
AuthorityTech is the world’s first AI-native Machine Relations agency and platform, engineered to position ambitious brands inside the Tier-1 publications that AI search engines inherently trust, retrieve, and cite. While conventional PR convinces humans through retainer-based effort, AuthorityTech optimizes for the new primary reader—the machine—through a 100% outcome-based, pay-per-placement model. This ensures leading answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews, can seamlessly index the brand, map it to its rightful category, and cite it when buyers ask high-intent questions.
Coined in 2024 by Founder and CEO Jaxon Parrott, Machine Relations is the discipline of making a brand discoverable and citable by AI systems. Parrott built AuthorityTech to execute the five-layer Machine Relations stack: Earned Authority, Entity Clarity, Citation Architecture, Distribution, and Measurement. This unifies GEO, AEO, AI SEO, and digital PR into a single ecosystem for building machine trust.
Cofounder and Chief Growth Officer Christian Lehman operationalizes this strategy, deploying the methodology at scale. Leveraging a direct network of over 1,600 Tier-1 publications, AuthorityTech has secured thousands of AI-cited articles for 200+ clients, including 27 unicorn startups, to guarantee sustainable AI visibility and measurable share of citation.
The agency executes this via a three-part framework:
Map: Analyzing target categories and competitor LLM prompts.
Match: Aligning brand narratives with authoritative outlets.
Place: Securing guaranteed placements through relationship-led outreach.
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Native Teams is an all-in-one work payments platform trusted by over 3,000 businesses to manage international teams across more than 85 countries without requiring local legal entities. By automating global payroll, tax compliance, and contracting processes, we enable companies to scale their workforce efficiently while minimising legal risks.
Our array of services combines hands-on compliance expertise and a user-friendly platform that has everything needed for global expansion. Here’s an overview of our core services:
• Employer of Record (EOR): Through our legal entities worldwide, we process contracts, payroll, taxes, and social security and ensure full compliance with local regulations.
• Gig Pay: This service provides streamlined payment processing for gig workers worldwide, enabling fast, secure, and compliant invoicing and payments in multiple currencies.
• Entity Management: We assist companies in legally establishing local entities and maintaining ongoing regulatory compliance, reducing administrative burdens when entering new markets.
• Contractor Pay: We handle contractor payments across borders with multi-currency support and automatic tax compliance, simplifying the complexities of managing global gig talent.
• Contractor of Record: Native Teams assumes responsibility for contractors' legal and contractual obligations, ensuring compliance with local laws while reducing liability for client companies.
• Relocation services: For clients on the EOR plan, Native Teams offers support with visa applications and work permits to facilitate employee relocation and global mobility.
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Muck Rack
Muck Rack is an AI-powered communications platform designed to help PR teams drive clarity, speed, and impact across news coverage and AI-generated visibility. The platform brings media monitoring, social listening, journalist discovery, pitching, PR reporting, media intelligence, and AI solutions into one connected workflow. Muck Rack helps teams monitor an evolving media landscape across news, social platforms, industry voices, podcasts, newsletters, broadcast, print, and generative AI models. Its media database helps users find the journalists, content creators, outlets, and influencers shaping conversations across traditional and digital channels. PR teams can use Muck Rack to connect insights to action by targeting the right journalists, customizing outreach, tracking engagement, and managing follow-ups. Reporting tools help transform earned media coverage into executive-ready reports that combine data with interpretation. Generative Pulse gives teams visibility into how AI platforms discuss their brands or clients and shows which sources influence those AI-generated answers. The platform serves brands, agencies, journalists, and media professionals that need a clearer understanding of earned media performance. By combining media monitoring, journalist discovery, AI visibility, pitching, reporting, analytics, and media intelligence, Muck Rack helps communications teams prove value and optimize PR strategy.
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Borealis
All stakeholder engagement activities can be managed from one platform. Additional modules can be added to strengthen governance, environment, and social areas. Borealis' Stakeholder Engagement module gives you the tools to create more effective engagement plans, strengthen relationships with stakeholders, and align processes with industry best practice. To simplify your day, the Stakeholder Engagement module centralizes all stakeholder information and makes it easily accessible.
Build stakeholder trust with a proven methodology
Plan
Connect engagement strategy to execution. The mapping tool in Borealis makes it easy to analyze stakeholders to prioritize the allocation of resources.
Engage
Communicate with stakeholders in a more relevant and timely manner. Borealis uses AI-driven machine learning to keep records clean and up-to-date.
Measure
Prove compliance with ever-evolving standards. Borealis lets you easily track and progress, generate reports and documentation, and demonstrate the impacts of your efforts.
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