
AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
Learn more
CoachIQ offers sports coaches a comprehensive platform to manage scheduling, payments, client communication, and session tracking with ease. Beyond these core features, it provides video analysis and media sharing capabilities that let coaches upload athlete clips, add notes or voiceover feedback, and share libraries of drills or game footage for athlete learning. With tools to enhance both in-person and virtual coaching, CoachIQ helps coaches grow their business and deepen engagement. Trusted by top coaches, it simplifies daily operations and supports scaling with professional features.
Learn more
HARO
Become one of the over 55,000 journalists and bloggers who utilize HARO to connect with sources! Start by providing your name, contact details, and the media outlet(s) you represent. Make sure your source request adheres to our established guidelines before sending it to the HARO editorial team for their assessment. It is essential to include a concise overview of your story, the specific qualifications you seek in an ideal source, and a deadline for pitches. After submitting, you can relax as HARO delivers pertinent pitches directly to your inbox and account. When you select a source, make sure to follow up for any additional details needed for your piece. HARO operates based on mutual trust, collaboration, and straightforward rules. It is crucial to familiarize yourself with our guidelines for journalists before making a source request. The HARO editorial team is empowered to take necessary actions should any journalist breach these guidelines. When pitching, use the masked email address provided in the source request and ensure you answer all the journalist’s questions, meet any outlined requirements, and include a bio with your or your client's contact information. By doing so, you enhance your chances of receiving the most relevant and useful responses for your story.
Learn more
eReleases
eReleases is a reputable press release distribution service that specializes in delivering press releases to genuine journalists. Utilizing a tailored national distribution via PR Newswire, the most esteemed newswire in the United States, along with a unique database of journalists and editors, eReleases ensures your press release reaches the appropriate audience at a competitive price. Their service includes a custom US national PR Newswire distribution, connecting you with significant media outlets and an exclusive database of subscribing journalists. With a proven ability to reach a wide range of media professionals, including journalists, reporters, bloggers, and those in radio and television, eReleases emphasizes Search Engine Optimization (SEO) to maximize visibility. Unlike typical sales-driven companies, they employ real editors who focus on quality service. By leveraging the largest newswire service for press releases, eReleases distributes your content to 550 news content systems, 3,000 newsrooms, and over 4,500 major news websites through the PR Newswire network. Additionally, they help you establish connections with industry-specific trade publications, reporters, and bloggers, ensuring your message resonates across multiple platforms. Their commitment to effective communication makes them a standout choice for anyone seeking to enhance their media presence.
Learn more