Constant Contact Reviews

Summary: My overall experience has been great with being able to extensive use for email marketing. I appreciate how it makes my email marketing seamless. Overall, Constant Contact is an excellent tool, I highly recommend it.

Positive: Constant Contact provides a great platform to generate leads and boost growth from email marketing. I appreciate how this platform allows its user to customize everything. On the positive side, it's easy to manage, provides intuitive UI, great customization, and allows drip marketing.

Negative: Auto personalization and auto-reply feature are not available.

Summary: Implementation of Constant Contact was easy and didn't require third-party developers support.
Ever since that day it has allowed us to enhance email marketing.

Positive: I like that Constant Contact eases online advertising obligations via sending outbound emails to clients and prospects.

Negative: The issues I used to encounter has been all eradicated by the vendor customer support.

Summary: Email marketing is the best option for us to drive sales and marketing. With Constant Contact, we can create campaigns for direct marketing. It enables robust business intelligence to convert leads into customers.

Positive: Constant Contact is the best platform for direct email marketing. The user targeting is very easy with this tool.
The templates are minimalistic, it is a cost-effective platform to advertise and drive sales.
The analytics are excellent, it handles bulk users.

Negative: Constant Contact takes unusual time in delivery of emails (Happened a few times).

Summary: We are very much relying on Constant Contact for our email marketing. It helps to solve our marketing optimizations and management. It gives us the power to spread and reach to our customers using emails. It's a great email marketing tool.

Positive: You can boost your sales and reach many users. Its templates for emails are great and attractive for every campaign category. You can schedule and personalize emails. Integrates with CRM tools. Best price plans.

Negative: Not a single dislikes to share. It's a good product.

Summary: Constant Contact is a very promising email marketing tool. It offers excellent email campaigns to interact with users. It easily handles bulk emails and offers customized email designs for email campaigns. It worked great for me.

Positive: It offers custom email designs to build your own design. The newsletters are easy and can be scheduled for users. The custom and personalized email features are very handy.

Negative: It worked great for me. Never faced and cons using this.

Summary: Constant Contact offers various features such as scheduling Newsletters, custom email template design & a wide variety of integrations focused on SEO & social media marketing. Constant Contact helps us reach the right customers at the right time.

Positive: -Constant Contact offers marketing automation such as list building, automated email resend & subject line A/B testing.
-Offers a 60 day free trial & a 60 day money back guarantee on it's subscription plans.
-Subscriber list import supports formats like CSV, xls, xlsx or txt. It also supports direct import from Gmail or MS Outlook's address book.

Negative: -Constant Contact is improving it's fraudulent monitoring but it still has gaps.
-Image library has a space of just 2GB.
-Maximum size of any image that can be uploaded in the image library is 5MB.
-Email scheduling has no direct option to send messages on a daily, weekly or monthly basis, we are supposed to achieve this by creating an automated series.

Summary: To refer to my overall experience within this platform, I must first talk about the specific benefits we have had with this platform. In our company, we constantly need our clients to have access to our services through our website, and through a good online presence, so using this platform has meant a lot, since, as I mentioned before, it has provided us with a good online presence, our potential clients have come to us to acquire our services, we have noticed that most of these clients have come to us through the campaigns we have sent throughout this time, that means that the campaigns we have sent through Constantina Contact have been successful. In addition, I must also highlight that this platform has provided me with good exponential growth in my marketing and sales area, and it has also allowed the overall remuneration of my entire technology company to grow, thanks to obtaining many more clients in less time. In conclusion, the use of this platform has allowed digital marketing to grow exponentially in my company and we can get a large number of clients. I am very grateful for this, since I have never felt so comfortable using an online marketing platform, which helps me get potential clients in such a simple way, with a completely easy campaign creation with a drag and drop system which allows you to create campaigns from scratch without needing experience. We will continue to use this great platform to create more campaigns and have a constant online presence in our company.

Positive: When I started using this platform, I immediately noticed that it had very significant features that would absolutely help me improve business marketing within my technology company. I really liked the way this platform provides me with a fairly easy-to-use service, one that I feel relatively familiar with and in which I can develop any type of advertising campaign. I love the large number of templates that I can access from this platform. These templates help me create new advertising campaigns in a much simpler way, in which I only have to edit very few things within the template to be able to send a campaign to my clients. I also liked the way I can monitor in real time each of the progress I make through each campaign. The platform provides me with real-time statistics, separately, which helps me consult specific statistics for specific campaigns. I have noticed a great growth in digital marketing. Thanks to this platform, I have been able to send advertising campaigns by email or through other means, which has helped me get many clients in my technology company and has helped me grow as a company and have a good online positioning. I have also liked the general ease with which this platform can be used, I love that it is so easy to use since I can correctly organize each of the campaigns and I can have a fairly easy marketing configuration and administration. It is also important to highlight the joint work system that Constantina Contact has offered me, with this joint work system, I have been able to create advertising campaigns with the support of my colleagues, in this way we have been able to create a large number of campaigns in less time than before, this means that the general campaign creation time in my company has been considerably reduced since this platform arrived in our work environment.

Negative: One of the main features that can be improved within this platform is regarding the system that the free version offers, I used this free version for approximately a week to be able to properly test the platform, after that, I decided to acquire one of the plans of this platform, however, I must emphasize that the free trial pressure was not pleasant for me, there are many limitations in the number of templates that you can access for free with this plan, in addition, there is a limit in the amount of reach to an audience that you can have in an advertising campaign, which makes this free version not work at all really, I consider that it is one of the things that could be improved within this platform, it is essential to offer a complete free version in which users can properly test the platform in general. Another feature that I have not liked is that this platform does not have a good application for mobile devices. I have noticed that the application for mobile devices does not offer real-time metrics, as the version for computers offers. In addition, it is quite difficult to create advertising campaigns from your mobile phone. The application does not have the correct functions to create a complete and attractive campaign for your clients. This is one of the things that should be improved. The application is essential for my mobile devices.

Summary: Constant Contact has been present in another company for several years, at first, when we started using this platform, it was a bit difficult for us to adapt to it, since we had to correctly configure the simultaneous sending of advertising campaigns, in addition, we also have We have to configure and register new contacts, however, as the months go by, we notice that this platform brought a noticeable change to our company, we have managed to improve the marketing system in general, we have managed to create very attractive campaigns for customers, in addition , we have managed to have a much more constant and direct communication with each of the clients thanks to the direct connection with the CRM system. This platform to use allows you to easily create any type of campaign from any information, in addition, it allows you to choose an optimized design for each campaign, you can use pre-designed templates to speed up the creation of campaigns, or you can also use the editor of campaigns to create a campaign from scratch with a unique design. It is important to highlight that this platform has had a positive impact on our financial company, it has helped us to correctly position our advertising.

Positive: Constant Contact has been a very influential platform when it comes to expanding our company's advertising system, thanks to this platform we have been able to create a large number of advertising campaigns which have helped us find new clients for the company, this platform allows us to create campaigns in a constant and collaborative way, we can create campaigns from scratch together, with the collaboration of various employees located in the marketing sector of the company, it allows you to create a campaign from scratch, view changes in real time and configure a campaign of together, also, I have loved the way in which this platform is able to improve the receptivity of our campaigns in the inbox, that platform has a pretty good filter for the campaigns, which helps to make the inboxes Customer input does not detect these campaigns as spam, on the contrary, this filter helps campaigns enter the main folder of an inbox, which improves the visibility of these campaigns. Another positive aspect that this platform has is that it has a very good and very creative campaign design tool. This platform allows you to create campaigns from a very good, formal and unique design. We have been able to obtain a design never seen before in other campaigns. , which captures the attention of customers. Another thing that I love about this platform is that it allows me to see the statistics in real time, it allows me to see how many leads we have obtained, it allows me to see the display rate of the campaigns as well as the rejection rate of these campaigns. In customer trays, the statistical monitoring system really works perfectly to monitor the progress of these campaigns.

Negative: A negative aspect of this platform is that it does not have any type of built-in system to generate an automated response for customer requirements in advertising campaigns, this is quite negative since it allows us to create an automated response flow for customers potentials, this causes us to have to send the responses manually for each client, in addition, this tool is quite expensive, despite the fact that the high costs of this platform have not directly affected our company since we have generated a good remuneration thanks to potential customers, we believe that the prices within this platform should be much lower, Constant Contact currently generates many more expenses from the increase in registered contacts.

Summary: Constant Contact has made it possible for us to have an even greater boost in our sales, with the help of this platform we have been able to expand the way we advertise, we have been able to reach a larger audience due to the selection of candidates for each campaign, in addition, with With this platform we have been able to obtain very good profits and remuneration for the large number of potential clients that we acquire during each campaign, the Constant Contact CRM system works perfectly and allows us to create many campaigns and transfer clients to the negotiation panel automatically. I loved the experience on Constant Contact, I find it to be a very accessible system, with relatively low prices and a higher delivery rate than many other platforms.

Positive: The things that most favors any user who uses Constant Contact, is that this platform allows you to obtain a better campaign delivery service, this helps the campaigns you send to your clients to enter the main folder of each email address. mail, this delivery rate is up to 99%, which guarantees that each client will receive the corresponding campaign and on very rare occasions the campaigns will be detected as Spam. Also, I loved the great way in which I was able to automate the responses and actions of each campaign thanks to Constant Contact, that's what makes it different from other platforms, it allows you to create much more variety of automations, so that customers receive responses automatic depending on the requirement they make in each campaign, every time a client completes a campaign, you can configure so that the platform sends offers and new campaigns to that client automatically, Marketing automation is quite favorable. I also liked that this platform is capable of having an integrated CRM system, you don't have to use some CRM software and integrate it with Constant Contact to serve a client, thanks to the automation system, each client will be transferred to the CRM panel for that you can carry out the negotiation and the special treatment with each client, I love that it has this CRM function integrated by default.

Negative: One of the complications that can arise in Constant Contact is that the main configuration service of the automations must be configured by a professional, this is a complex system to use, if a new user wants to configure this platform for the first time, they must have with complete experience in marketing setup. The second problem that can be found in Constant Contact is the shortage of pre-designed templates for the campaigns, I must admit that the creation of advertising campaigns on this platform is quite easy, all the delivery settings can be done quickly, but there are very few templates currently on this platform, which causes users to manually design the design of each campaign they are developing.

Summary: It has facilitated the creation process in all the campaigns that are carried out by my company, it has also allowed me to have better marketing in search engines, making it possible for me to know what customers are looking for and so it is easy to find my company since it allows a good positioning. Constant Contact has been able to meet the proposed objectives to obtain potential clients, this platform has also saved me a lot of time by not having to have a marketing agency, but I can do a lot within Constant Contact regarding marketing, saving time and money in the course of its use.

It has been easier for me to manage the mailing lists, thus determining which campaign to send to the different types of clients, allowing me to be more accessible to their needs and thus also being able to obtain potential clients who require the services of my company. There is no doubt that it has been wonderful that this platform has been able to improve the performance of my company and bring me closer to each person who is subscribed or to each client who always wants to know more about the offers available on my company's website.

Positive: + I love that you can copy one campaign to another and be able to work off of that template. When I like a custom template and want to use it again, I don't need to create everything manually, but I can grab and apply new information on a previously used template. This makes my workflow easier when creating campaigns, newsletters, offers and more. This helps me a lot as I already have a template that I like, it suits my company and it is very easy to apply any changes and add new information.

+ Related to the previous point, when you have no idea where to start regarding the design of what you want to send, this platform simply has a large number of templates that can be customized. In addition to adapting to the type of email you want to send and also to the subject or type of company. So there is a great variety and accessibility for everyone in case you need some basis to start creating and already have a default style for future emails that you want to send massively to subscribers.

+ The mobile application is very compact, I can be aware of all the campaigns that are carried out within my company. It is easy to be able to follow up since it does not have so many overwhelming functions, but rather it is simply a version with less features to be able to facilitate the follow-up of all the campaigns, even if you wanted to create campaigns with the mobile version it would be possible, but with certain limitations that make any user forced to use the computer to carry out campaigns more comfortably without having any limitations.

+ The reports are very complete, both the report of the email tests and the opening clicks and the bounce rate, likewise it also gives me information on the number of emails sent to spam. It is very useful to have this information since I can measure the impact of the campaigns by having a complete view of the results obtained every time I send mass emails to all subscribers.

+ The price per user is very fair, I have not had to pay more when it comes to needing a feature since the plans offered by this platform are very accessible according to the needs of the company in question. I really like that a platform understands the internal problems and that they offer effective solutions like the tools of this platform that my company has been able to scale.

Negative: - When I receive reports about the emails that have fallen into the spam folder, I cannot see who specifically is the email that recursively has my company's emails in that folder. I would like to know specifically who it is to be able to take actions, both to be able to recover the attention of that viewer or simply add it to a list where I can send emails less frequently to those addresses that cause so much trouble when measuring the impact of marketing that It is done within my company. In addition to wanting to have the ability to know who gets emails in the spam folder I would also like to have the ability to have a list that is automatically created to archive them without having to create an internal list, but everything automates itself in case marketing strategies don't work.

- Events lack features, they are very basic when creating an event. For now there is no space for anyone to see the events that are public for anyone. In addition, what can be added as the name of the event, location, some text, date and if possible participants is very limited. So I would like it to go further, as well as the integration of Zoom for video conference events in which you have direct access to the video call application without having to put a simple link to the meeting.

- I could not complete certain problems that I have had since the technical support is of very low quality when it comes to providing solutions. I would like to understand how to carry out certain implementations to be able to boost my company through this platform and I simply did not get an answer or the answers I got were confusing, it seems that everything has to be done on my own. So if you want to use the tools that this platform offers correctly and be able to get the most out of it, you will have to have a trained professional with experience in this platform since the help provided by the Constant Contact team is very little, so that I would recommend that you have trained personnel in the support area to provide better solutions.

Summary: Constant Contact is a magnificent platform to be able to create an advertising campaign from scratch, I was really delighted with the January rush for this platform, thanks to this platform I have been able to create a campaign together with my work team, in addition, I have been able to send campaigns via email to my clients and avoid the spam folder rejection rate, since the vast majority of campaigns sent via email enter the main inbox, which helps the campaign to be viewed even more by the clients. In addition, this platform allows me to send reminders and media to all clients who have not completed the campaign correctly, which helps me to obtain a much higher campaign acceptance rate. I totally recommend the platform for any type of company, I consider that all the needs of any company to optimize the digital marketing system can be registered very quickly, in addition, it allows you to create campaigns with a very intuitive design, it offers pre-designed templates that allow you to optimize the design overview of each campaign, in addition, you can know the traffic results of each campaign, you can know where the vast majority of accesses to the campaign come from, and you can also know advanced information or contact information of each client that you have requested from the advertising campaign. I was delighted with the overall price of this platform, I will continue to use it for many more years.

Positive: Constant Contact has been a key platform to have extensive ad campaign creation and it has also been a key platform to be able to broadly manage the number of sales made through the ad campaign, the main feature that I liked about this platform is that it has With a drag and drop online editor and service, this editor allows me to create all kinds of ad campaigns in a matter of minutes, I can drag new images to my campaign, modify the text font with a few small steps, also, I can modify the general interface of each advertising campaign in a simple way and in a few minutes. I have really loved the experience that I have obtained within this platform, I have been able to create campaigns in just a few steps, in addition, the creation of campaigns is in real time, and I can receive collaboration from my work team, which allows me to create joint campaigns. Another of the things that I liked about this platform that allows me to manage each of the online sales, on the platform it allows me to transfer the Client from the advertising campaign to my sales system within this platform, which allows me to carry out online negotiations in a simple way, in addition, it also offers me a CRM system, which allows me to transfer the Client to this system and be able to constantly monitor the negotiation. I have loved this platform very much, it is an all-in-one sales system, which is capable of all kinds of advertising campaigns, conducts online negotiations with the client and also finalizes all kinds of negotiations.

Negative: I have not presented any type of problem with this platform, I consider that the experience obtained within this platform has been very pleasant, in addition, this platform has provided me with innovative results in the administration and creation of advertising campaigns from scratch, in addition, this platform has given me It has allowed me to manage short and long-term sales, it has allowed me to manage sessions, manage the progress of each of these campaigns and share our campaigns simultaneously with all social networks thanks to the corresponding integration. I love the fact that I have not presented any type of problem with this platform, in addition, we also consider that the prices offered by this platform are positive, in conclusion, the general platform is positive and offers advanced functions to create a campaign from scratch and be able to monitor in real time the results and traffic of each campaign sent.

Summary: Constant Contact has been one of the platforms that has provided us the most benefits within our financial services company, mainly because this platform has helped us create very striking campaigns for all our clients, all of these campaigns have been sent mostly by email, and I really love being able to monitor the progress of each campaign, being able to visualize the reception rate and the rejection rate of each of the potential clients, in addition, I love how this platform allows me to serve all clients and use an automatic system response that allows me to answer the requests of each client, this helps me save a lot of time. I feel very happy with the general use that we have given this platform and with the experience obtained, despite the fact that the comfort within the main panel has not been so positive, I consider that the detailed information and the statistics offered for each campaign help us to Understand correctly the basis of each campaign, I really love the general strawberries offered throughout my company, more than 500 employees use it in my company to manage the marketing area as a whole.

Positive: Constant Contact is a platform that has become a very important and essential service for our entire company, mainly because this platform has helped us control each of our sales and be able to expand each of our company's advertising campaigns, one of The first things that I liked about this platform is the great variety of templates that it offers me to create various advertising campaigns, in addition, all the templates are customizable. In addition, for each template I can modify each of the images that are inside it, and I can also edit all the buttons or the text that is embedded in each of the templates. Bag of things that I like about this platform is that it has an excellent auto response system, this automated system allows you to send automated responses for the request made by potential customers, in addition, this system also allows you to send automated responses for the request that make each client power during the negotiation process with us, this auto-response system is highly automated and allows us to attend to each client's request without having to do anything manually. I also like that this platform provides me with a powerful tool to send an advertising campaign to my social networks, in addition, this tool also allows me to statistically know the progress or traffic generated in each of the campaigns sent through social networks, I love this very much function as it allows me to get much more customers through our social networks, not just sending campaigns through email.

Negative: The main negative thing that this platform has is regarding how expensive it is, this tool is very powerful and allows you to create very good quality advertising campaigns, in addition, the statistics it offers are quite good and help you understand each item in detail. one of the advances that you have in each campaign, despite the fact that it has very good features and very professional tools, I consider that the prices of each of its plans are quite high compared to its competition. The second negative thing about this platform with respect to the fact that currently you cannot create advertising campaigns through the application for mobile phones, this application only allows you to monitor or manage each of the campaigns that have already been sent through social networks or through email, it would be amazing to be able to create campaigns through my mobile phone, also the third negative thing is that currently I don't like how the main panel looks from my computer, since this main panel does not offer detailed information of each campaign sent, also, I feel Uncomfortable with the dashboard view, since it doesn't tell me which campaigns have already been completed or which campaigns are still active, this dashboard view shows all campaigns in general.

Summary: Constant Contact is a service that, despite the fact that it is quite expensive in our company since we use many contacts within our financial services company, I still consider that the benefits we have had are quite noticeable, this platform has helped us create advertising campaigns of very good quality, in addition, we have been able to monitor each advertising campaign very closely, since we have an application for mobile devices that is quite powerful and allows us to analyze the receptivity statistics that each campaign has had. I really loved the experience I had with this advertising campaign creation platform, since it not only allows me to create campaigns, but also allows me to retain clients, negotiate with each one of them and finalize the negotiation, it has a fairly efficient sales system complete, which allows me to finalize each negotiation online. One of the main things that would be improved on this platform is to add an auto-response system to streamline the process of negotiating and responding to each of the potential clients, I consider that this is a very necessary function in this platform and that it would help to optimize sales. This platform offers me a large number of designs and templates to create a highly optimized advertising campaign via email, in addition, this platform is compatible with hundreds of services to integrate it, it can be integrated with many platforms and get the most out of it, it has a good capacity of delivery for each advertising campaign, since it delivers each campaign in the main tray of each client.

Positive: Constant Contact is a platform that has focused a lot on providing me with a correct administration of each of the advertising campaigns, in addition, another of the things that I love about this platform is that it has an integrated service or function to manage and organize each of the sales of potential clients, this platform not only allows you to have clients through advertising campaigns, but also allows you to transfer that client to the negotiation service, through this platform you can do all the negotiations with the clients and keep track of each negotiation . Another thing that I liked about this platform is that it has a mobile application to create, customize, send and receive all kinds of advertising campaigns through email, at any time and from anywhere, this mobile application not only allows you to create campaigns and send them, but it also allows you to monitor the progress of each of these campaigns, you can check how many people you obtained in each campaign, as well as you can view the negotiation statistics with each client. I also loved that this platform has an excellent reception rate in each of the campaigns, I have noticed that on very few occasions clients receive my campaigns in the spam folder, each of the campaigns are received in the inbox main, which increases the receptivity in each one of the clients and the visualization of the campaigns.

Negative: One of the first problems of this platform is that it does not have an auto-response service, and it is very necessary that it has this function implemented here. For us, it is very important that our clients receive an immediate response for each of the actions that they carry out within each advertising campaign, the auto-response service is very necessary in case a client requests additional information within each campaign, this would help the client receive an immediate email from us in relation to what the client requested This would also help us save a lot of time, work and money. I think this feature is very important and should be implemented as soon as possible, the auto reply system is currently not present on this platform. In addition, another of the negative factors of this platform is that it is quite expensive if you have many contacts or potential clients, by registering many contacts the payment rate for the first plan of this platform increases a lot, for which I consider this platform to be suitable for medium or small companies, if it is used within a large company, the prices would increase a lot and it would not be as profitable, since there are other platforms with better prices to expand marketing via email.

Summary: Constant Contact is a great software, since I started in the real estate industry, I have used very few marketing and marketing automation platforms, however, I admit that this platform is one of the best that I have used to expand the advertising system of all my company I really loved the experience I had with this platform in October, since I started using it I noticed that now we can create advertising campaigns in different ways, previously we had to have a team in charge that was capable of programming advertising campaigns from scratch, with code, however, after the arrival of this platform we have been able to diversify the team in charge of creating campaigns, now we have several employees who are in charge of creating campaigns with the drag and drop system, and in this way we obtain campaigns with a good design, with a good order in the information and that we can use in a matter of minutes. In addition, this platform has helped us a lot to automate the advertising system, the auto-response system for each of our clients has worked wonderfully, and we have noticed that this has saved a lot of manual work, previously we had to answer each email from the employees manually, it was a fairly complex process that took up a lot of time, however, after the arrival of this auto-response system we have configured automated responses depending on the client's requirement. I am very pleased with the overall experience so far, and I hope that this platform will continue to help us expand our advertising system in the long run.

Positive: Constant Contact is a magnificent software that will help you simplify the way in which I have to manage each of your company's advertising campaigns, with the help of this platform you will be able to generate all kinds of campaigns, send them to your clients through different means and also you will be able to negotiate with each one of them from this same platform, since it has an integrated CRM system. Next, I will mention the most outstanding positive things about this platform which emerged during my experience.

1.- The main thing I like about this platform is the ease and variety with which you can create various advertising campaigns, this platform allows you to create campaigns in two ways, the first way is to create campaigns using the drag and drop system , this system is quite simple and is made for users who do not have programming knowledge, since this system allows you to create campaigns with just a few clicks, they will be able to drag all the information you want to insert, in addition, you will be able to easily modify all the text What will your advertising campaign have? The second way to carry out campaigns within this platform is through the code programming system, this system allows you to create a list of code which will help you to program your campaign from scratch, this method of creating campaigns is much more complex and is designed for people who are professionals in programming.

2.- Another thing that I like about this platform is that every time the platform detects a potential client, it automatically sends it to the CRM system, so that you can track it, control all the things that client visualizes within the website, and communicate with him immediately to be able to carry out some type of negotiation. This CRM system and the way in which it is integrated with the marketing system helps you detect potential clients on time, automatically registers them within the platform and ensures that the appropriate services are offered and the correct communication with that client. This CRM system of this platform is incredible and very powerful.

3.- The third thing that I liked about this platform is the way in which all my clients or contacts registered within the platform can receive all the advertising campaigns sent to their email in the main tray, in very few occasions the clients receive the campaigns in the spam folder or in the promotions folder, the vast majority of our clients have received all the campaigns in the main tray, which favors us greatly since it increases the possibility that each client can view the campaign at weather. This system that improves the reception of each advertising campaign in customer emails helps increase the chances of actions of our campaigns, without a doubt this is one of the most important functions.

4.- Another thing that I like about this platform is the large number of templates that are available for use within each advertising campaign, as I mentioned previously, this platform allows you to use a drag and drop system to create all kinds of of campaigns, within this drag and drop system, you have the possibility of inserting two types of templates that you need within the campaign, the templates have an attractive and exclusive design, in addition, each template is customizable, so you can get a unique design within your campaign, avoiding each of the things that are not to your liking.

5.- I also loved the marketing automation or response automation system that this platform has, I have noticed that this system works wonderfully, I can configure the responses depending on the action that a client has carried out with the previously sent advertising campaign. For example, if the client accepts the campaign sent, they will automatically receive an email with a specific message, as well as this system has allowed us to automate responses in the subscription process within our website, since we have a section where all clients can subscribe to our emails, every time the client subscribes through this form, they will receive an automated response thanks to this Constant Contact system.

Negative: Constant Contact has been a magnificent software, the vast majority of features provided by this platform have enabled us to develop a perfect marketing system for our entire company, however, during three presses we have also noticed various negative factors. Next, we will mention the negative characteristics that we managed to perceive within this platform during our experience.

1.- The main negative characteristic of this platform is regarding how expensive it is, within our company this has not turned out to be a problem, since we have a fairly good Capitalization, for which we have not had problems paying an annual subscription of this platform, however, I consider that the prices of their plans are a bit high and would also be very expensive for some small companies, I consider that this platform has many functions of great value, which help to perfect the system of marketing within a company, however, all these functions and tools should be offered to users at a much more accessible and cheaper price. If you have a small company but you will register many contacts and many potential clients within the platform, this platform will not be indicated for you, since the price of it will increase as you add more contacts.

2.- It is not an easy platform to use, it is important to highlight that the only thing that is easy to use within this platform is the drag and drop system to create advertising campaigns, however, I admit that the process to configure the auto response system is a bit tricky, so I highly recommend using a dedicated team to help you properly set up automated responses for signups and advertising within your company. In addition, I have also noticed that the CRM system is not easy to use, the vast majority of disappointment is within the platform and its marketing configuration is very complex, for which I recommend taking precautions when adapting for the first time. once on the platform.

3.- When I acquired this platform, I was offered an application for mobile devices that would be able to update the results of my advertising campaigns in real time. However, I have realized that this application does not work perfectly, I have noticed that the The data and statistics of each of my campaigns take much longer to update or reflect within this application for mobile devices, I also admit that the version for computers has a real-time update of all the statistics, I do not have any type of complaint since I have been able to view all the data and all the progress from my computer, however, it is very necessary that various improvements be implemented within this application for mobile devices.

Summary: Constant Contact is the pillar of the company with respect to how we carry out email marketing since, due to its low cost, it offers certain key features that other platforms were better at or were not or simply had a high cost. Despite the occasional failures and the delay of its updates, it has been faithful to the needs of the company where I work. Another important thing when using an email manager for marketing such as this platform is that any new employee can take a shortcut by not learning from cumbersome platforms but getting to the point with what needs to be done without so many complications. I can confirm that Constant Contact has improved the scope of the company and that a very good ROI has been obtained by using the tools provided by this platform and that I can also ensure that, if it is not necessary to make a drastic change or require a function that is not If you have Constant Contact then I would continue to use your services without any problem, I just want you to keep up to date both in the interface and in more moderate functions. As a recommendation of this product I can say that if you only need basic functions to do email marketing and you don't want to bother with whether or not a product integrates well with this platform then I recommend this product, otherwise if you want stability in all senses including a good support service since it requires constant help and that when reporting a problem it is fixed as quickly as possible, you can then resort to the services of other platforms because it is the healthiest thing for your company if you want everything to work correctly.

Positive: Constant Contact has contributed to the improvement of the company in various aspects such as performance since it automates work and also exponentially improves productivity thanks to the intuitive interface that this platform presents.

º I like the increase in visits to the company's website when we use Constant Contact to attract new and potential clients since it makes the company more exposed to the services we can offer and thus reach further with the reach what is achieved

º Another important point that I want to complete with the interface is how polished and practical it is, I have seen improvements with the passing of updates and I have noticed the speed with which I can manage my campaigns and marketing emails, it is also more attractive for those who have not used this platform, since for the first time of use it has been simple to use.

º I have been able to have all the access to the marketing tools in which I can email marketing such as campaigns, real estate offers, newsletters, alerts, etc.

º The reach and impact measurement tool is useful (such as click rate, opening, spam) since it allows us to see what can be improved to cause more impact in the emails that are sent.

º It is very practical to have the ability to collect emails by groups, thus being able to send different types of campaigns depending on the type of client.

º The templates that this platform has have made it much easier for me since I do not require design experience to professionally personalize an email.

º When I started for the first time to test the services of this platform, I went through a very simple user registration, it did not require cumbersome steps or consult demos to start using Constant Contact since it was only a matter of registering and starting to look at the functions that they bring.

º Its function of being able to upload any type of file is extremely important since I would not like to have to upload files to other platforms to send them through links, I prefer everything to be in one place to make it more practical.

º You can import contacts both individually and in a list to facilitate the transfer of contacts from one platform to another, it is very useful if you do not have an adequate integration to perform the synchronization of contacts from an external software to this one.

Negative: º I find faults in the platform that I have occasionally had, such as bugs or file upload errors, I have sent the Constant Contact team on several occasions about the problems I have had, but they always answer me that it may be an error in my connection and I haven't been able to because I've been using Constant Contact on multiple devices with different internet connections and sometimes the same issues occur.

º I also wanted to highlight how obsolete Constant Contact was in the past but since a short period of time it has been improving that aspect, which I do mean that its updates are very late, as if the programmers were taking their time to see if something works well or they simply have a lot of background work that doesn't allow them to give continuous updates, there are many options that provide support more often, which is also safer that way, but this platform is not like that, so I don't understand it.

º The mobile app is more outdated and even more deficient, with many more limitations when it comes to doing basic things, I just don't use it because of how unattended it is and how impractical it is to manage mail in Constant Contact over the phone .

º The templates that it brings are very useful and its drag and drop function makes it look simpler, but there is something that I also say and that is that it is very limited in the modifications that can be made when creating marketing campaigns, I would like Constact Contact was more open to customization features.

º As I mentioned before, the customer service team is deficient in relation to the help it offers, they are very few flexible to listen to their customers and that can have consequences when choosing a product like this that is so necessary for expansion of the company through the internet thanks to the power of marketing.

º If you are going to integrate any other software that has to do with CRM, make sure that this platform is compatible with your integration, since it can happen to you as it happened to me and I had to do is work everything separately, making this a cumbersome process that Motivate to change software.