
AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
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HubSpot AEO is a specialized optimization tool designed to help businesses increase their visibility in AI-generated search results. It focuses on how brands are represented in answers provided by AI platforms such as ChatGPT, Gemini, and Perplexity. The platform provides a visibility score that measures how frequently a business appears in AI responses and evaluates the sentiment of those mentions. It also identifies and tracks relevant prompts that potential customers are using when interacting with AI tools. HubSpot AEO analyzes the sources, domains, and content types that influence AI-generated answers. This allows businesses to understand what drives their presence in AI search results. The platform provides clear, prioritized recommendations to improve visibility and performance. Integration with HubSpot’s CRM enhances insights by using customer data to refine optimization strategies. The tool simplifies the process of adapting to AI-driven search trends without requiring deep technical expertise. Overall, HubSpot AEO helps businesses stay competitive as AI becomes a primary discovery channel.
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GoBlume
GoBlume serves as a web-based tool designed to evaluate how AI-driven answer engines portray a business to potential customers. It allows users to create customizable buyer-intent inquiries and monitors their performance daily across various platforms, including ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, and Claude. Teams can analyze visibility and share of voice over time, compare the brands mentioned in response to each question, and examine the cited pages along with other relevant sources. Additionally, the platform assesses the accessibility of a website to AI crawlers, tracks crawler activity and referral traffic, and provides a ranking of recommended actions. It also produces draft responses, articles, and other types of content for teams to evaluate and publish independently. Geared towards B2B software founders, growth and marketing professionals, as well as SEO and content specialists focused on enhancing visibility through AI search, GoBlume is currently in the pre-launch phase and is offering early access, although paid subscriptions are not yet available. This innovative platform aims to empower businesses to leverage AI effectively for better engagement and presence in the digital marketplace.
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MentionedOn
MentionedOn provides brands with a consistent perspective on their presence in AI-generated responses. It executes tailored buyer inquiries across chosen AI platforms, tracks the instances and locations of brand mentions, keeps a record of the evidence for answers provided, and benchmarks findings against chosen rivals. With features like scheduled monitoring, historical data, detailed reports, and alerts, teams can track shifts and analyze the factors influencing each outcome. Variations in results can occur based on the specific assistant used, the prompts provided, the geographical context, and the timing of the queries. This comprehensive approach allows brands to remain informed and agile in a rapidly evolving digital landscape.
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