for the efficient deduplication, merging, and standardization of multiple records. This comprehensive approach not only improves data integrity but also streamlines operations, ultimately supporting better decision-making within your organization.
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Service Objects Name Validation
It is important to communicate with a lead or customer effectively. Name Validation is a 40-step process that helps your business eliminate inaccurate and bogus names. It also prevents embarrassing personalization errors from being sent out to customers and prospects. It's important to get the names of your customers and prospects right. Accurate names can be crucial for effective personalization, and are also a good indicator of fraudulent or bogus submissions to web forms. Name Validation verifies both first and last name using a global database with more than 1.4 millions first names and 2.75 millions last names. It corrects common mistakes and flags garbage before it enters into your database. Our real-time service for name validation and verification corrects and tests against a proprietary consumer database that contains millions of names to determine an overall score. This score can be used by your business to block or deny bogus submissions.
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