
AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
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We focus on creating, distributing and repurposing content at scale. This allows companies to reach a wider audience without requiring extensive internal resources or expertise. This allows small and medium-sized companies to compete and scale without relying too heavily on paid channels.
Get more targeted buyer traffic through the best and largest traffic source in the World. Brand presence is improved online and conversions are increased across all traffic sources.
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Newsworthy.ai
Newsworthy.ai is a new kind of newswire that is designed for today's news consumption. Newsworthy.ai combines traditional newswire distribution with influencer marketing, machine learning, blockchain technology, and machine learning to promote client news.
Newsworthy.ai is the first newswire to use AI tools to analyze press releases and provide recommended improvements, including alternative headlines and social media messages for promoting the release.
Newsworthy.ai is similar to other press release distribution platforms in that we publish your news to hundreds of newsrooms, websites, search engine news (e.g., Google News), and other news portals and discussion boards. But only Newsworthy.ai includes:
(1) Influencer Marketplace: Hire influencers to further amplify your news.
(2) Blockchain: All releases are registered on the blockchain, giving your press release higher brand authenticity and allowing you to self-host your releases.
(3) NewsDB™: Gives you journalists (and their contact info) relevant to your press release to help
(4) Brand Ambassador/Advocacy Lists: Leverage internal teams and outside stakeholders to get press releases seen and engaged with by more people.
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24-7 Press Release
Share your news with both traditional and digital media channels through 24-7 Press Release, an intuitive cloud-based platform created for ease of use. This service enhances the reach of your announcements, ensuring they gain attention from both media professionals and online audiences. Additionally, 24-7 Press Release offers tools for generating publicity, facilitates sharing on social media, and provides cost-effective options for maximizing exposure. With its comprehensive features, users can effectively amplify their message in today's competitive landscape.
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