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Minds
Minds serves as an advanced synthetic market research platform that enables the testing of concepts, messages, brands, products, and strategic hypotheses using customizable AI-driven customer panels. Users can specify target audiences, create structured study plans, and review their designs prior to implementation, allowing for both qualitative and quantitative research methodologies. Additionally, it offers the capability to compare different segments and export gathered evidence for further analysis. The platform also accommodates multilingual research, facilitates reusable audience configurations, provides collaborative workspaces, ensures secure API access, and includes a public Model Context Protocol (MCP) server to streamline agent workflows. Tailored for market researchers, insights teams, product developers, brand strategists, agencies, and entrepreneurs, Minds is especially valuable for those in need of prompt directional insights while ensuring that significant decisions remain open to review and high-stakes findings are substantiated through human research. This comprehensive approach makes it a versatile tool for anyone engaged in the dynamic field of market analysis.
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Audiense
Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale.
What are the problems we trying to help with?
- Traditional consumer research is time-consuming, static and expensive
- We make it possible to get social data to become a part of the strategy
- Personalisation and brand strategy are now very tactical at the expense of performance marketing
What makes Audiense unique
Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.
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