Top Pick

Omnisend Description

Email & SMS marketing so good, it's boring. Trusted by 150,000+ ecommerce brands, Omnisend automates your marketing across the whole customer journey — the right message, to the right audience, at the right time. Grow subscriber lists with landing pages and popups. Send campaigns from 250+ ready-made templates, or let Omnisend AI write the copy. Convert with pre-built automations for welcome, cart abandonment, browse abandonment, and birthdays. Integrates in one click with Shopify, BigCommerce, WooCommerce, Wix, and more.

Omnisend reaches your audience across channels inside the same automation workflow: email, SMS, and web push, rather than three separate tools and three separate bills. Sync segments to Google and Facebook for retargeting. And with Omnisend MCP, your ChatGPT or Claude connects straight to your account, so performance checks, segment suggestions, and campaign drafts happen in one conversation.

Same power, smaller bill. Merchants make an average of $79 for every $1 they spend.*
Switching? We move every list, flow, and template in five days, free.
Support is live chat and email, 24/7 in six languages, on every plan including free.

Pricing

Pricing Starts At:
$16.00/month
Pricing Information:
Omnisend offers three plans: Free, Standard, and Pro.

Free: 250 contacts, 500 emails and 500 web push notifications per month. Includes pre-built ecommerce workflows, segmentation with the AI segment builder, A/B testing, popups, landing pages, and 24/7 support.

Standard, from $16/month: Everything in Free, plus email volume at 12× your list size, unlimited web push, custom workflows, dynamic content blocks, Forms AI Assistant, and the option to remove Omnisend branding.

Pro, from $59/month: Everything in Standard, plus unlimited emails, SMS and MMS campaigns and automation, personalized product recommendations, and advanced reporting.

A dedicated Account Expert is available from $400/month on any paid plan.

*Average return of $79 per $1 spent is based on Omnisend internal analysis of paid-plan merchants, 2025. Results vary.
Free Version:
Yes

Integrations

API:
Yes, Omnisend has an API

Reviews - 8 Verified Reviews

Total
ease
features
design
support

Company Details

Company:
Omnisend
Year Founded:
2014
Headquarters:
United Kingdom
Website:
www.omnisend.com
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Webinars
In Person
Training Videos
Customer Support
Live Rep (24/7)
Online Support

Omnisend Features and Options

eCommerce Marketing Software

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Email Marketing
Email Personalization
Push Notifications
Retargeting
SMS Marketing
Segmentation
Signup Forms & Popups
Triggered Emails
Website Visitor Tracking

Email Marketing Software

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design Software

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Premade Templates
Reporting / Analytics
Text Editor
Theme Editor

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Segmentation
Website Visitor Tracking

Omnisend Lists

Omnisend User Reviews

Write a Review
  • Name: Anonymous (Verified)
    Job Title: Sales and Marketing Manager
    Length of product use: 6-12 Months
    Used How Often?: Daily
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Loved Omnisend, Best for Email Marketing

    Date: Dec 31 2022

    Summary: I loved how Omnisend allows us to send bulk emails to clients by automating things. Due to its simple UI and tutorials, onboarding becomes very easy. Overall, I highly recommend Omnisend for your email marketing. It helps you to get new leads, automate things and deliver bulk emails pretty fast.

    Positive: The user interface is intuitive and onboarding becomes easy for every marketing team. The functionality like delivery automation, contact management and personalized email content works fantastic. Detailed analytics on delivered emails. Simple process to customize the interface.

    Negative: I loved the Omnisend platform. No cons to share.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Product application specialist
    Length of product use: 6-12 Months
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Incredible Digital Marketing Platform

    Date: Nov 11 2022

    Summary: Omnisend is an incredible digital marketing platform that helps to create optimized emails. Its unified marketing option helps to save lots of time. And most importantly this platform is very easy to use, anyone with basic marketing knowledge can onboard. Overall, Omnisend is best for running email and social media marketing at the same time.

    Positive: It has the ability to automatically send and resend campaign emails by adding preferred action. No coding-based, landing page, contact form building, or email interface customization is available. Easy to operate multi-digital marketing. Profile-based targeted marketing.

    Negative: Overall, I had a great experience. Nothing to share about cons.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Senior Project Manager
    Length of product use: Less than 6 months
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Simple and Automated Business Marketing Platform

    Date: Nov 08 2022

    Summary: Overall, Omnisend is undoubtedly the most simple and easy-to-use platform for business email marketing. It helps my team to create a meaningful campaign. It gives ability in our hands to send SMS and emails using personalized algorithms.

    Positive: The best thing I liked is marketing automation. It auto-sends emails to new subscribers and also when the Omnisend algorithm finds users interested in purchase. The integration with the sales website is super easy. Generates minimal popup page.

    Negative: The report data is not informative. Also, take a long time to update.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Marketing manager
    Length of product use: 6-12 Months
    Used How Often?: Weekly
    Role: User, Administrator, Deployment
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Best for New users

    Edited: Feb 04 2021

    Summary: Omnisend is super easy to use. There is no learning curve at any time. Using this platform you can manage multiple campaigns for marketing. Overall, Omnisend is the best tool for new users to create email marketing.

    Positive: Omnisend is a basic and easy to learn email marketing platform. The overall interface of Omnisend is well labeled, which makes really easy for new users to adapt. You can also schedule emails for different campaigns. Campaign analytics provides great information.

    Negative: User interest marketing doesn't perform as expected. It gives extra load in other campaigns.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Technical Program Manager
    Length of product use: 6-12 Months
    Used How Often?: Weekly
    Role: User, Administrator, Deployment
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Highly recommend!! Omnisend

    Edited: Nov 10 2020

    Summary: Overall, Omnisend is quite an effective marketing tool that offers both email and SMS marketing on the same dashboard to manage. Great tool, recommend to every marketer.

    Positive: Omnisend brings in more professional email marketing builder than other casual tools. I can also create SMS marketing on the same platform. It adds auto-optimization to email, for a better view on a different platform. With Drip and event marketing.

    Negative: The analytics needs more improvement for better real-time.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Senior Consultant
    Length of product use: 1-2 Years
    Used How Often?: Daily
    Role: User, Administrator, Deployment
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Omnichannel Marketing Platform

    Edited: Nov 05 2020

    Summary: In my overall experience, I can say Ominsend is a powerful omnichannel marketing platform. It's very easy-to-use, a great tool to use for business marketing. Serves great features to my marketing.

    Positive: Omnisend really boosts up sales and user interest in your business. It serves you with multiple ways of marketing that is SMS, email and notification based on one set of dashboards. I liked its ready-made templates. Analytics are deeply collected data.

    Negative: The segment targeting is not very powerful on this platform.

    Read More...
  • Name: ANURAG S.
    Job Title: MARKETING ANALYST
    Length of product use: 6-12 Months
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    All in one package for my marketing automation solution

    Date: Jun 20 2020

    Summary: This is complete package for my marketing emails and sms. It's not just gateway for emails and sms, but a powerful platform which helps in analysing the aspects of the campaign. It features form, which itself acts as organic lead generator.

    Positive: It helped me organise all emails and sms marketing data and analysis on single platform. Very low latency in sms delivery. It helped to pith the right offer to right target group through it powerful charts.

    Negative: It is working great for me. Only thing I want is greater quota of emails in standard plan.

    Read More...
  • I'm very pleased with the email marketing automation capabilities and prebuilt templates for ecommerce. Highly recommended!
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