
AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
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Synap is an intelligent online exam platform for secure, question-based learning, trusted by organisations worldwide. Designed to help businesses, training providers, and educational institutions create, deliver, and manage both practice and high-stakes exams with ease. Synap offers a fully customisable, brandable portal, allowing companies to maintain their identity while providing seamless exam experiences.
Our platform supports diverse question types including images, MCQs, and EMQs, which can be created directly or imported in bulk via CSV to streamline large-scale assessment needs. Integrated proctoring ensures exam integrity by monitoring candidates during live exams, preventing cheating and fraud.
Synap delivers robust analytics and reporting tools, giving organisations detailed insights into learner performance, progress, and question effectiveness. This data empowers businesses to make informed decisions, improve training outcomes, and identify skill gaps quickly.
With flexible exam timers, question randomisation, and secure environments, Synap scales effortlessly from small teams to enterprise-level clients. Plus, easy LMS integrations and API support enable smooth workflow automation.
Synap’s intuitive interface requires minimal training, enabling organisations to deploy exams quickly and efficiently. Our dedicated customer success team provides ongoing support to ensure smooth implementation and continuous optimisation. Synap also supports compliance with data protection regulations, giving organisations peace of mind when handling sensitive learner data.
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Muck Rack
Muck Rack is an AI-powered communications platform designed to help PR teams drive clarity, speed, and impact across news coverage and AI-generated visibility. The platform brings media monitoring, social listening, journalist discovery, pitching, PR reporting, media intelligence, and AI solutions into one connected workflow. Muck Rack helps teams monitor an evolving media landscape across news, social platforms, industry voices, podcasts, newsletters, broadcast, print, and generative AI models. Its media database helps users find the journalists, content creators, outlets, and influencers shaping conversations across traditional and digital channels. PR teams can use Muck Rack to connect insights to action by targeting the right journalists, customizing outreach, tracking engagement, and managing follow-ups. Reporting tools help transform earned media coverage into executive-ready reports that combine data with interpretation. Generative Pulse gives teams visibility into how AI platforms discuss their brands or clients and shows which sources influence those AI-generated answers. The platform serves brands, agencies, journalists, and media professionals that need a clearer understanding of earned media performance. By combining media monitoring, journalist discovery, AI visibility, pitching, reporting, analytics, and media intelligence, Muck Rack helps communications teams prove value and optimize PR strategy.
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Notified PR Platform
The Notified PR platform powers your communications with social listening and media monitoring, a media contacts database, GlobeNewswire press release distribution, newsroom publishing, and PR measurement. It’s built to support your PR workflow with integrated, user-friendly tools in one place – no more disconnected systems and logins.
Real-time data and analytics flow seamlessly, providing you with a unified data layer and a single source of truth to help you measure your performance and ROI across social media and earned media. Our technology innovates at the speed of communications, taking advantage of artificial intelligence (AI) to quickly surface actionable insights so you can make more informed business decisions.
GlobeNewswire is integrated within the Notified PR platform, giving you access to one of the world’s largest newswires -- choose from more than 1,000 newslines to target your news by geography, industry, and media type.
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