Cascade Insights Description
Cascade Insights specializes in B2B-focused market research and marketing services, aiding companies in capitalizing on opportunities within the B2B technology landscape. In today's marketplace, the sales process has become predominantly self-directed, with a significant 68% of buyers opting to conduct their research independently prior to narrowing down their options. If your website fails to resonate with the priorities of potential buyers or if your content is not easily accessible in their search, you risk missing out on numerous leads. For businesses introducing a new solution that targets a different audience from their existing offerings, conducting buyer persona research can be crucial for launching an effective initial marketing and sales strategy. With a commitment to the B2B tech sector, Cascade Insights proudly serves a diverse clientele, from established enterprise technology leaders to emerging startups, ensuring tailored strategies that meet their unique needs. We maintain our focus exclusively on B2B tech, deliberately steering clear of B2C markets to enhance our specialization and effectiveness.
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Vehicle Acquisition Network (VAN)
Vehicle Acquisition Network (VAN) is an automotive software platform built to help car dealerships acquire high-quality used vehicles directly from private sellers—without relying on auctions. As wholesale prices rise and vehicle availability tightens, VAN empowers dealers with tools to source inventory faster, more profitably, and with greater control.
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DoubleCheck
DoubleCheck comprises a team of seasoned analysts and professionals hailing from top research and technology firms. We are fluent in the industry's nuances and adept at converting program insights into actionable strategies. By implementing a well-organized, scalable, and efficient win/loss program, we empower our clients to enhance their win rates through decisions that are informed and impactful, all based on sincere and prompt buyer feedback. Our clients often highlight our distinctiveness, which stems from our extensive collective experience, adaptable program design, personalized support model, user-friendly deliverables, and our capability to thoroughly analyze program outcomes. The process involves comprehensively understanding the elements that affect the results of opportunities and determining the necessary actions to maintain a competitive edge, achieved by systematically gathering and interpreting buyer insights. By leveraging these insights, clients can fortify their product go-to-market strategies and ensure sustained success in their offerings. This holistic approach not only drives immediate results but also fosters long-term growth and adaptation in a rapidly evolving market landscape.
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Growth Velocity
To enhance the creation of opportunities and minimize the occurrence of indecision, we conduct in-depth interviews that explore the buying context, the factors influencing funding decisions, and initial impressions of the available solutions. By thoroughly analyzing the gathered data to pinpoint successful patterns and the reasons behind their emergence, we provide recommendations for refining targeting, messaging, and the sales enablement process. To boost the rate of winning opportunities, we engage with buyers to gather insights on their perceptions and rationale during the process of shortlisting and selecting solutions. These comprehensive examinations become actionable as we identify the essential criteria that determine wins and losses in the marketplace. Furthermore, we elucidate how buyers evaluate competing options based on these criteria. Teams that cultivate a profound understanding of the elements that dictate outcomes can swiftly implement improvements grounded in data. This approach not only empowers teams to respond more effectively to market dynamics but also fosters a culture of continuous learning and adaptation.
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No Integrations at this time
Company Details
Company:
Cascade Insights
Headquarters:
United States
Website:
www.cascadeinsights.com
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Platforms
Web-Based
Types of Training
Training Docs
Training Videos
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Business Hours
Online Support
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