Oracle Advertising Description
Unleash the untapped potential of your digital marketing efforts. Oracle Data Cloud offers award-winning solutions tailored for every phase of the marketing journey. By minimizing waste and safeguarding your advertising budget, you can effectively connect with your target audience and evaluate the crucial metrics that truly reflect the outcomes of your online advertising initiatives. Gain deeper insights into your customers and the most promising prospects to maximize the effectiveness of your campaigns. Understand the triggers that motivate your audience to take action and identify the optimal moments to engage them using Oracle Data Cloud's superior audience and contextual intelligence solutions. Additionally, ensure protection against fraudulent activities while guaranteeing that your advertisements are visible and associated with safe and relevant content. Enhance the success of your campaigns with comprehensive solutions addressing viewability, invalid traffic (IVT), and brand safety, ultimately leading to a more robust advertising strategy that resonates with your audience.
Oracle Advertising Alternatives
CampaignTrackly
CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions.
Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time.
The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.)
Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors.
Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.
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TrafficGuard
With TrafficGuard, you can put an end to the worry of polluted traffic disrupting your campaign success.
Our advanced ML/AI-powered technology identifies and blocks both simple and complex fraudulent traffic in real time, ensuring your ad spend targets genuine, high-quality clicks and conversions. This leads to better campaign outcomes and an enhanced return on ad spend (ROAS).
This robust solution safeguards every dollar of your advertising budget, allowing you to concentrate on reaching your marketing objectives without stress. Let TrafficGuard handle ad fraud protection, so you can confidently manage your:
Google Search (PPC) campaigns
Mobile user acquisition campaigns
Affiliate spending
Social media advertising
In addition to our technology, we provide expert campaign management and exceptional customer support, making us a reliable partner for all your ad fraud protection needs.
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Semrush
Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.
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Singular
The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention.
With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV.
Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword.
To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other.
Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.
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Company Details
Company:
Oracle
Year Founded:
1977
Headquarters:
United States
Website:
www.oracle.com/cx/advertising/
Media
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Business Hours
Online Support
Oracle Advertising Features and Options
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