Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.
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Plauti builds native data-quality applications that run entirely within your CRM environment. No data is sent to external servers or third-party processing services, and there’s no parallel infrastructure to maintain. Your data stays where it belongs: under your control, behind your security perimeter, governed by your own access model.
For Salesforce, Plauti addresses the full lifecycle of data quality:
> Prevention at entry: Real-time duplicate detection alerts users as they type, blocking bad data before it’s created.
> Detection from external sources: Identify duplicates coming from integrations, imports, and APIs, so data quality doesn’t degrade over time.
> Batch remediation at scale: Run powerful batch jobs to find, review, and merge existing duplicates, with full audit trails for compliance and governance.
> Contact data verification: Validate email addresses and phone numbers before they’re saved to reduce bounces and failed outreach.
All processing runs natively on Salesforce infrastructure. Plauti respects your existing profiles, roles, and permission sets, so there’s no separate login, no data synchronization layer, and no new security surface to harden.
For Microsoft Dynamics 365, Plauti provides similar control over duplicates with real-time alerts, API-driven detection, batch processing, and cross-entity matching. It’s designed for CRM admins and data stewards who need direct, immediate control over data quality without waiting on developers, external consultants, or long IT ticket queues.
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Rivery
Rivery’s ETL platform consolidates, transforms, and manages all of a company’s internal and external data sources in the cloud.
Key Features:
Pre-built Data Models: Rivery comes with an extensive library of pre-built data models that enable data teams to instantly create powerful data pipelines.
Fully managed: A no-code, auto-scalable, and hassle-free platform. Rivery takes care of the back end, allowing teams to spend time on mission-critical priorities rather than maintenance.
Multiple Environments: Rivery enables teams to construct and clone custom environments for specific teams or projects.
Reverse ETL: Allows companies to automatically send data from cloud warehouses to business applications, marketing clouds, CPD’s, and more.
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Census
Census serves as an operational analytics platform that connects your data warehouse with your preferred applications. By ensuring that customer success, sales, and marketing teams share the same information, it keeps customer data consistently updated without needing any engineering assistance. With Census, SQL and dbt models from your data warehouse are effortlessly published without writing any code. You can avoid the hassle of interpreting external APIs and managing custom scripts, allowing you to concentrate on achieving your business objectives. Instead of dealing with "yet another source of truth," leverage the data already available in your warehouse. Census seamlessly integrates with your current infrastructure; simply choose a destination app, map the data, and it's all set. Your data can be more than just quarterly reports; Census enables everyone in your organization to take initiative. With live metrics accessible in every application, you can enhance your business operations, resulting in increased user satisfaction and higher revenue. Moreover, this streamlined approach not only fosters collaboration among teams but also drives innovation by making data-driven decisions simpler and more effective.
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