Alternatives to Maximus

VeloxyIO Inc. is an AI-powered sales software that provides predictive forecasting and sales enablement for Salesforce CRM. Our mission is to empower Sales Reps to engage with Salesforce and get more from it than they put in. We also provide better forecasts and analytics to Sales Management to see which actions really drive the pipeline. The right data at exactly the right time! Inbox and Veloxy Mobile automatically log actions such as calls, emails opened, replies, opens, and clicks. This makes it easy to add and maintain information while on the move, making it a natural step in your sales workflow. These tools provide Sales Reps with the right data at the right moment based on their context, location, and upcoming events. This allows them to focus on their priorities without having the need to search for anything. You can see which actions really drive pipeline growth! Veloxy Analytics provides Sales Managers and Ops with more accurate forecasts based upon historical analysis of biases and the analytics tools that allow them to examine how different sales activities relate to pipeline growth.

TIMi allows companies to use their corporate data to generate new ideas and make crucial business decisions more quickly and easily than ever before. The heart of TIMi’s Integrated Platform. TIMi's ultimate real time AUTO-ML engine. 3D VR segmentation, visualization. Unlimited self service business Intelligence. TIMi is a faster solution than any other to perform the 2 most critical analytical tasks: data cleaning, feature engineering, creation KPIs, and predictive modeling. TIMi is an ethical solution. There is no lock-in, just excellence. We guarantee you work in complete serenity, without unexpected costs. TIMi's unique software infrastructure allows for maximum flexibility during the exploration phase, and high reliability during the production phase. TIMi allows your analysts to test even the most crazy ideas.

FunnelTap is a powerful tool designed for monitoring and predicting the performance of marketing and sales funnels. The platform enables users to devise various campaign scenarios and modify different factors to observe their effects on the funnel's success. For instance, if you invested $20,000 in Google Ads, resulting in 45 leads and 5 customers, you might wonder how an increase in cost-per-click (CPC) from $6 to $9 would alter those results. Additionally, consider the implications of ramping up your budget to $75,000 in the next quarter or increasing your average deal size. FunnelTap allows users to save these hypothetical situations for later analysis, making it easy to compare them against actual campaign outcomes. Tracking is essential for improvement, and with FunnelTap, you can effectively monitor your funnel's conversion rates and create forecasts based on varying parameters. By modeling elements like budget, conversion rates, CPC, and customer value, you can explore multiple scenarios. Furthermore, keeping all your essential metrics easily accessible will help you visualize both the most favorable and least favorable outcomes, empowering you to make more informed decisions for your marketing strategies.

Our cutting-edge Marketing Analytics and optimization software delivers a cohesive platform for sophisticated marketing investment analysis. Within the data visualization component, users—regardless of their analytic expertise—can explore and interpret various visual representations and statistics essential for validating data as well as generating preliminary insights and hypotheses regarding demand drivers. The fundamental Modeling module features an extensive user interface (UI) that allows for the configuration of diverse dynamic linear panel models across all tiers of the client’s business operations. Moreover, user-defined model architectures seamlessly integrate with the model database, enabling necessary variable transformations that are then conveyed to the proprietary model estimation algorithm contained within the OxMetrics analytics suite. This integration ensures that users can efficiently analyze their marketing strategies and make data-driven decisions.

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

Our innovative tools provide practical insights aimed at enhancing your return on investment. Regardless of whether your objective involves planning, evaluation, or improvement, our performance-driven marketers and data analysts are ready to assist you every step of the way. AdImpact is specifically crafted to illustrate how your advertising placements across linear television, OTT, digital video, and audio channels contribute to the overall success of your campaigns. When used alongside Leavened’s Marketing Mix Model tool, we can make informed strategic optimization choices and offer recommendations that reflect the comprehensive effects of your marketing expenditures. Furthermore, AdResponse meticulously examines minute-level web interactions to quantify the immediate effects of individual advertisements, allowing for a clearer understanding of their influence. This impact assessment is conducted by comparing against established baselines during periods without any ads being broadcast. Overall, this multi-faceted approach ensures that you get the most out of your marketing efforts.

CommerceIQ is the first and only Ecommerce channel optimization (ECO) platform that aggregates data from sales, marketing, supply chains, and competition. It applies machine learning and analysis to generate insights and recommendations and automates thousands in near real time to drive incremental growth, improve Share-of-voice, and establish long-term category leadership. CommerceIQ's Data and Decision Engine, (D2E), aggregates data from retail point-of sale, inventory, profitability and advertising to enable brands to go beyond campaign performance data and maximize their digital shelf presence to win at the moment they purchase. CommerceIQ is the only Ecommerce Channel Optimization engine that allows consumer brands to prevent revenue loss and increase sales by optimizing sales, operations, and advertising within one platform.

DiGGrowth offers a no-code, AI-driven marketing analytics and attribution solution designed to help marketers and CMOs make smarter, data-informed decisions that increase marketing ROI by up to 30%. Integrating seamlessly with more than 60 marketing and sales platforms, it consolidates data from multiple channels into one unified system. The platform delivers real-time campaign performance tracking, predictive lead scoring to identify high-value prospects, media mix modeling for optimal budget distribution, and custom dashboards that make complex reporting straightforward. DiGGrowth’s AI-powered assistant, DiGGi-GPT, provides instant insights and recommendations, acting as a marketing co-pilot to enhance decision-making. With easy-to-use no-code connectors, marketers can integrate their data quickly without technical barriers. The platform also addresses data integrity and governance issues, ensuring reliable analytics. This comprehensive approach enables marketers to focus on accelerating growth and maximizing revenue. DiGGrowth is ideal for teams looking to simplify analytics while driving measurable business impact.

For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs, across all your global marketing initiatives. We understand every enterprise has its own set of requirements and constraints, which is why MRP puts you in control. If you have a seasoned ABM team with a ton of bandwidth or limited experience with constrained resources, or even if your tech stack is robust or lacking, we’ve got you covered. At your discretion, you can deploy our predictive insights as a standalone or integrated solution and can even activate our seasoned, global, multilingual ABM experts or tap into our built-in omnichannel deployment services.

One platform. Countless data points. The journey to purchase is now clearly defined. Introducing the foremost conversion platform in the world. Our instantaneous data bridges the gap between brands, retailers, and consumers, delivering the precise insights required for effective decision-making. PriceSpider empowers you with real-time oversight and authority over the purchasing journey. We offer valuable insights and actionable recommendations designed to enhance your brand presence and boost sales. The innovative suite of PriceSpider's conversion technology encompasses the entire retail purchase process, organized into three main categories: Consumer Conversion, Brand Integrity, and Conversion Intelligence. Each module targets a unique element of consumer or retailer behavior. By selecting multiple modules, you gain deeper insights into the locations and methods through which your products are sold, paving the way for more focused marketing strategies and increased revenue. This comprehensive approach ensures that you remain competitive in a rapidly evolving retail landscape.

ROIVENUE™, a marketing intelligence suite, is designed to maximize ROI through data driven attribution and integration. All your CRM, advertising, and web analytics data is in one place. Multi-touch attribution is a powerful tool to maximize your advertising spend.

Marketing attribution methodologies employed worldwide can be broadly categorized into two distinct approaches. The first is the top-down population-based method, which has traditionally relied on multiple linear regression, thereby imposing significant restrictions on the number of media channels and variables that could be effectively analyzed at any moment. In contrast, the bottom-up approach aggregates individual cookie-based interactions to create a comprehensive overview. With the advent of Hamilton AI, we have pioneered a new generation of unified measurement models that not only excel in attribution but also in optimizing and allocating the majority of marketing budgets, particularly for paid media expenditures. This innovative approach circumvents the limitations of earlier models, addressing issues related to fragmented and non-comparable data, as well as the reliance on various dedicated tools that often result in misleading attribution and ineffective optimization. By implementing these advanced models, marketers can achieve more accurate insights into their campaigns, ultimately driving better decision-making and enhanced performance across their marketing efforts.

Nepa equips businesses with valuable insights through a variety of solutions such as Brand Tracking, Marketing Mix Modeling, Campaign Evaluation, Paths to Purchase, and Category Insight. Our goal is to enhance your market understanding, refine marketing performance, and facilitate informed decision-making. By merging cutting-edge analytics with human expertise, Nepa aids companies in maneuvering through intricate marketing environments. Our offerings include Brand Tracking to assess your brand's performance, Marketing Mix Modeling to maximize media spending, and Campaign Evaluation for evaluating the effectiveness of marketing initiatives. We also provide insights into the Paths to Purchase, revealing the journey customers undertake when selecting your brand, while Category Insight allows you to identify changes in market dynamics. Tailored to address genuine client needs, our data-driven solutions yield actionable insights that foster smarter decisions, robust strategies, and tangible growth over time. In this way, we ensure that our clients remain competitive and responsive to market trends.

Gain a clear understanding of which marketing strategies and platforms are providing the highest returns on your investment through effective marketing analytics. By developing alternative scenarios, you can enhance the ROI of your marketing initiatives, allowing for better decision-making. It's essential to recognize how various marketing channels impact your key performance indicators (KPIs). Identifying the most successful marketing tactics will enable you to refine your marketing mix further. Utilizing alternative scenarios can lead to a more optimized approach to your marketing efforts. Improved planning, budgeting, and campaign management can streamline your marketing operations significantly. Leverage advanced features and user-friendly marketing analytics dashboards to enhance ROI while fostering seamless collaboration between Sales and Marketing departments. Furthermore, obtaining precise financial metrics related to your marketing strategies, programs, campaigns, and activities is crucial for informed planning and execution. Ultimately, an insightful approach to marketing analytics will empower you to maximize the effectiveness of your entire marketing strategy.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Eliminating inefficiencies in marketing expenditure is achievable through privacy-conscious attribution, contemporary Bayesian analytics, and automated data workflows. Clients who utilize Recast typically see a blended return on investment rise by 10% within six months, facilitating quicker and more effective growth. By avoiding the use of user-level or cookie data, Recast ensures straightforward setup and resilience against evolving privacy laws that may disrupt other measurement techniques. This platform enhances marketing effectiveness by providing real-time insights into the genuine influence of campaigns. Designed for modern marketers, it allows for adjustments in budget allocation based on ongoing performance metrics. With features such as confidence intervals for every return on investment, saturation curves, and time shift estimates, Recast can predict the most impactful use of budgetary resources. The innovative Bayesian framework enables the seamless integration of your specific business context into the analytical model, ensuring tailored insights that drive results. Ultimately, Recast empowers marketers to make informed decisions that maximize their marketing potential.

Alytics offers a comprehensive analytics solution that improves the automation of contextual advertising significantly. With an advanced multi-channel analytics module, users can select from seven different attribution models or even create a custom one tailored to their needs. The technical support team is prompt, ensuring a response to inquiries within just 30 minutes, providing assistance throughout the entire process. A unique and adaptable method for CRM integration allows for the connection of any CRM system equipped with an API. This platform excels in automating contextual advertising, featuring six diverse strategies for managing bids, generating products, and optimizing YAN site quality. The precision of the end-to-end analytics data is guaranteed, as the system leverages the Google Analytics counter for accuracy. By utilizing end-to-end analytics, businesses can effectively minimize advertising expenses, enhance profitability, and efficiently oversee their advertising efforts. All essential metrics, from costs to profits, are compiled into a single report, making it easier for users to gauge their performance. Furthermore, the clear and accessible statistics provided empower marketers to make informed decisions, ultimately driving success in their campaigns.

CrossX is an innovative platform designed for user acquisition that efficiently identifies users with the highest lifetime value, ensuring a reliable return on investment for businesses. Utilizing cutting-edge Deep Learning technology, which is an advanced form of Machine Learning, CrossX effectively predicts and locates high-value users. This platform eliminates the need for expensive and labor-intensive manual A/B testing, allowing you to secure valuable users while maintaining a consistent ROI. By employing AI to analyze a multitude of potential outcomes, CrossX reveals optimal user segments that enhance the return on investment for your app marketing campaigns. Furthermore, AI streamlines your everyday tasks and fine-tunes budget allocation across various platforms, reducing unnecessary expenditures of time and resources. The AIBID deep learning system tailors "User Models" for each client, ensuring the identification of top-quality users for every application, while also assessing user and inventory data across a wide array of metrics, including demographics, interests, device specifications, and app interaction patterns. This comprehensive approach not only enhances user acquisition efficiency but also fosters a more strategic and data-driven marketing effort.

Connecting with your ideal consumers is now more challenging than ever. The landscape of media consumption is increasingly fragmented, emerging digital platforms are becoming more significant, and consumer behaviors along with their influencing factors are evolving at a rapid pace. Additionally, the entire digital marketing environment is undergoing substantial transformation. Heightened concerns around data privacy have led consumers, regulatory bodies, and major tech companies to restrict tracking and engagement measurement by eliminating third-party cookies. These shifts greatly affect how you attract your target audience, influencing where, when, and how you make strategic decisions to optimize your marketing expenditures. By leveraging sophisticated marketing mix modeling strategies and exclusive data sets, GfK Marketing Mix Optimizer provides critical insights that empower you to allocate resources effectively, select the appropriate channels, and devise the right campaigns to successfully reach and engage your desired demographic. Ultimately, this approach enables marketers to navigate complexities and drive enhanced outcomes in their strategies.

BOSCO™ leverages your data alongside our innovative AI technology to pinpoint the most effective areas for allocating your marketing budget, ensuring optimal results. By integrating your internal marketing information with sophisticated algorithmic models, BOSCO™ generates customized reporting dashboards. The platform's user-friendly interface acts as a consolidated source of truth, empowering marketing professionals to enhance their digital spending strategies through data-informed insights. With our distinctive BOSCO™ Index feature, we assess your domain's performance relative to key competitors within your sector. The BOSCO Index™ quantifies your online presence and evaluates how well you are performing in both organic and paid media investments. Built upon reliable data sourced from reputable third-party domains and historical digital interactions, BOSCO™ focuses not on the size of your marketing budget but on your ability to optimize online visibility through paid and organic search strategies. Additionally, BOSCO™ identifies and ranks ten competitors in your market, providing valuable insights into competitive positioning. Ultimately, this comprehensive analysis helps marketers adapt their strategies to achieve superior results in a dynamic digital landscape.

ThoughtMetric is used by ecommerce marketers to track marketing performance, and to make data-driven business decisions. ThoughtMetric integrates seamlessly with the most popular ecommerce and advertising platforms, allowing you to easily connect data, track advertisements, and analyze performance. We help ecommerce businesses understand the performance of marketing and how they can make data-driven decision to improve it. We combine siloed data from marketing, customer journey data and revenue attribution to create an actionable and holistic picture of marketing performance. ThoughtMetric’s data-driven algorithms for attribution modeling can help you discover where your customers really come from. Optimize your ads and scale the campaigns that bring the most valuable customers into your store based on customer lifetime value. ThoughtMetric’s advanced tracking will link sales to the exact ad that they came from.

Empower your brand to make insightful, data-driven choices by gaining a deep understanding of the key factors that influence sales. Enhance the value of sponsorships, engage and expand your audience base, and convert fans into loyal customers. Nielsen employs a comprehensive survey methodology, large sample sizes, and sophisticated modeling techniques to reveal consumer perceptions and behaviors. Through metrics like ad recall, awareness, and consideration, we assist brands in linking their objectives to actual campaign results. Our carefully crafted survey designs differentiate between control and exposed groups, effectively demonstrating the impact on each brand's key performance indicators. This enables marketers to confidently make swift decisions that can significantly alter public perception of their brands, ultimately leading to improved customer relationships. By harnessing these insights, brands can adapt their strategies in real-time to better meet audience expectations.

Roasberry serves as an all-encompassing marketing intelligence platform aimed at simplifying the data analysis process for ecommerce marketers. It effortlessly connects with various platforms such as Shopify, Meta Ads, Klaviyo, Pinterest Ads, Google Ads, and Google Analytics, creating a unified space for managing and optimizing advertising campaigns. Among its noteworthy features are ad analytics that help track and enhance ROI, pixel tracking that ensures precise cross-platform conversion attribution, and customer journey mapping designed to boost user engagement. Furthermore, the platform includes visitor segmentation capabilities for crafting personalized campaigns and features 'Ask Berry,' an AI-powered tool that provides immediate, data-informed marketing insights. With its user-friendly interface and sophisticated attribution models, Roasberry enables brands to assess their most effective sales funnels, thereby facilitating easier data-driven decision-making. Moreover, it offers growth-focused integration solutions and technologies that equip businesses with versatile integration options, ensuring they remain agile in a competitive marketplace. Ultimately, Roasberry stands out as a vital resource for ecommerce marketers seeking to harness the power of their data effectively.

ORM offers a user-friendly cloud-based platform that capitalizes on its profound knowledge in Optimization and Statistical Analytics. Their cloud solutions are specifically designed to boost the Sales and Marketing operations within organizations. Among these are the Optimized Sales Management and Optimized Marketing Management solutions, both of which incorporate predictive analytics and optimization, alongside advanced reporting and data analysis capabilities. A key advantage of all these solutions is the promise of cost savings ranging from 5% to 15% or even more, coupled with significantly improved reporting and data handling. Additionally, ORM stands out as the sole sales and marketing performance analytics platform that provides actionable plans, equipping you with the insights necessary to drive revenue growth. ORM Technologies champions the idea that data should simplify decision-making processes, essentially acting as a dedicated data scientist integrated into your team. This commitment to enhancing operational efficiency ensures that businesses can make informed choices based on solid analytics.

Insights from Chief Marketing Officers (CMOs) play a crucial role in guiding advertisers to effectively allocate budgets, refine campaign strategies, and enhance media return on investment (ROI). By establishing a cohesive perspective on marketing efforts, CMOs facilitate a comprehensive approach to funnel management. Advertisers are able to assess the efficacy of strategies deployed at various stages of the sales funnel. Additionally, article-level reports generated by CMOs reveal the connections between target audiences, geographic locations, and the performance of different ad creatives. This data empowers marketers to swiftly adapt their tactics, thereby boosting overall campaign performance. Furthermore, Omnichannel Statistics (OCM) serves as a tool for advertisers to evaluate the cumulative impact of their advertising approaches on consumer behavior both on and off Amazon, even while campaigns are still running. CMOs integrate insights from all available channels, encompassing both online and offline shopping patterns. It's worth noting that all Amazon Ads products prioritize user privacy and security, ensuring that all reporting is done in an aggregated and anonymized manner. This comprehensive data not only fosters informed decision-making but also enhances the strategic planning process for future campaigns.

To track performance, automate tasks, and generate insights, bring together your channels and teams. Jepto brings together marketing data from multiple sources into one place. You can track KPIs and monitor anomalies, manage budgets, and uncover insights. You can log into many tools to track your marketing performance. With accurate predictions of your KPIs, you can see into the future. You can hit your KPI targets every single time by applying the most recent Machine Learning algorithm to your data. Many Key Performance Indicators (KPI) are calculated at the end a given period. Jepto makes it easy to track and forecast your KPIs. Do not reach the end of the Month and find that you have missed your target. Predictions are not enough.

Intelitics is an intuitive and straightforward advanced marketing platform designed for global advertisers and publishers to collaborate and develop significant revenue opportunities. It stands out as the pioneering iGaming tracking platform that focuses on real-time monitoring. Our innovative technology guarantees precise reporting of your key performance indicators and metrics, enabling you to access in-depth statistics regarding the effectiveness of your various campaigns, markets, and products. You can seamlessly monitor mobile leads and sales, as well as mobile app installations and in-app activities. With capabilities to track conversions and actions across all devices, including smartphones and tablets, it covers all media channels such as search, email, display, retargeting, and affiliates. Gain insights from Big Data on the most extensive tracking platform available, allowing you to monitor, analyze, and enhance all your marketing channels from a single system. Additionally, you can set up personalized, data-driven alerts that keep you updated on significant shifts in the performance of your campaigns and media partners, ensuring you never miss a crucial change. This comprehensive approach allows marketers to stay ahead in a competitive landscape.

G-data analyzes every angle of your Online Business, across every e-commerce and Social Networking platforms. Customers gain access to real-time data on Sales, Performance, Consumer Behavior, Engagement and Competitor Data, giving them the intelligence they need to succeed when and where it counts. Everything customers need is in one place, so they can track instantly any of their metrics: KPI, Purchase behavior and ROI on each of their e-commerce shops and Social Media accounts. It is now easier than ever for them to check their content engagement, traffic and sales to their competitors pricing. With G-data no need anymore to wait until the end of the month for unreliable reports that show only pieces of the puzzle: it gives customers Fast and Comprehensive Insights from across their business. You can finally enjoy being in control of your Online Business!

A "Landing Page" serves as the ultimate reference point for all your digital marketing efforts and strategies. This streamlined marketing page is tailored for each product or service, ensuring it ranks highly on search engines, loads swiftly in just a few seconds, remains accessible indefinitely, and comes equipped with integrated tools to boost online traffic. Additionally, it employs AI to analyze past campaign data, allowing for automatic optimization of future marketing endeavors. Essentially, it acts as your product's digital retail space, attracting significant traffic and visibility. Given the multitude of advertising platforms available, it's crucial for businesses to monitor the return on investment generated by their marketing activities. By promoting your product or service effectively, with a focus on data-driven insights and high-quality content, our advanced predictive algorithms can identify potential leads who are likely to engage with your marketing emails, while also providing insights into their motivations. Gather all your leads on a dedicated landing page for your product and leverage analytics to assess their interactions and effectiveness. This comprehensive approach not only enhances your marketing strategy but also fosters stronger connections with your audience.

For B2B marketing and revenue teams, proving marketing's impact is incredibly difficult when engagement data is siloed across multiple MarTech tools. CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform that unifies all that chaotic data into one trustworthy source of truth. We provide the complete picture marketers need to finally stop defending their marketing efforts (and the marketing budget) and start proving the value marketing adds to the business. CaliberMind gives marketers the confidence to answer, ‘What’s working?’, tell the story of their contribution, and make smarter investments that drive lucrative sales opportunities and accelerate revenue growth.

MassTer's Marketing Mix Modeling software MassTer provides a modern way to run Marketing Mix Modeling projects. MassTer's intuitive interface makes it easier for analytical teams to complete MMM projects efficiently. MassTer was designed to make it easy for you to deliver your Marketing Mix Modeling projects. To replicate the MMM project workflow, MassTer uses industry best practices and advanced modeling techniques. This allows for maximum efficiency. MASS Analytics is a modern MMM approach that delivers faster automated models powered by Machine Learning. This allows you to accurately measure media and marketing impact in complex media environments.

Enhance the user experience by customizing the onboarding process for each user while re-engaging those who have become inactive through engaging videos delivered via push notifications, alongside a fully automated campaign to activate users. Encourage users to return to your application by providing tailored content and special offers, incentivizing them to refer the app to their friends, and implementing strategies to retarget users even if they have uninstalled the app. Reach your customers effectively by retargeting them as soon as they interact with your links across all major social media platforms, ensuring you can connect with them wherever they may be. With marketing automation, you can maximize your campaign effectiveness without additional effort, similar to the benefits offered by CRM marketing automation tools. Appgain’s automation features will allow you to respond automatically to user behaviors with personalized messages and utilize retargeting short links to guide customers to specific pages within your app. Additionally, you can accurately measure the ROI and ROAS for each channel used to acquire customers, providing valuable insights to optimize your marketing strategies further. By leveraging these tools, your overall customer engagement and retention can significantly improve, ensuring a thriving user base.

Admetrics serves as a robust marketing analytics platform aimed at equipping e-commerce teams with scientifically grounded data, facilitating better budget management and quicker decision-making. The platform encompasses a variety of tools like Business Intelligence, Attribution, Marketing Mix Modeling, Data Activation, and Experimentation. Featuring highly customizable dashboards, Admetrics consolidates data from numerous sources, improving data integrity and minimizing the hassle of toggling between various tools or spreadsheets. Its innovative PRISMA model delivers actionable insights regarding the effectiveness of marketing channels, encompassing TV, offline media, and online marketplaces, while sidestepping the drawbacks often associated with conventional tracking and attribution methodologies. Admetrics meticulously records all customer interactions in strict adherence to data protection regulations, providing profound insights into customer journeys and paths to conversion. Additionally, its advanced Bayesian statistics engine drives the testing and optimization of marketing strategies, enabling teams to refine their approaches and enhance overall effectiveness. By leveraging these capabilities, companies can better understand their marketing performance and make informed adjustments to their strategies.

Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend. Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth. Our core features: Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time. Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions. Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights. Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements. Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle. Learn more at lifesight.io

Enhance the effectiveness of your marketing budget by leveraging our state-of-the-art tracking and attribution software that delivers accurate results. TrackBee seamlessly integrates with all your advertising platforms, making the connection process straightforward. We also play an active role in refining these advertising channels by transmitting real-time data back to the respective platforms. Even with the challenges of iOS 14.5, cookie consent issues, and ad blockers, our solution ensures you can track effortlessly. Simply sign up, link your store, and you’ll be ready to start tracking. Obtain a comprehensive view of all your marketing channels through a single, user-friendly dashboard. To boost the effectiveness of your ad platform's pixel, we relay data back to enhance its performance. By utilizing intelligent data, you can optimize your advertising expenditure and reduce unnecessary losses while maximizing returns. With TrackBee, you can finally take control of your marketing efforts like never before.

Cassandra employs advanced machine learning techniques for marketing mix modeling to thoroughly evaluate your data, crafting a tailored media strategy that consistently enhances your return on investment. As a recognized Meta Measurement Partner, Cassandra is devoted to achieving excellence and fostering innovation in the realm of marketing mix modeling. Our collaboration with Meta, a leading force in global technology, highlights our commitment to delivering state-of-the-art, industry-validated solutions. By integrating seamlessly with your marketing data sources or data warehouse, Cassandra enables you to utilize extensive data insights for growth. With Cassandra’s MMM, you can strategically allocate your media budget in a way that effectively boosts sales and optimizes overall performance. This comprehensive approach ensures that every marketing dollar is spent wisely, paving the way for sustainable business success.

Ultimately, it is essential to evaluate ALL of your marketing efforts, including the subtler ones, to uncover gaps and potential opportunities in the marketplace, demonstrating how your marketing initiatives contribute to overall business success. Brew serves as a powerful tool providing unparalleled insights into your organization's marketing activities, spanning from strategic frameworks to individual campaigns. With Brew, you can transcend mere share-of-voice metrics to truly understand the influence your company wields across various audiences, marketing endeavors, subjects, channels, and within the competitive arena. Assess the effects of your comprehensive marketing strategy, encompassing specific actions as well as traditionally elusive elements such as messaging, positioning, and brand perception within your competitive scope. Gain invaluable insights into market dynamics—discover what subjects are trending, identify which activities yield the greatest results, and pinpoint existing gaps—so that you can strategically recognize opportunities and assert your leadership position. By leveraging these insights, your marketing efforts can become even more targeted and effective in driving your business forward.

Our goal is to assist you in reaching your objectives efficiently. This is why we consolidate all your data into a single platform and employ advanced Machine Learning algorithms for analysis, enabling you to uncover connections between different platforms, gain actionable insights, and ultimately save both time and money while driving your business growth. By optimizing your budget allocation through a model that considers not only the performance of your campaigns but also the various paths your customers take toward conversion, you can eliminate uncertainties surrounding your operations. You can explore any combination of metrics you desire and receive answers to your queries within moments. Additionally, our approach factors in your store's seasonal trends, giving you a comprehensive view of expected revenue, the necessary conditions for achieving it, how to effectively distribute your budget, the number of sessions required from each source, and the size of the marketing audiences you need to target to maximize results. Overall, this holistic analysis empowers you to make informed decisions that drive sustainable growth.

Odyssey serves as a multi-touch attribution tool that seamlessly connects with your Google Analytics, offering valuable insights into the actual effectiveness of your marketing channels. By leveraging the actionable insights provided by Odyssey, you can enhance your online marketing performance significantly. The tool meticulously analyzes each traffic source, delivering tailored ad spend recommendations for every advertisement. By comparing these suggestions with your current expenditures, you can uncover potential opportunities and identify any bottlenecks in your strategy. To begin utilizing Odyssey, all you require is access to Google Analytics. It effectively utilizes your raw click data from Google Analytics, enabling you to gain practical insights. Integration with all your marketing channels is straightforward, allowing you to assess the incremental value contributed by each channel at every level. Recognizing that customers interact with multiple devices, our attribution model is specifically optimized for this reality. By utilizing all available data, Odyssey constructs a comprehensive view of the full customer journey, incorporating cross-device attribution. Consequently, you receive a holistic perspective of the customer journey, all presented in a single, cohesive view, empowering you to make informed marketing decisions.

We analyze user choices and enhance the navigation experience on your website right up to the point of purchase completion. Throughout the user journey, we assess the likelihood of reaching goals for every session, which provides several key benefits: Insight into how users make decisions on your site, assessment of your content's effectiveness in driving conversions, and real-time evaluation of the chances that a user will advance to the next stage of the sales funnel. Ready to embark on this journey? By uncovering the untold narratives in customer data through our potential analysis, we aim to create significant business outcomes. Recognizing data potential serves as the cornerstone for any AI initiative. When paired with a diverse set of AI tools, this approach yields a streamlined, maintainable, and user-friendly software solution. Our extensive experience in handling data and AI models across various sectors ensures we deliver optimal outcomes. Moreover, we continuously refine our strategies to adapt to changing market dynamics, ensuring sustained growth and success for your business.

Data.ai Intelligence. Analyzing app market trends based upon downloads and revenue around world will help you discover which markets are experiencing the greatest growth. Gain a deeper understanding of the app market landscape to improve your competitive knowledge. Track your competitive market share by analyzing downloads, revenue, usage, engagement metrics, and more. Identify new players and potential threats. Analyzing performance trends across your industry can help you identify potential threats. To find out which country, store, category, or device is driving success, access estimates for millions of apps. Understanding engagement metrics such as active users, market penetration, duration, and frequency of use. Monitor and track competitor market share, growth trends, rank trends, and more.

As marketing teams encounter mounting pressure to achieve more with limited resources, distinguishing their message amidst the clutter of marketing communication to reach an attentive audience can be quite difficult. Although techniques such as segmentation, predictive modeling, and rigorous testing can enhance the efficacy of individual interactions with customers, they do not fully encompass the myriad daily challenges faced in marketing. Marketers are tasked with juggling competing objectives from various business units, managing an array of marketing initiatives while adhering to constraints like channel capacities, controlling budget allocations, and following customer contact regulations. Additionally, internal power struggles can complicate matters further. In a multiproduct organization boasting numerous campaigns and a vast customer base, determining the appropriate campaigns for each customer becomes a critical question. An intuitive user interface empowers marketers to conduct what-if analyses effortlessly, allowing them to identify the optimal offers for specific customers, as well as gain insights into how adjustments in business constraints might influence results. This capability not only enhances decision-making but also streamlines the marketing process significantly.

8ndpoint serves as a comprehensive data-driven marketing platform that enables marketers to harness information from various channels, conduct thorough analyses, apply machine learning techniques, and extract significant insights along with practical recommendations to enhance their marketing approaches. This cutting-edge technology is poised to revolutionize marketing practices, equipping companies with exceptional resources to connect effectively with their audience and fulfill their marketing objectives. By integrating diverse data sources, 8ndpoint allows for a more nuanced understanding of consumer behavior, ultimately leading to more refined and successful marketing campaigns.

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