Alternatives to Audigent

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

Plauti transforms how businesses manage their Salesforce data by providing a comprehensive platform that verifies, cleans, and automates data handling directly within Salesforce. The platform ensures your customer records are accurate, deduplicated, and up-to-date, so your teams can engage with the right information at the right time. Plauti's no-code customization allows admins to easily adapt workflows without IT involvement, while its powerful data manipulation capabilities provide complete control over data processes. With Plauti, businesses can improve data quality, reduce manual efforts, and drive results faster and more efficiently.

Our premier product, the Simpli.fi Programmatic Marketing Platform, facilitates the effective acquisition of precisely-targeted impressions across various real-time bidding (RTB) ad exchanges. Utilizing Simpli.fi, programmatic marketers are empowered to leverage unstructured data, thereby unlocking endless potential for both display and mobile advertising. The platform allows marketers to precisely target, optimize, and analyze display campaigns down to individual data elements, mirroring the capabilities available to local advertisers in pay-for-performance search, which enhances precision and reduces inefficiencies. Distinctively, Simpli.fi stands out as the sole programmatic marketing solution specifically designed for unstructured data. In contrast to many competitors who rely on generic technology sourced from third parties, Simpli.fi is committed to creating its own proprietary technologies tailored for unstructured data applications. Additionally, Simpli.fi encompasses a comprehensive suite including DSP, DMP, and SSP functionalities, making it a versatile choice for marketers. As a result, users benefit from a more integrated and streamlined approach to their programmatic marketing efforts.

Our data management platform gives publishers the power to make precise first-party data-driven decisions for real-time, accurate audience targeting and reach. No gut feeling-based actions. We collate, enhance and optimize our customer's first-party data in a privacy-safe and secure way to unlock its full potential.

Delivr serves as a holistic identity resolution platform designed to allow businesses to access and collaborate seamlessly on data from any cloud or platform. This versatile solution caters to numerous use cases, helping organizations gain deeper insights and effectively engage with their audiences driven by zero-party data. As the pioneering identity resolution platform, Delivr enables companies to refine and enhance their go-to-market strategies. Organizations can discover reliable and scalable methods for achieving growth. By leveraging zero-party data alongside closed-loop attribution, businesses can obtain a clearer understanding of their audiences and activate them effectively. Through cutting-edge approaches to data privacy, ethics, and enterprise identity, our platform enhances your operational ecosystem, ensuring that engagement is both precise and confident. Ultimately, Delivr equips companies with the tools they need to thrive in a data-driven landscape.

Introducing the ultimate analytics platform tailored specifically for industries that prioritize data sensitivity. With Piwik PRO, you can monitor user interactions even in the most secure environments while ensuring adherence to privacy standards, whether you opt for an on-premises setup or a cloud solution. It guarantees full compliance with global privacy and security regulations, making it simple to navigate stringent data protection laws. This includes compliance with various regulations from the United States and across Europe, such as GDPR, HIPAA, and more, alongside specific laws from countries like China and Russia. Piwik PRO ensures that you retain complete ownership of your data, as none is transmitted to external servers or third parties, regardless of whether you use the On-Premises or Cloud option. By leveraging the Piwik PRO Analytics Suite, you can merge the data you collect to create precise customer profiles and analyze user behavior with remarkable detail. Integrate first-party data seamlessly from diverse sources such as web analytics, your organization’s CRM, offline data (including CSV files), forms, and beyond. This holistic approach allows for a thorough understanding of your customers’ behavior patterns. Ultimately, Piwik PRO empowers you to make informed decisions backed by comprehensive insights into your audience.

Our focus is on ensuring that data is secure and effortlessly accessible for businesses. The Safe Haven platform enhances customer intelligence, facilitates large-scale engagement, and fosters innovative opportunities for business expansion. Designed for the contemporary enterprise, our platform grants comprehensive control over data access and usage through top-tier software solutions for identity management, activation, and data collaboration. You can harness data access to uncover valuable business insights and boost revenue, all while keeping strict oversight of how data is used. Effectively connect with your target audiences across various channels, platforms, publishers, or networks, while securely converting data between identity realms to enhance outcomes. Safeguard your customer information using cutting-edge privacy-preserving technologies and sophisticated methods that limit data movement, yet still allow for the generation of insights. In doing so, you empower businesses to thrive in a data-driven landscape while upholding the highest standards of data protection.

TransUnion TruEmpower allows your organization to unify, enhance, and manage all identity data from a singular source of truth. By intelligently integrating first-, second-, and third-party data, it combines addressable media signals with consumer characteristics and behaviors. This consolidated identity data repository equips marketers to create more intelligent audience segments, deliver experiences that are more pertinent, and generate insightful metrics that help in continuously optimizing their strategies, executions, and overall performance. Understanding the critical need for data control and ownership, TransUnion TruEmpower offers the IDMP, which grants access to raw, event-level identity data straight into your organization’s data science framework. This identity extract not only offers the capability to merge household and individual identities with additional data sources but also facilitates the exploration of deeper insights and the identification of new opportunities for growth and engagement. In this way, organizations can make informed decisions based on a comprehensive understanding of their audience.

BRIDGE CONNECT is a meticulously curated consumer audience database that relies on verified, opt-in email addresses to provide the most precise, current, and comprehensive profiles of real individuals. By beginning at the "human level," this platform associates each email with a person's name, mailing address, mobile habits, and countless lifestyle and digital indicators, all while adhering to privacy regulations and obtaining permission. Its user-friendly interface allows marketers to create highly specific audience segments and launch campaigns across various channels including email, display, mobile, social media, connected TV/OTT, video, and programmatic audio without the need for intricate integrations. With a vast repository of over 250 million stable, cookie-free profiles that are updated in real time, BRIDGE CONNECT empowers brands to transparently evaluate performance, optimize advertising expenditures, and retain complete control over their data, effectively linking businesses to their next customers with exceptional accuracy and scale. This innovative approach ensures that marketers can reach their desired audiences efficiently and effectively.

Monda serves as the premier platform for data monetization, trusted by countless companies globally to initiate and expand their data ventures. It enables users to develop data products, launch a data storefront, seamlessly connect with data marketplaces, and effectively manage data demand, making monetization straightforward. Monda excels over competing platforms in essential areas that resonate with our clientele. It is the simplest way to establish a data-as-a-service enterprise, requiring no technical expertise for users. With Monda, you have all the tools necessary to kickstart and enhance your data business. Collaborate with global data monetization specialists for expert guidance. The platform encompasses every feature essential for securely marketing and monetizing data, all integrated into a single solution. Transform your website visitors into valuable inbound data leads while effortlessly publishing across top data sales channels. Centralize your demand generation efforts to streamline operations. Keep track of performance metrics, competitive landscape, and industry trends. Quickly and easily craft stunning data products that captivate your audience. Monda truly simplifies the complexities of the data monetization landscape, paving the way for your business's success.

Mediarithmics serves as an innovative Customer Data Platform that empowers large enterprises to transform their growth strategies by redesigning consumer engagement on a large scale. Our platform facilitates real-time marketing personalization, enables audience monetization without cookies, and fosters flexible data collaboration, all through one integrated technological solution. By breaking down data silos across your organization, we allow marketing, monetization, product, and data teams to leverage insights effectively, ultimately enhancing the customer experience. This holistic approach ensures that every aspect of consumer interaction is optimized for maximum impact.

Discovering data, facilitating internal sharing, enabling cross-listing, and driving monetization: Revelate stands out as the sole platform that encompasses all these capabilities! Harness the power of your data and create a personalized data marketplace backed by Revelate’s advanced tools and knowledge. Our team collaborates with you to pinpoint, organize, safeguard, and disseminate your valuable data effectively. Starting the journey towards monetizing your data can be overwhelming, but Revelate equips you with the necessary technology to implement your data monetization strategy confidently. With our support, you can transform your data into a valuable asset that drives growth and innovation.

The Piano platform is made up of four interconnected products. Analytics Piano Analytics serves as a powerful data gathering and analytical suite. While it faces competition from various comprehensive marketing and behavioral analytics solutions, it stands out in environments where compliance is critical, showcasing a range of distinctive features and unique datasets. Activation Piano Activation features Composer, renowned as the most widely used experience rules engine globally, alongside VX, our platform dedicated to subscription commerce. Audience Our real-time customer data management system (CDP/DMP) facilitates advanced segmentation of both known and anonymous users, allowing for the seamless export of customer segments to both Piano's applications and external systems. Amplifier Our collection of audience engagement tools encompasses management for both organic and paid social media campaigns, in addition to newsletters and push notifications. This suite is specifically crafted to promote content that effectively drives traffic towards owned and operated digital properties, ensuring that user engagement remains high. Overall, the integration of these four products enables a comprehensive approach to data and audience management.

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

Salesforce Data 360 is a real-time enterprise data engine designed to transform disconnected data into actionable intelligence. It unifies customer and operational data from multiple systems into a comprehensive business view. Using Zero-Copy architecture, organizations can activate live data directly from their existing warehouses without duplication. The platform supports both structured and unstructured data, including text, images, and streaming events. Identity resolution and data harmonization tools create consistent, reliable customer profiles. Governance features enforce privacy policies and compliance rules automatically. Data 360 enables dynamic audience segmentation and predictive modeling for smarter decision-making. Teams can trigger automated workflows based on real-time data changes. Insights can be shared securely with marketing platforms, analytics tools, and data warehouses. Data 360 empowers enterprises to activate trusted data across every channel and department.

A prominent big data firm harnessing advanced technology for data transformation is designed to assist businesses in achieving impactful data-driven marketing strategies. Vpon provides high-quality data while ensuring robust security through the Wee Global Data Marketplace. The Wee Data Platform serves as an all-encompassing data solution that empowers clients to make informed, data-driven choices and expedite business transformation seamlessly. Utilize Wee to gather first-party data at scale while efficiently managing your digital assets. Engage in data analysis to extract actionable insights that can propel your business forward. Use data strategically to enhance operations by targeting the appropriate audience effectively. Transform your data into meaningful insights that drive results. AppVois positions you at the forefront of the industry by uncovering the latest trends in the mobile app market while allowing you to explore your target audience's preferences in depth. With AppVois, you gain unparalleled visibility into the app marketplace, enabling a thorough understanding of new users’ app choices and behaviors. This comprehensive approach allows businesses to stay one step ahead in a rapidly evolving digital landscape.

TransUnion Digital Business Profile provides a centralized way for businesses to verify, update, and distribute their essential location details across the entire local search ecosystem. Using precise geo-coding and confidence scoring, the platform ensures each business profile is complete, accurate, and ready for discovery across 80+ search sites, apps, and navigation tools. Small businesses get a simple, fast method to publish their information online, while large chains benefit from robust bulk-management capabilities. Agencies and resellers can integrate the service into their offerings to drive measurable value for clients who depend on local visibility. Data licensers gain access to high-accuracy, real-time business data that meets enterprise standards. By eliminating conflicting or outdated information, TransUnion helps brands avoid customer frustration and lost opportunities. The platform is supported by direct, authorized partnerships with leading search platforms, ensuring that changes propagate quickly and reliably. With Digital Business Profile, organizations take control of how they appear everywhere customers are searching.

Drive the expansion of your business and foster brand fidelity with Oracle CX Marketing, which is a comprehensive suite of digital marketing tools within Oracle Cloud CX designed for both B2B and B2C marketers. This solution empowers users to leverage real-time insights and customer signals for crafting tailored experiences. By integrating customer behaviors, transactions, and demographic information across various platforms such as marketing, sales, service, and back-office functions, organizations can design exceptional experiences for every customer. Gather information from a multitude of sources, implement intelligence on a grand scale, and utilize insights to provide personalized interactions at critical moments. This approach allows marketers to blend their intuition and creativity to orchestrate compelling campaigns and unforgettable customer experiences. Focus on high-value clients and individuals, enhance lead generation and its progression, increase customer loyalty and growth, and guarantee consistent and personalized communication across all channels and regions. Ultimately, this strategy not only boosts brand engagement but also positions your business for sustainable success in a competitive landscape.

Census serves as an operational analytics platform that connects your data warehouse with your preferred applications. By ensuring that customer success, sales, and marketing teams share the same information, it keeps customer data consistently updated without needing any engineering assistance. With Census, SQL and dbt models from your data warehouse are effortlessly published without writing any code. You can avoid the hassle of interpreting external APIs and managing custom scripts, allowing you to concentrate on achieving your business objectives. Instead of dealing with "yet another source of truth," leverage the data already available in your warehouse. Census seamlessly integrates with your current infrastructure; simply choose a destination app, map the data, and it's all set. Your data can be more than just quarterly reports; Census enables everyone in your organization to take initiative. With live metrics accessible in every application, you can enhance your business operations, resulting in increased user satisfaction and higher revenue. Moreover, this streamlined approach not only fosters collaboration among teams but also drives innovation by making data-driven decisions simpler and more effective.

Link the relationships between businesses and individuals using the premier B2B Customer Data Platform. Foster genuine Customer Obsession through Leadspace CDP. Access all essential information to gain insights into your customers—precise and in-the-moment, consolidated in one location. With Artificial Intelligence (AI) that converts data into straightforward next-step suggestions, you’ll know exactly who to engage, when, and how. Seamless integrations with Sales, Marketing, and Digital Advertising platforms guarantee cohesive execution across all channels. By utilizing Leadspace CDP, you can concentrate on executing impactful Marketing and Sales strategies rather than getting bogged down in data management. Elevate your business strategy with a comprehensive view that empowers you to make informed decisions.

FirstParty serves as a platform for data monetization, assisting businesses in evaluating, organizing, and utilizing their first-party data resources effectively. Utilizing a validated quantitative approach, it integrates comprehensive technical documentation of existing data alongside a unique 16-point quality assessment and market-opportunity analysis to uncover inherent value and identify relevant use cases. The platform's transformation engine efficiently processes and refines extensive amounts of unstructured transaction data, rapidly converting billions of disorganized records into valuable, structured assets. For application, FirstParty offers modules tailored for both internal use, fostering data-driven decisions and enhancing operational efficiency through insights related to customers, products, and processes, as well as external monetization, which involves anonymizing and packaging data products to broaden market reach and generate additional revenue streams. This dual approach not only optimizes the utilization of data but also opens up new avenues for companies to leverage their existing assets creatively.

Transforming data and analyzing marketing for enterprises enhances trust in marketing investments and boosts returns on ad spend. Poorly organized data can jeopardize marketing decisions, so it's essential to extract, transform, and load your information to execute marketing initiatives with assurance. Utilize anaticsTM to unify and centralize your marketing data effectively. By loading, normalizing, and transforming your data in insightful ways, you can analyze and monitor your metrics to improve marketing performance. Gather, prepare, and scrutinize all your marketing data with ease, eliminating the hassle of manual extraction from various platforms. Experience fully automated data integration from over 400 sources, allowing you to export information to your preferred destinations seamlessly. Securely store your raw data in the cloud for easy access whenever needed, and support your marketing strategies with solid data. Redirect your focus towards actionable growth instead of the tedious process of downloading multiple spreadsheets and CSV files, ensuring that your resources are utilized efficiently for maximum impact. This approach not only streamlines your workflow but also empowers your marketing efforts with timely and accurate data insights.

As trailblazers in outcome-focused media, we strive to align advertisers' digital media spending directly with the business results they prioritize. Our proprietary AI optimization solution, Copilot, facilitates the creation of tailored algorithmic models that detect distinct performance patterns and dynamically adjust investments in real-time, all in line with our clients’ unique objectives. Xaxis continuously innovates and collaborates to enhance campaign effectiveness across diverse channels, including Digital Out of Home (DOOH), audio, e-commerce, shoppable formats, and specialized creative services. Established in 2011, Xaxis is the cutting-edge programmatic division of GroupM, the largest media investment firm globally, offering localized expertise in 48 different markets worldwide. With our commitment to evolving strategies and technologies, we aim to redefine success in the digital advertising landscape.

exaudi Audience Platform provides a straightforward and user-friendly way to access and manage your users' data, aligning with your specific objectives. It allows for the creation of audience segments based on a wide range of attributes. You can track user behavior within these segments over time, modify their makeup, broaden them, and connect them with various external platforms. With exaudi Audience Platform, you can make real-time adjustments to segment compositions and generate detailed reports that can be shared with clients while ensuring complete privacy compliance. This platform is not only ready for immediate implementation but also offers stability and security while remaining highly adaptable to your evolving business needs and market dynamics. Equipped with our expertise and cutting-edge technology, it is also prepared to incorporate AI algorithms for enhanced functionality and insights. Additionally, exaudi Audience Platform empowers you to stay ahead in a fast-paced environment by enabling continuous optimization of your audience strategies.

Regain authority over your digital advertising efforts by implementing programmatic ad campaigns of any size using our comprehensive digital advertising platform. Identify the most effective targeting strategy tailored to your campaign objectives. Experience straightforward campaign setup alongside personalized assistance. Effortlessly oversee and refine numerous advertisers and programmatic ad initiatives, regardless of your specific goals. With our user-friendly and feature-rich software coupled with customer onboarding, you can efficiently plan and implement your campaigns. Initiate precisely-targeted campaigns utilizing custom audiences derived from both first and third-party data. Additionally, you have the ability to focus on specific geographic areas or tailor your approach based on website content and category classifications. Our platform provides innovative tools to deftly merge first and third-party data, resulting in custom audiences composed of your most valuable users, ensuring the best possible results. You can streamline your advertising process and significantly boost your campaign effectiveness with our advanced solutions.

Weborama, a trailblazer in semantic artificial intelligence within the AdTech sector in France and across Europe, is tackling the emerging technological challenges encountered by agencies, publishers, and advertisers in the realm of digital advertising, all while ensuring a respectful interaction with online users. Their Marketing Platform features a proprietary and secure technology that leverages all available cookieless and interconnectivity capabilities within increasingly intricate ecosystems. As a Hybrid DMP/CDP, this platform enhances user qualification, aiming to boost the effectiveness of digital advertising and direct marketing campaigns over the long term, while maintaining the privacy of internet users. By prioritizing user confidentiality, Weborama positions itself as a trusted partner in the evolving landscape of digital marketing.

Expand your audience and traffic while enhancing user experiences to drive revenue through the effective use of first-party data. Unify all audience information with a single sign-on to create impactful, personalized interactions that bring value at every point of contact. By analyzing aggregated user engagement data in a streamlined dashboard, you can gain valuable insights into your users. Leverage our advanced AI engine to boost engagement on your website, transforming casual visitors into loyal members by establishing a first-party identity and fostering a deeper connection with your audience. Seamlessly integrate with your current identity management system or utilize the built-in password-less SSO for efficient access management across paid channels. Begin collecting first-party data thoughtfully, ensuring you obtain explicit consent from consumers prior to data usage. Launch targeted one-to-one campaigns and provide tailored recommendations based on user behaviors and the insights gained from first-party data. By doing so, you not only enhance user satisfaction but also create a more loyal customer base over time.

Take charge of your creative work's AI rights and receive fair compensation for its utilization by AI firms. You maintain authority over whether and how your creations are utilized by AI collaborators. We handle the intricate details of the licensing agreements while you monitor your earnings through an intuitive dashboard. You’ll receive payment whenever your work is licensed, and you can effortlessly choose to participate in licensing arrangements or opt out. It's entirely up to you to determine what you are comfortable with in terms of licensing, while we manage everything else. Gain access to carefully curated, original content and develop projects with the explicit permission of rights holders. Our mission is to protect human creativity and foster its growth in the age of AI. We firmly believe that maximizing technological benefits requires us to continue enjoying the finest human-generated works. We honor and cultivate the distinctive skills and expressions that define our humanity, and we are committed to uniting diverse groups to create a disproportionately positive effect on society. Our focus is on establishing lasting, meaningful relationships rather than chasing quick profits, as we understand the value of community and collaboration. In doing so, we aspire to create a more inclusive and supportive environment for all creators.

At DrivenIQ, we specialize in providing privacy-compliant consumer data and audience technologies that empower marketers to enhance their first-party data assets. Our expertise includes Identity Resolution, Audience Curation, Data Enrichment, Data Modeling, and Consumer Data Analytics. We supply data to some of the globe's leading Brands, Agencies, and DSPs, while assisting Fortune 500 companies and large enterprises in establishing personalized connections with their target customers through impactful marketing efforts.

Permutive's groundbreaking Audience Activation Platform effectively connects publishers and advertisers in a dynamic advertising landscape. It empowers publishers to monetize their audience data while enabling advertisers to target effectively, all within a framework that prioritizes privacy. Our data platform for publishers offers two products designed to help you gather, analyze, and activate your data in real-time. After all, you have the deepest insights into your audience. By utilizing Permutive, you can reach more users, expand your segments, and enhance your inventory. Our first-party insights can potentially boost your data-driven advertising revenue by four times. Exclusively tailored for publishers, Permutive employs edge processing technology, which performs calculations on the device that creates the data instead of relying on the cloud, resulting in a faster, more scalable, and privacy-centric platform. This innovative approach not only improves efficiency but also ensures that user data remains protected.

LayerFive employs innovative AI technology that is currently patent-pending to identify consumer identities across a wide range of enterprise data sources, both online, such as websites and mobile applications, and offline, including CRM systems, loyalty programs, and order management systems, thereby creating a cohesive consumer profile. This foundational platform enhances marketing return on investment by more than double through its omni-channel attribution and consumer journey analytics capabilities, which are integral to the 360 Marketing Analytics product. Furthermore, LayerFive aids businesses in adhering to data privacy laws like GDPR and CCPA by providing consumers with direct access to their profiles for self-managed privacy compliance, resulting in significant cost savings and minimizing the risk of regulatory breaches. The technology utilizes both deterministic and patent-pending probabilistic methods to integrate consumer data from all enterprise sources seamlessly. Additionally, LayerFive's first-party tagging system captures high-quality data from enterprise websites without compromising data integrity due to the decline of third-party cookies, ensuring that businesses can still derive valuable insights from their data assets. Ultimately, this approach not only maximizes marketing effectiveness but also fosters trust with consumers by prioritizing their privacy and data security.

The VMG Dealership Mobile App allows your team to access TransUnion trade and retail vehicle prices (a subscription to TransUnion is necessary). Additionally, it provides the functionality to scan license discs and integrate them into your VMG DMS Stock system seamlessly. Users receive immediate notifications about new stock arrivals, sales, and incoming leads, along with alerts for any modifications to leads and stock, as well as reminders for license renewals and client birthdays. You can browse all available stock for sale and easily share listings with prospective buyers through WhatsApp, SMS, or Email. The app also facilitates quick edits and contact with leads via WhatsApp, SMS, Email, and phone calls, making it user-friendly and efficient. With instant access to your dealership, it supports multiple database stock views for those with several branches or dealerships. Forget about manually entering VIN numbers—just scan license discs, perform TransUnion checks, and integrate everything into your VMG DMS Stock system effortlessly. This comprehensive tool is designed to streamline your dealership operations and enhance your team's productivity.

Thrivify serves as a comprehensive digital platform for customer verification and audience activation, empowering online businesses and ecommerce retailers to convert confirmed visitors into real-time revenue by integrating verified audiences, zero-party data collection, and on-site activation functionalities into one cohesive system. This platform allows businesses to design tailored verification portals that gather verified customer identities and preferences prior to granting access to exclusive offers, gated content, or promotional deals, thereby providing brands with reliable first-party and zero-party data instead of relying on anonymous or cookie-based tracking methods. Through Thrivify’s streamlined process, visitors can quickly confirm their information on the site and instantly receive personalized offers or incentives, which enhances engagement and conversion rates while simultaneously elevating data quality for more effective segmentation and targeting. By utilizing such innovative tools, businesses can not only improve their marketing strategies but also foster stronger relationships with their customers.

Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.

Anonymised is a data platform that operates without the use of IDs, allowing both publishers and advertisers to effectively understand, reach, and measure their audiences on a large scale while ensuring that personal data remains secure. This platform enhances audience targeting capabilities by granting access to previously unreachable demographics, all while upholding privacy standards. Utilizing detailed audience insights and predictive artificial intelligence, Anonymised assists in discovering potential new customers. Moreover, it provides attribution features through cohort-based data to evaluate post-view conversion rates. With the decline of cookies and increasing privacy concerns, Anonymised emerges as a solution that harmonizes high performance with strict compliance. It serves as a bridge connecting publishers looking to optimize their audience monetization and advertisers striving for improved marketing outcomes. The proprietary technology of Anonymised guarantees scalability, precise targeting, and adherence to privacy regulations. By leveraging cross-publisher audience data, publishers can effectively monetize their entire audience base by targeting all users who have given their consent. This innovative approach not only addresses current market challenges but also sets a new standard for privacy-focused data utilization in advertising.

We have established the most extensive DMP data platform for programmatic and analytical initiatives within the Central and Eastern European region, focusing on user profiling through their online and offline activities. Collaborating with major publishers, including general portals, price comparison websites, and mobile applications, we maintain a comprehensive database featuring over 400 segments categorized by data types. These segments are readily available on platforms such as ADFORM, DV360, XANDR, and SMART, and we also develop customized segments tailored for our most discerning clients. Utilizing advanced machine learning algorithms, we generate segments that yield precise outcomes and anticipated reach. With the implementation of JustID Graph, we can craft segments leveraging first-party cookies, enabling us to connect with distinctive consumer groups effectively. Additionally, our innovative approach ensures that we stay ahead in delivering insights and analytics that drive successful marketing strategies.

Jellysmack assists creators in expanding their audiences and optimizing their income across various social media channels. By utilizing licensing agreements and personalized partnerships, we energize social media to monetize valuable video intellectual property while boosting fan engagement. Our top-tier technology, robust first-party data, and extensive multi-platform knowledge allow us to effectively connect with the right audience, ultimately delivering impactful results. This comprehensive approach not only fosters community growth but also establishes a sustainable income stream for creators.

Curated.Media serves as an independent, self-service platform for programmatic media curation, designed to assist advertisers, agencies, and programmatic media buyers in efficiently constructing, managing, and activating tailored Private Marketplace (PMP) deals and inventory packages across various digital advertising channels. This platform provides users with access to a comprehensive library of curated PMPs while also enabling the creation of custom PMPs that integrate publisher first-party data, third-party audience segments, and contextually relevant inventory options like CTV packages or placements focused on performance, all aimed at achieving specific targeting and KPI objectives. By prioritizing control, transparency, and efficiency, it allows buyers to shape their supply, eliminate middlemen, and directly curate the inventory they utilize, thereby minimizing operational challenges and enhancing campaign effectiveness compared to traditional programmatic buys. The platform's features facilitate the layering of audience signals, the selection of inventory based on context or performance metrics, and the optimization of deals using data-driven insights, ultimately empowering users to make informed decisions and maximize their advertising impact. In this way, Curated.Media not only streamlines the media buying process but also fosters a more strategic approach to digital advertising.

Consolidate and activate your data to effectively launch campaigns across various digital advertising platforms. Leverage data for tailored and relevant advertising that captivates and converts target audiences. Enhance your spending efficiency in programmatic advertising across both open web and social media platforms. During your campaign planning, identify new audiences or broaden your target demographic to boost overall campaign effectiveness. Utilize Oracle ID Graph to integrate third-party data from diverse marketing channels and devices, thereby widening your audience reach. Minimize inefficiencies and improve the purchasing experience by excluding recent converters from your campaigns using audience suppression reports. Additionally, delivery reports allow you to track the performance of your campaigns, enabling you to diagnose potential issues and ensure that the intended user profiles are reached accurately. Keeping a close eye on these metrics will ultimately lead to more successful advertising outcomes.

Proximic, a branch of Comscore, specializes in delivering programmatic targeting solutions tailored for advertisers, agencies, and publishers. Focused on the modern advertising environment, Proximic emphasizes privacy-centric targeting methods. Its sophisticated contextual intelligence enables media buyers to effectively connect with their desired audiences without depending on user identifiers, thus improving both the scale and accuracy of targeting efforts. For media sellers, Proximic offers tools for inventory curation that enhance audience monetization and attract a broader range of buyers. The platform is designed for seamless integration with various programmatic platforms, facilitating the activation of audience segments within the user's preferred system. By harnessing Comscore's rich data assets, which include a double opt-in digital panel of more than 2 million individuals, data from 75 million televisions, 100 million connected TV devices, and an extensive range of over 350,000 proprietary topics, Proximic ensures robust targeting capabilities. Additionally, this comprehensive data approach helps advertisers thrive in a competitive landscape.

Advertising serves as the lifeblood of the open internet, providing vital support to content creators, journalists, and the free flow of ideas and information. Our media-buying platform has been designed to cultivate a more engaging and inspiring environment for all participants in this ecosystem. We are dedicated to revolutionizing media in a way that benefits humanity as a whole. Our approach involves aiding brands in delivering a more relevant and insightful advertising experience to consumers, while simultaneously establishing a new benchmark for global outreach, accuracy, and transparency. Discover what sets us apart: we operate from the buy side, which aligns with the interests of everyone involved. We do not direct you toward our own media products, as we have no ownership in any; it truly is that straightforward. With The Trade Desk, you can connect with one billion additional individuals compared to other leading media-buying platforms. Our goal is to ensure that your advertising budget is guided by data-driven insights, promoting transparency across all facets of our operations, including pricing, inventory, measurement, and reporting. By prioritizing these values, we enable a more equitable advertising landscape for all stakeholders involved.

BlueConic stands as the premier customer data platform globally, empowering marketers to extract first-party data from various disconnected systems and ensuring it is readily available for marketing needs at any time. Over 300 brands, including notable names like Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, utilize BlueConic to consolidate their first-party customer data into comprehensive, individual profiles that can be activated throughout their marketing frameworks. Established in 2010, the company is based in Boston and has additional offices across Europe. With direct access to a cohesive customer view, businesses can respond rapidly to their customers, fostering real-time engagement across multiple channels. This platform effectively bridges the gap between data insights and actionable strategies, enabling the delivery of pertinent and timely experiences tailored to all stages of the customer lifecycle. Moreover, companies can generate highly valuable advertising, data, and digital products by leveraging their unique first-party data, enhancing their overall marketing effectiveness.

NBCUniversal One Platform™ offers high-quality content that captivates viewers, shapes cultural trends, and cultivates dedicated fanbases globally. With our compelling and varied narratives, we engage almost 700 million adults each month*, providing our advertising partners the opportunity to link with top-tier content and target their ideal audience across multiple devices. This extensive reach not only enhances brand visibility but also fosters deeper connections with consumers.

We are connecting rights holders with AI developers to ensure that those who own copyrights receive fair compensation for their creative works. This initiative supports AI developers in responsibly sourcing high-quality data while providing a detailed catalog of rights holders and their respective works. By facilitating access to premium data, we empower AI developers to enhance their projects. Rights holders maintain intricate control over which specific works can be utilized for AI training purposes. Additionally, we offer monitoring solutions to identify any unauthorized use of copyrighted content. Our platform enables rights holders to generate revenue by licensing their works for AI training through recurring subscriptions or revenue-sharing agreements. We also assist publishers in preparing their content for AI models by indexing, benchmarking, and assessing data sets to highlight their quality and worth. You can upload your catalog to the marketplace at no cost, ensuring you receive fair compensation for your work. Furthermore, you can easily opt in or out of generative AI applications and receive notifications regarding potential copyright infringements, thereby safeguarding your rights and interests in the evolving digital landscape. This comprehensive approach not only benefits rights holders but also fosters a responsible and ethical AI development ecosystem.

SmartyAds is a full-stack programmatic infrastructure that makes advertising easy for publishers and advertisers. It took 7+ years to create it, but now it has everything you need to make your campaigns a success: DSP and SSP, DMP, White Label Solutions, and DSP and SSP. The platforms streamline the process by allowing you to prioritize who, where, and how to trade with. This will help you achieve your goals quickly.