Alternatives to Attribution

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

With TrafficGuard, you can put an end to the worry of polluted traffic disrupting your campaign success. Our advanced ML/AI-powered technology identifies and blocks both simple and complex fraudulent traffic in real time, ensuring your ad spend targets genuine, high-quality clicks and conversions. This leads to better campaign outcomes and an enhanced return on ad spend (ROAS). This robust solution safeguards every dollar of your advertising budget, allowing you to concentrate on reaching your marketing objectives without stress. Let TrafficGuard handle ad fraud protection, so you can confidently manage your: Google Search (PPC) campaigns Mobile user acquisition campaigns Affiliate spending Social media advertising In addition to our technology, we provide expert campaign management and exceptional customer support, making us a reliable partner for all your ad fraud protection needs.

Don't let fraud erode your bottom line, damage your reputation, or stall your growth. FraudNet's AI-driven platform empowers enterprises to stay ahead of threats, streamline compliance, and manage risk at scale—all in real-time. While fraudsters evolve tactics, our platform detects tomorrow's threats, delivering risk assessments through insights from billions of analyzed transactions. Imagine transforming your fraud prevention with a single, robust platform: comprehensive screening for smoother onboarding and reduced risk exposure, continuous monitoring to proactively identify and block new threats, and precision fraud detection across channels and payment types with real-time, AI-powered risk scoring. Our proprietary machine learning models continuously learn and improve, identifying patterns invisible to traditional systems. Paired with our Data Hub of dozens of third-party data integrations, you'll gain unprecedented fraud and risk protection while slashing false positives and eliminating operational inefficiencies. The impact is undeniable. Leading payment companies, financial institutions, innovative fintechs, and commerce brands trust our AI-powered solutions worldwide, and they're seeing dramatic results: 80% reduction in fraud losses and 97% fewer false positives. With our flexible no-code/low-code architecture, you can scale effortlessly as you grow. Why settle for outdated fraud and risk management systems when you could be building resilience for future opportunities? See the Fraud.Net difference for yourself. Request your personalized demo today and discover how we can help you strengthen your business against threats while empowering growth.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

JustControl.it allows businesses to manage their advertising spending, evaluate campaign performance across multiple channels, and receive up-to-date reports about virtually every performance metric.

Funnel is an automated marketing reporting and data collection software for data-driven marketers. Funnel allows users to automatically collect all their advertising data from different sources and match it with conversion data. This allows them to more accurately analyze their online marketing spends and report ROI. Funnel integrates with over 300 advertising and marketing platforms.

We empower courageous marketers with the technology, insight, and confidence they need in order to improve customer relationships and boost marketing performance. LeadsRx SaaS-based marketing software attribution software captures touchpoints across all channels and captures conversions throughout each funnel. It provides impartial results that are unrivaled in the market. LeadsRx can help you determine which advertising programs are performing well and which ones are wasting your ad-spend. LeadsRx calculates the Return on Ad Spend (ROAS) and provides instant insights to help marketers optimize their budgets across channels. The product also tracks customer journey maps, which show consumer behavior and how marketing programs impact buyer decisions.

Higher rankings. High quality traffic. Measurable results. From creating custom reports to helping you target the right keywords, to creating them. Moz Pro removes SEO complexity. What are people searching for when they search for your products/services. You can create high-quality content by knowing which keywords are being used, and what questions they are asking. Target keywords strategically with precise keyword volume and difficulty metrics. You can save keyword lists that you can track, and then update them as needed.

Heap serves as an all-encompassing digital analytics platform that equips companies with a thorough comprehension of their customers' experiences. By seamlessly tracking every user interaction on both web and mobile interfaces, Heap delivers practical insights aimed at enhancing conversion rates, customer retention, and overall user satisfaction. Utilizing sophisticated data science techniques, the platform pinpoints areas of friction and potential growth, empowering businesses to swiftly make informed, data-driven choices. Featuring robust functionalities such as session replays, heatmaps, and AI-enhanced insights, Heap allows organizations to analyze and refine user behavior throughout each interaction. This holistic approach ensures that businesses can continuously adapt and evolve their strategies to meet customer needs effectively.

Attribution based on individual users and the assessment of campaigns for both web and mobile platforms is essential. Gain comprehensive insights into your campaigns across various channels, devices, and platforms through tools designed for cohesive measurement, campaign analysis, and precise attribution. With a customizable dashboard, you can effectively showcase a wide range of holistic measurement metrics. Airbridge’s robust measurement features enable an in-depth evaluation of your marketing campaigns, utilizing diverse metrics such as engagement rates, uninstall counts, retention figures, impressions, costs, and revenue generation. Accurately measure and attribute conversions to their corresponding media, devices, and platforms. Our last-click and statistical multi-touch models facilitate the tracking of intricate non-linear customer journeys, allowing for a detailed understanding of the impact each campaign, channel, platform, and search keyword has on customer conversions. Furthermore, you can customize detection parameters paired with validation rules to ensure authentic measurement. With Airbridge, you can effectively eliminate unnecessary expenditures due to ad fraud while maximizing your marketing ROI. Ultimately, this comprehensive approach not only enhances campaign effectiveness but also drives better decision-making for future marketing strategies.

Clixtell is a software-as-a-service company that provides advanced solutions for businesses and digital marketing agencies. * Click Fraud Detection Software, Prevention & Protection Software * Call Tracking & Analytics Software * Website Video Recorder Clixtell's innovative tools for online advertising in digital era have earned it a global reputation as a company that is constantly growing and improving. It strives to provide a safe and transparent advertising experience for all businesses. Clixtell assists businesses in optimizing and protecting PPC campaigns, tracking calls, increasing sales & profit, and improving customer retention. We offer custom-made solutions for both digital marketing agencies and small businesses around the world. Flexible and cost-effective plans that are flexible and affordable can be tailored to each customer's specific needs and expertise.

Leadtosale offers a tracking solution to lead generation dependent businesses. - You are looking for a way of tracking customers' on-site activities in the tools they use such as Google Analytics, Facebook Ads, and HubSpot. - They want to expand their tracking to include phone leads, attributed back web sessions. - Close the loop with CRM integrations that send revenue data back into their online marketing tools, when leads convert to sales. Leadtosale will take your conversion tracking to the next stage.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Incorporate your marketing strategies to understand customer behavior, enhance return on investment, and assess how marketing impacts the sales pipeline and overall revenue. With seamless integrations into your marketing technology stack, you can expect an onboarding process that takes just one week. Additionally, a versatile attribution engine allows for the precise distribution of conversion credit among pertinent touchpoints. The user experience is designed to be consumer-friendly for analysis, enabling the definition of Custom Events and Dimensions. A collection of specially designed templates is available, reflecting the best practices of successful teams worldwide. Track customer journeys from initial contact to final sale, providing a comprehensive overview of marketing effectiveness. An advanced AI Engine performs ongoing analysis of crucial metrics, surfacing insights and actionable recommendations. Ultimately, this system offers a complete perspective on the entire Marketing Funnel without any external dependencies, ensuring that all aspects of marketing performance are accounted for effectively.

Apptrove enables mobile marketers to master every phase of the user experience. As your comprehensive mobile measurement ally, we deliver essential data and insights to enhance user acquisition and engagement strategies. Harness the potential of deep linking to effortlessly guide users to your app, while utilizing tailored fraud prevention measures to make sure your marketing spend targets genuine users. Elevate your approach beyond standard attribution through our SKAN analytics, allowing you to achieve a detailed comprehension of your audience with sophisticated segmentation options. By partnering with Apptrove, you will acquire the expertise needed to make informed, data-driven choices, optimize campaign ROI, and drive sustainable success for your app. Our innovative tools are designed to adapt to the evolving landscape of mobile marketing, ensuring you stay ahead of the competition.

Introducing a comprehensive platform for install attribution, app analytics, and marketing, completely free and without limits. Say goodbye to the hassle of managing multiple trackers, analytics tools, notification services, and crash reporting systems. With everything consolidated into one interface, you can easily analyze your app's performance metrics and take immediate action to enhance your business outcomes, all without the chaos of piecemeal data collection. AppMetrica empowers you to extract your app's raw data through its API for any desired timeframe, allowing you to manipulate it according to your needs. Whether you want to integrate it within your CRM, business intelligence system, or a personalized analytics framework, or share the information with your advertising partners for retargeting, AppMetrica has you covered. This platform effortlessly gathers all data generated by your application, ensuring there are no restrictions on data volume or retention periods. Your information remains secure and private; we never share or sell your data to outside entities. Additionally, your app's metrics are gathered and transformed into insightful reports instantly. Learn more about the innovative technology that powers AppMetrica and seamlessly incorporate the AppMetrica SDK into your app for a truly integrated experience. Embrace the future of app analytics and marketing with a solution designed to simplify your data management.

Keen is shaping the future of marketing mix by providing a comprehensive system that integrates both historical analysis and forward-looking, prescriptive planning, ensuring that marketers can continually refine their spending decisions across various channels while linking them to financial outcomes. This enables businesses to quickly adopt data-driven strategies and incorporate new information on the fly. With Keen’s marketing elasticity engine, users can explore all available channels, including those previously untested, allowing for informed scenario planning that aligns with both financial objectives and risk management. When considering marketing metrics, one often thinks of marketing mix models or multi-touch attribution methods to assess past effectiveness. However, the challenge lies in identifying the best opportunities for future initiatives, particularly in uncharted channels or during times of significant uncertainty, such as during a pandemic. Keen’s SaaS platform empowers users to forecast future performance accurately across all channels, enabling them to make wiser, growth-oriented decisions. This innovative approach not only enhances strategic planning but also helps marketers navigate the complexities of an ever-evolving market landscape.

DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.

Branch is the solution for digital brands looking to expand their reach and enhance business growth through enterprise-level features aimed at maximizing user engagement from start to finish. With comprehensive tools for measuring marketing effectiveness across various devices, channels, and platforms, Branch stands out as the leading mobile measurement and deep linking platform relied upon by top-ranking applications to boost both efficiency and revenue. Those who utilize Branch experience superior performance across channels, including web, email, ads, and apps. By managing the intricate details of linking, Branch ensures that your connections function flawlessly across every platform and medium. Our advanced link matching technology guarantees that users arrive precisely at their intended destination, enhancing the overall user journey. Whether through deep-linked re-engagement advertisements or web and email campaigns that maintain continuity after users temporarily stop to install your app, Branch is dedicated to providing smooth experiences that elevate performance across all your marketing channels. This commitment to seamless integration ultimately drives better results for your brand.

Demonstrate and enhance your impact with unparalleled insight into marketing performance. Understanding what succeeds and what falls short is a fundamental question that every marketer must address. This necessity highlights the importance of revenue attribution for every B2B marketing team. Adobe Marketo Measure goes beyond simply tracking clicks and leads, offering marketers extraordinary clarity on their actual influence on revenue. By attributing every interaction throughout the customer journey—whether digital or offline, paid or organic, marketing or sales—it enables precise identification of which channels and campaigns yield the highest revenue and return on investment. Managing fragmented data can be a source of frustration, but Adobe Marketo Measure streamlines this process by automatically integrating and consolidating your data, allowing you to focus more on leveraging insights rather than getting bogged down in monotonous tasks. You can obtain accurate information without the hassle of flawed spreadsheets and duplicated conversion counts. Additionally, it’s important to recognize that a single attribution model may not suit every scenario. With flexible options, marketers can tailor their approach to fit their unique needs.

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

ROIVENUE™, a marketing intelligence suite, is designed to maximize ROI through data driven attribution and integration. All your CRM, advertising, and web analytics data is in one place. Multi-touch attribution is a powerful tool to maximize your advertising spend.

The organizations poised for success in the future are those that prioritize asking insightful questions in the present. Northbeam provides clarity on the origins of your revenue, enabling you to optimize your return on investment like never before. With its snapshot feature, you gain access to crucial information that allows for swift decision-making and effective sharing of high-level insights with your team. Focus on fostering collaboration and innovation, leaving behind the clutter of mundane tasks. Northbeam empowers you to create and modify reports instantly, facilitating the discovery and dissemination of fresh insights. Stay informed with personalized alerts that notify you immediately if an ad set exceeds its budget, regardless of your current activities. Understanding the exact sources of your customers is essential for building your business effectively. Our advanced machine learning capabilities extend beyond mere click tracking, providing a deeper understanding of customer origins. You will benefit from cleaner and more comprehensive data, leading to better decision-making. This holistic approach ensures that businesses not only thrive but also adapt to ever-changing market dynamics.

MyTracker serves as an all-encompassing analytics and attribution platform tailored for mobile applications and websites. This tool empowers companies to glean valuable audience insights, evaluate advertising effectiveness, and reliably predict revenue streams. Its notable features encompass attribution for both mobile apps and websites, targeted audience engagement, and optimization of advertising campaigns, alongside providing detailed insights into user demographics, interests, and behaviors. Additionally, it offers revenue analytics across diverse traffic sources with long-term lifetime value predictions extending up to two years, as well as an anti-fraud mechanism to actively identify and mitigate ad fraud risks. Users benefit from the capability to export and store unlimited raw data, seamless integration through pre-built plugins for well-known platforms like WordPress and Joomla, and exceptional support available through various channels. With SDK support for platforms including iOS, Android, Unity Ads, and Flutter, along with compatibility with alternative app stores, MyTracker efficiently integrates with multiple advertising sources for enhanced tracking capabilities. This tool stands out as a vital resource for businesses seeking to optimize their digital marketing strategies effectively.

Tenjin serves as a mobile measurement partner (MMP) and a data analytics platform tailored specifically for mobile application developers, especially within the gaming sector. It provides an economical and intuitive solution for monitoring user acquisition, in-app activities, and advertising revenue across diverse marketing channels. By integrating data from numerous ad networks, stores, and platforms into a cohesive dashboard, Tenjin enables developers to scrutinize user interactions and evaluate the success of their campaigns. Its reputation for a lightweight SDK and competitive pricing makes it a favored option among small to medium-sized game studios and independent creators. Additionally, Tenjin's robust data infrastructure offers customizable reporting features and detailed cohort analysis, equipping businesses with the insights needed to enhance ROI and boost user engagement. As a result, Tenjin not only streamlines data management but also empowers developers to foster growth and optimize their strategies effectively.

Transform your website into a powerful sales machine! Capture valuable user interactions and enhance your sales funnel to boost conversions and revenue without any coding required. Effortlessly connect your analytics and advertising accounts with just a click, allowing them to seamlessly exchange and utilize data. Monitor and communicate customer behaviors between your website and marketing platforms without any coding hassle! Leverage tracking information to refine your marketing strategies and improve your website’s performance in generating sales. With our user-friendly point-and-click tool, you can choose which elements to monitor on your website without the need for continuous code management. After a one-time setup, you can easily duplicate tracking across various platforms such as Google, Facebook, and Twitter, ensuring all channels use the same data for effective campaign optimization and reporting. Create funnel visualizations to quickly spot issues and understand what influences customers at each stage of their journey. Gain insights into both your organic and paid traffic sources, along with the performance of your campaigns on all platforms, giving you a comprehensive view of your marketing effectiveness. By utilizing these features, you will be well-equipped to maximize your sales potential.

NestAds is a powerful attribution and ad management software, designed exclusively for Shopify merchants. NestAds streamlines data from different ad channels to one dashboard. This eliminates manual work and allows for effortless tracking of important ad metrics. The server-side tracking pixels based on the first-party purchase data of customers are unique features that overcome iOS 14 limitations and cookieless browser challenges. NestAds uses a multi-touch model of attribution to pinpoint ads and touchpoints that drive sales. It offers flexible attribution windows ranging from 1 to 90-days. This data-driven strategy optimizes your ad spend while reducing waste and maximising your ROAS. NestAds dashboard displays customer journey data as a timeline, which allows you to understand your customer engagement at all touchpoints. It also includes a detailed cohort analysis that provides insights into revenue generation, customer acquisition costs, and more.

Odyssey serves as a multi-touch attribution tool that seamlessly connects with your Google Analytics, offering valuable insights into the actual effectiveness of your marketing channels. By leveraging the actionable insights provided by Odyssey, you can enhance your online marketing performance significantly. The tool meticulously analyzes each traffic source, delivering tailored ad spend recommendations for every advertisement. By comparing these suggestions with your current expenditures, you can uncover potential opportunities and identify any bottlenecks in your strategy. To begin utilizing Odyssey, all you require is access to Google Analytics. It effectively utilizes your raw click data from Google Analytics, enabling you to gain practical insights. Integration with all your marketing channels is straightforward, allowing you to assess the incremental value contributed by each channel at every level. Recognizing that customers interact with multiple devices, our attribution model is specifically optimized for this reality. By utilizing all available data, Odyssey constructs a comprehensive view of the full customer journey, incorporating cross-device attribution. Consequently, you receive a holistic perspective of the customer journey, all presented in a single, cohesive view, empowering you to make informed marketing decisions.

Oribi serves as a comprehensive Marketing Analytics platform designed to assist businesses, regardless of size, in making informed, data-driven choices through its state-of-the-art technology and exceptional optimization support. By pinpointing critical areas of focus, Oribi transforms your data into actionable strategies, allowing you to obtain insights that propel your business forward. Stay informed about market trends and stay ahead of changes without complication. The platform’s innovative Magic Events feature effortlessly monitors all user interactions on your website—be it clicks, form completions, page views, or purchases—thereby freeing you from reliance on developers. As a result, your team can act swiftly and autonomously to enhance business performance and drive significant results.

Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend. Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth. Our core features: Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time. Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions. Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights. Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements. Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle. Learn more at lifesight.io

The Trackier Performance Marketing Platform (formerly known as vNative), allows you to automate, measure, optimize, and optimize all your marketing campaigns, publishers, advertisers, creatives, and conversions from one place.

We collaborate with numerous SaaS companies, which gives us insight into how data often becomes scattered across various platforms. HockeyStack stands out as the sole solution that enables you to gather and unify all your data seamlessly in one location. Discover the processes behind closed deals, monitor user interactions on your website, and analyze product utilization effectively. Utilize our advanced filters to pinpoint the specific accounts or visitors you need to track. By hovering over the chart, you can view the counts corresponding to each moment in time, providing a clear visual representation of your data. When your selected date range is just one day, the data points reflect hourly intervals, while ranges spanning from one day to a month will show daily data points, and anything over a month will display monthly data points. Additionally, the sources table categorizes sessions based on referrers, UTM campaigns, and referrals, ensuring comprehensive tracking. Moreover, all ads are automatically monitored through UTM parameters, facilitating easy access to performance metrics in this table. This level of detail empowers you to make informed decisions based on real-time insights.

Every day, key data is crucial for making important decisions. You can see the big picture, such as trends in ROI over time. But you don't want to miss the details. We help you make confident business decisions that will propel your company forward. You can track the data that is important for decision making. This information is translated from marketing talk to business speak. You can see the impact of your decisions live. Aphrodite is self-service and GDPR compliant. It runs on SOC 2 compliant server. We don't keep any data and you can unlink any accounts at any moment. Manual reporting is becoming obsolete, according to us. It's easy to get all the insights you need with our patent-pending technology. Keep your eyes on the data that is important. Cross-reference Facebook account data with Google to see ad spending, ad-generated revenues, and organic income. Get instant clarity about your financials.

Weberlo, a marketing attribution software, excels in providing real-time, cookieless tracking, crucial for precise marketing analysis and adherence to privacy norms. Its key focus is on maximizing Return On Ad Spend (ROAS) through in-depth ad tracking capabilities. The software offers comprehensive insights into organic traffic sources and the complete customer journey. It is designed for seamless integration with various platforms, enhancing the ease of analytics and setup processes. Weberlo's real-time ad budget optimization and precise audience targeting are standout features, alongside its ability to track the lifetime value of customers and its deep integration with payment systems for accurate financial reporting. The software notably enhances ad performance by feeding high-quality data back to ad platforms, thereby facilitating more effective optimization and cost reduction.

Assess the effectiveness of continuous optimization strategies by aligning your multichannel marketing initiatives with essential business objectives and evaluating their impact. Enhance campaigns to achieve maximum success by utilizing comprehensive reporting tools that monitor overall usage, user behavior, demographics, vital metrics, and specific asset tracking. Create engaging content tailored to distinct audience segments and profiles based on factors such as interests, historical data, geographical location, and referral sources. Our user-friendly reports offer profound insights and visibility into user engagement across your digital platforms, enabling you to manage risks while facilitating optimization. Monitor visits, journey trajectories, downloads, conversions, and keywords to obtain a consolidated view of critical analytics and performance indicators. This process aids in understanding your visitors, their origins, and the effectiveness of your strategies for targeting buyer personas, ultimately leading to improved marketing outcomes. By continuously refining these efforts, you can ensure that your marketing tactics remain aligned with the evolving needs of your audience.

Smaato provides an innovative Digital Ad Tech Platform, which includes a complimentary ad server and monetization solution. We bridge the gap between high-quality publishers and esteemed marketers, allowing them to effectively reach audiences globally and across various devices. The days of relying on Big Tech's walled gardens are over; our tools empower you to take charge of your advertising strategy, enhancing transparency for both publishers and marketers alike. Our success hinges on your success, and we deliver a robust, no-cost server that offers enhanced control and expanded reach. Publishers who transition to Smaato’s ad server typically experience an approximately 30% increase in revenue. We have transformed the mobile advertising technology landscape and continue to innovate beyond that. While mobile remains at the core of our offerings, we take pride in implementing a truly omnichannel strategy that accommodates all devices. At Smaato, we utilize advanced automated systems combined with human expertise to ensure our platform is both safe and secure. Discover how our forward-thinking platform is making significant waves in the industry, and find out more about our digital ad tech solutions. Join us in shaping the future of advertising technology.

Real-time management of performance marketing. CAKE's powerful performance-marketing software will give clarity to your marketing campaigns, and empower you to make smart marketing decisions. For improved profit margins, you can manage and measure the performance of your partners with precision. Maximize profitability by collecting, validating and distributing leads in real time. Multitouch attribution allows you to measure channel performance and optimize ROAS. CAKE's Affiliate Marketing Solutions provides the tools to efficiently manage and analyze your partner marketing program, maximize performance for maximum profitability, and attract valuable partners. CAKE's Lead Generation Solution captures and validates leads in real time and measures closed-loop performance for optimal acquisition efforts.

Address your most pressing marketing inquiries, such as the timeline for achieving financial returns, decisions on whether to buy, sell, or maintain current marketing investments, brand messaging and creative strategies, and anticipated returns on future marketing expenditures. The MRC accreditation ensures top-tier standards for advertising measurement in both desktop and mobile web environments, with audits conducted by one of the leading four accounting firms. C3 Metrics enhances the effectiveness of marketing strategies through its Attribution Data Cloud, as well as its enterprise-level solutions for Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Unified Marketing Measurement (UMM), which revitalize outdated reporting into actionable, real-time insights across various platforms. Companies employing C3 Metrics typically experience over a 15% increase in advertising return on investment and a remarkable sixfold return on their attribution investments. By leveraging these tools, businesses are empowered to make informed decisions that significantly boost their marketing outcomes.

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction's solutions include Apple Search Ads campaign management, intelligence for ads, ad creatives, paid keywords and ASO, market insights, custom solutions and consultation. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization.

Only Adobe provides the ability to seamlessly integrate, modify, and scrutinize data from every stage of the customer journey. In addition, you gain access to versatile reporting, predictive intelligence, and a host of other features. With our award-winning tools, you can transform extensive streams of web data into actionable insights for everyone involved. We embrace data from all channels, consolidating it in one location to deliver immediate insights based on comprehensive 360-degree views of your customers. This ultimately leads to improved decision-making processes. Our robust attribution capabilities allow you to uncover the factors behind each conversion and allocate resources effectively. We simplify complex tasks, utilizing AI and machine learning to reveal hidden opportunities and provide answers at the touch of a button. Traditional metrics like tracking visits and counting page views are no longer sufficient. To fully harness the potential of the web, it’s essential to analyze customer journeys, sources of traffic, content performance, and video engagement. Understanding merely who visits your site isn’t enough; it’s equally important to grasp the reasons behind their visits. This knowledge enables you to determine the most effective page or product to present to them, ensuring an optimal user experience.

WebCEO, a suite of SEO software tools, automates business marketing to dominate the niche. WebCEO's interface is intuitive and allows users to quickly access information about different campaigns and efforts. WebCEO integrates 24 online SEO Tools that every SEO user needs to perform website audits and analysis as well as keyword research, domain analysis, safe link building and other tasks. WebCEO also offers White-Label SEO tools, which allow users to restrict or grant full access only to their clients or colleagues.

You can get real-time visibility to your data and automatically determine the business impact of every marketing activity. This will allow you to optimize your budget allocation for the most effective channels. Centralize your data Connect your CRM to marketing automation All the other tools you use in your marketing stack. Combine your performance and cost data into one, centralized view. Real-time visibility to your marketing Plans, investments, performance, and goals.

Stop fraud, spam and account takeovers by using 99.5% accurate browser fingerprinting. You can quickly access suspicious visitor activity and geolocation. Integrate our API into your signup or server-side business rules. Instant notifications sent securely to your backend systems. This is ideal for building scalable, asynchronous processes. Any web application can be protected against account takeover. Protect your customers' accounts by accurately identifying threats and preventing them from causing damage. Users who re-use passwords across multiple services run the risk of having their accounts hacked by fraudsters who bought or hacked them from another source. These fraudsters can be caught by associating multiple login attempts with bot networks. Social engineering is still a reliable method for fraudsters accessing accounts. To prevent phishing accounts from being accessed easily, require new visitors to provide additional authentication.

Mediarithmics serves as an innovative Customer Data Platform that empowers large enterprises to transform their growth strategies by redesigning consumer engagement on a large scale. Our platform facilitates real-time marketing personalization, enables audience monetization without cookies, and fosters flexible data collaboration, all through one integrated technological solution. By breaking down data silos across your organization, we allow marketing, monetization, product, and data teams to leverage insights effectively, ultimately enhancing the customer experience. This holistic approach ensures that every aspect of consumer interaction is optimized for maximum impact.