
D&B Hoovers is a sales intelligence and revenue workflow platform that helps organizations identify, prioritize, and act on buying signals. By combining trusted company and contact data with buyer intent, website engagement insights, trigger events, and AI-powered assistance, D&B Hoovers helps revenue teams uncover opportunities sooner and make more informed decisions throughout the sales cycle.
Built on the Dun & Bradstreet Data Cloud, D&B Hoovers provides comprehensive business intelligence, including company profiles, corporate family structures, decision-maker contacts, industry information, financial insights, company news, and market intelligence. Advanced search and segmentation capabilities allow users to identify high-potential accounts and build targeted prospect lists based on business characteristics, growth indicators, and buying signals.
D&B Hoovers integrates into existing sales and revenue workflows, helping teams reduce research time, prioritize outreach, monitor account activity, and engage buyers with greater relevance. Real-time business triggers and account intelligence help organizations understand changing customer needs, identify opportunities, and focus efforts on the accounts most likely to convert.
Whether supporting prospecting, account planning, pipeline generation, or revenue operations, D&B Hoovers provides the trusted intelligence and contextual insights needed to help teams work more efficiently and drive better business outcomes.
Learn more
AthenaHQ is a powerful platform focused on Generative Engine Optimization (GEO), helping brands improve their AI search visibility and brand perception across AI-powered search engines. It offers tools to track brand mentions, identify gaps in AI-generated content, and enhance content to align with AI’s evolving preferences. With features like daily tracking, competitor analysis, and source intelligence, AthenaHQ provides actionable insights to help businesses stay relevant in an AI-dominated search landscape. The platform's AI-powered capabilities enable businesses to optimize content and drive more meaningful engagement through generative search.
Learn more
WON
Our Win-Loss interviews offer actionable insights for sales, marketing and client success. Sales learns how they can improve their process. Marketing learns how to communicate the right message. Customers care about the features that Product discovers. Client success teams learn about what is most important to customers and how to prevent churn. Win-Loss interviews are a success. When you work with us, we will make sure you know that you are working with professionals who love to deliver actionable insights that help your win. We will discuss your Win-Loss goals and answer any questions. Once you are ready to go, we will do a deep dive on your offerings and tailor your reporting. We are ready to conduct interviews and share the results right away. We'll be your best friend in product marketing with our insights and summaries. We'd love to discuss the possibilities of a win-loss plan for your company.
Learn more
Primary Intelligence
Explore the truth behind deal results from your buyers' perspectives and discover strategies to secure more opportunities. By identifying hidden gaps in your sales experiences and processes that are only visible to your buyers, you can enhance your chances of success. Gain insights into your competitors' strategies to adapt to your market and learn how to maintain an advantage. Recognize accounts that are at risk and enhance customer satisfaction by understanding your clients' needs and expectations. B2B companies that analyze previous deals often experience a significant rise in win rates, sometimes reaching as high as 72%. Engaging in deal analysis and gathering buyer feedback allows you to eliminate biases regarding the reasons for your successes and failures, leading to actionable insights that empower each sales representative to achieve more. Win-Loss Analysis reveals valuable sales and marketing insights for your organization while fostering collaboration among all customer-focused departments. Additionally, you can implement targeted programs to examine how the sales experience influences deal outcomes and how your buyers view competitors within your industry. This comprehensive approach not only sharpens your competitive edge but also deepens your understanding of the market landscape.
Learn more