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Description

Enhance your return on investment by gaining insights into how your marketing and advertising strategies engage audiences across every stage of the customer journey. Uncover audience desires and link them to the media, music, sports, and video content they cherish most. Assess the effectiveness of your campaigns in achieving brand goals. Additionally, tailor video content by incorporating information about shows and celebrities to create a more personalized experience for viewers. This approach not only deepens audience connection but also drives engagement and loyalty.

Description

Unleash the untapped potential of your digital marketing efforts. Oracle Data Cloud offers award-winning solutions tailored for every phase of the marketing journey. By minimizing waste and safeguarding your advertising budget, you can effectively connect with your target audience and evaluate the crucial metrics that truly reflect the outcomes of your online advertising initiatives. Gain deeper insights into your customers and the most promising prospects to maximize the effectiveness of your campaigns. Understand the triggers that motivate your audience to take action and identify the optimal moments to engage them using Oracle Data Cloud's superior audience and contextual intelligence solutions. Additionally, ensure protection against fraudulent activities while guaranteeing that your advertisements are visible and associated with safe and relevant content. Enhance the success of your campaigns with comprehensive solutions addressing viewability, invalid traffic (IVT), and brand safety, ultimately leading to a more robust advertising strategy that resonates with your audience.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Acxiom Real Identity Yes 
Cluster Yes 
Contentsquare No 
Cvent Event Management No 
DV Publisher Suite Yes 
FuseCommander Yes 
GaleForceMedia Yes 
Innovid Yes 
MSIGHTS Yes 
Oracle Cloud CX No 
Oracle Marketing No 
Oracle Moat No 
Oracle Partner Relationship Management No 
Oracle Subscription Management No 
Sizmek Ad Suite Yes 
Skai Yes 
Syntasa Yes 
TargetVideo Yes 
X Ads (Twitter Ads) No 

Integrations

Acxiom Real Identity No 
Cluster No 
Contentsquare Yes 
Cvent Event Management Yes 
DV Publisher Suite No 
FuseCommander No 
GaleForceMedia No 
Innovid No 
MSIGHTS No 
Oracle Cloud CX Yes 
Oracle Marketing Yes 
Oracle Moat Yes 
Oracle Partner Relationship Management Yes 
Oracle Subscription Management Yes 
Sizmek Ad Suite No 
Skai No 
Syntasa No 
TargetVideo No 
X Ads (Twitter Ads) Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Nielsen

Website

www.nielsen.com/solutions/media-planning/marketing-cloud/

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/cx/advertising/

Product Features

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Planning

Budgeting & Forecasting No 
Collaboration No 
Flowchart No 
Goal Setting / Tracking No 
Marketing Calendar No 
Media Planning No 
Predictive Analytics No 
Presentation Tools No 
Project Tracking No 
Spend Management No 

Product Features

Data Management

Customer Data No 
Data Analysis No 
Data Capture No 
Data Integration No 
Data Migration No 
Data Quality Control No 
Data Security No 
Information Governance No 
Master Data Management No 
Match & Merge No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Alternatives

Alternatives

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