Plauti brings native data quality to Salesforce and Microsoft Dynamics 365 CE, giving teams the confidence to automate, report, and run AI on records they can actually trust. Nothing is exported to outside servers: everything runs inside your own CRM, and your admins keep full control without filing a single IT ticket.
Data quality with Plauti covers the whole record lifecycle:
Get a live view of data health across every object (table) and field, so the whole team works from one accurate picture
Bulk-clean existing duplicates, standardize formatting, and validate emails, phone numbers, and addresses
Stop bad records before they land, whether they come in through manual entry, imports, the API, or AI tools like Agentforce and Copilot
Put clean data to work right away: route it, distribute it downstream, and let AI act on records it can rely on
Because it's built directly on Salesforce and Dynamics 365 CE architecture, Plauti inherits your existing permissions and security setup. There's no separate login to manage, no delay syncing data between systems, and no compliance blind spots.
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Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.
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Adverity
Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale.
Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance.
Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.
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Segments
Automated behavioral segmentation and customer journey mapping, coupled with comprehensive reporting, enable seamless list synchronization across platforms. Experience the capabilities of a data team right within an application, where you can address even your most intricate marketing inquiries. Effortlessly shift segments across various dates and customer demographics to uncover fresh opportunities for successful campaigns. Our customer segments can be easily integrated into platforms such as Klaviyo, Google, and Facebook, providing a unified source of truth without any coding required. By making data analytics approachable for every business owner, whether they are well-versed in data or just starting out, we empower organizations of all sizes to harness data in their quest for innovation. While I was part of the LinkedIn data team, our focus was on accurately targeting users for multiple campaigns during what we fondly referred to as "list pulls." This involved systematically ranking users based on predetermined criteria and their probability of purchasing targeted solutions. Through our efforts, we constructed extensive tables containing hundreds of millions of rows of data, showcasing the volume and complexity of the insights we managed. Such a robust framework not only enhances decision-making but also drives strategic growth across the board.
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