Sawtooth Software Discover Description

Discover is our web-based, streamlined survey platform that makes choice analysis easier than ever. It's easy to create a survey by clicking a button. You can even include a MaxDiff (CBC) exercise. Discover's intuitive Choice-Based Conjoint modeling tool makes it easy to create powerful conjoint surveys. Simply enter your attributes and levels, and Discover will do the rest. You can easily analyze the results and create scenarios to predict how your products or services will perform in the market. Explore MaxDiff experiments allows you to pinpoint the preferences for items such as brands, product features and messages. MaxDiff scores are not affected by scale-use bias and offer greater differentiation between the items than standard rating systems. MaxDiff encourages respondents to think deeply about their preferences and is intuitive for respondents to answer.

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Company Details

Company:
Sawtooth Software
Year Founded:
1983
Headquarters:
United States
Website:
sawtoothsoftware.com/discover
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Sawtooth Software Discover Screenshot 1
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Web-Based
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