Infor Omni-Channel Campaign Management Description

Infor Omni-channel Campaign Management acts as a unified marketing database solution designed for the strategic planning, implementation, and assessment of permission-based marketing initiatives across various channels. Enhance customer engagement and foster loyalty through a user-friendly, all-encompassing, and adaptable platform that empowers you to respond from any device while delivering immediate insights. Achieve greater precision in targeting your audience by developing queries and segmentation strategies that leverage demographic and transactional information, campaign histories, model scores, and additional criteria to showcase the most appealing offers. Utilizing sophisticated data mining techniques, this solution employs profiles, influences, trends, Bayes probabilities, and cluster analysis to generate scoring metrics. Furthermore, the analytics are presented in a straightforward interface equipped with drill-down features, allowing for in-depth exploration of data within an OLAP reporting framework, ensuring users can gain valuable insights effortlessly. This comprehensive approach not only streamlines campaign management but also enhances overall marketing effectiveness.

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Company Details

Company:
Infor
Year Founded:
2002
Headquarters:
United States
Website:
www.infor.com/products/customer-experience-suite/omni-channel-campaign-management

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Infor Omni-Channel Campaign Management Screenshot 1
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Webinars
Training Videos
Customer Support
Business Hours
Live Rep (24/7)
Online Support

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