Omnisend Description
Email & SMS marketing so good, it's boring. Trusted by 150,000+ ecommerce brands, Omnisend automates your marketing across the whole customer journey — the right message, to the right audience, at the right time. Grow subscriber lists with landing pages and popups. Send campaigns from 250+ ready-made templates, or let Omnisend AI write the copy. Convert with pre-built automations for welcome, cart abandonment, browse abandonment, and birthdays. Integrates in one click with Shopify, BigCommerce, WooCommerce, Wix, and more.
Omnisend reaches your audience across channels inside the same automation workflow: email, SMS, and web push, rather than three separate tools and three separate bills. Sync segments to Google and Facebook for retargeting. And with Omnisend MCP, your ChatGPT or Claude connects straight to your account, so performance checks, segment suggestions, and campaign drafts happen in one conversation.
Same power, smaller bill. Merchants make an average of $79 for every $1 they spend.*
Switching? We move every list, flow, and template in five days, free.
Support is live chat and email, 24/7 in six languages, on every plan including free.
Pricing
Free: 250 contacts, 500 emails and 500 web push notifications per month. Includes pre-built ecommerce workflows, segmentation with the AI segment builder, A/B testing, popups, landing pages, and 24/7 support.
Standard, from $16/month: Everything in Free, plus email volume at 12× your list size, unlimited web push, custom workflows, dynamic content blocks, Forms AI Assistant, and the option to remove Omnisend branding.
Pro, from $59/month: Everything in Standard, plus unlimited emails, SMS and MMS campaigns and automation, personalized product recommendations, and advanced reporting.
A dedicated Account Expert is available from $400/month on any paid plan.
*Average return of $79 per $1 spent is based on Omnisend internal analysis of paid-plan merchants, 2025. Results vary.
Company Details
Product Details
Omnisend Features and Options
eCommerce Marketing Software
Email Marketing Software
Email Template Design Software
Marketing Automation Software
Omnisend Lists
Omnisend User Reviews
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Loved Omnisend, Best for Email Marketing Date: Dec 31 2022
Summary: I loved how Omnisend allows us to send bulk emails to clients by automating things. Due to its simple UI and tutorials, onboarding becomes very easy. Overall, I highly recommend Omnisend for your email marketing. It helps you to get new leads, automate things and deliver bulk emails pretty fast.
Positive: The user interface is intuitive and onboarding becomes easy for every marketing team. The functionality like delivery automation, contact management and personalized email content works fantastic. Detailed analytics on delivered emails. Simple process to customize the interface.
Negative: I loved the Omnisend platform. No cons to share.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Incredible Digital Marketing Platform Date: Nov 11 2022
Summary: Omnisend is an incredible digital marketing platform that helps to create optimized emails. Its unified marketing option helps to save lots of time. And most importantly this platform is very easy to use, anyone with basic marketing knowledge can onboard. Overall, Omnisend is best for running email and social media marketing at the same time.
Positive: It has the ability to automatically send and resend campaign emails by adding preferred action. No coding-based, landing page, contact form building, or email interface customization is available. Easy to operate multi-digital marketing. Profile-based targeted marketing.
Negative: Overall, I had a great experience. Nothing to share about cons.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Simple and Automated Business Marketing Platform Date: Nov 08 2022
Summary: Overall, Omnisend is undoubtedly the most simple and easy-to-use platform for business email marketing. It helps my team to create a meaningful campaign. It gives ability in our hands to send SMS and emails using personalized algorithms.
Positive: The best thing I liked is marketing automation. It auto-sends emails to new subscribers and also when the Omnisend algorithm finds users interested in purchase. The integration with the sales website is super easy. Generates minimal popup page.
Negative: The report data is not informative. Also, take a long time to update.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Best for New users Edited: Feb 04 2021
Summary: Omnisend is super easy to use. There is no learning curve at any time. Using this platform you can manage multiple campaigns for marketing. Overall, Omnisend is the best tool for new users to create email marketing.
Positive: Omnisend is a basic and easy to learn email marketing platform. The overall interface of Omnisend is well labeled, which makes really easy for new users to adapt. You can also schedule emails for different campaigns. Campaign analytics provides great information.
Negative: User interest marketing doesn't perform as expected. It gives extra load in other campaigns.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Highly recommend!! Omnisend Edited: Nov 10 2020
Summary: Overall, Omnisend is quite an effective marketing tool that offers both email and SMS marketing on the same dashboard to manage. Great tool, recommend to every marketer.
Positive: Omnisend brings in more professional email marketing builder than other casual tools. I can also create SMS marketing on the same platform. It adds auto-optimization to email, for a better view on a different platform. With Drip and event marketing.
Negative: The analytics needs more improvement for better real-time.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
Omnichannel Marketing Platform Edited: Nov 05 2020
Summary: In my overall experience, I can say Ominsend is a powerful omnichannel marketing platform. It's very easy-to-use, a great tool to use for business marketing. Serves great features to my marketing.
Positive: Omnisend really boosts up sales and user interest in your business. It serves you with multiple ways of marketing that is SMS, email and notification based on one set of dashboards. I liked its ready-made templates. Analytics are deeply collected data.
Negative: The segment targeting is not very powerful on this platform.
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Likelihood to Recommend to Others1 2 3 4 5 6 7 8 9 10
All in one package for my marketing automation solution Date: Jun 20 2020
Summary: This is complete package for my marketing emails and sms. It's not just gateway for emails and sms, but a powerful platform which helps in analysing the aspects of the campaign. It features form, which itself acts as organic lead generator.
Positive: It helped me organise all emails and sms marketing data and analysis on single platform. Very low latency in sms delivery. It helped to pith the right offer to right target group through it powerful charts.
Negative: It is working great for me. Only thing I want is greater quota of emails in standard plan.
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I'm very pleased with the email marketing automation capabilities and prebuilt templates for ecommerce. Highly recommended!
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