Amazon Marketing Cloud Description

Amazon Marketing Cloud (AMC) serves as a secure and privacy-compliant clean room solution that empowers advertisers to conduct analyses and build audiences using pseudonymized data, which includes insights from Amazon Ads and other sources. By integrating diverse signals from various Amazon platforms, advertisers, and selected external partners, AMC allows for versatile inquiries within a secure privacy framework. This enables advertisers to leverage tailored insights and audience segments derived from AMC to refine their campaign strategies, enhance direct marketing efforts, and shape key business choices. Additionally, users can generate custom audience lists based on interaction logs, conversion events, and segmentation data. The audiences crafted within AMC can be seamlessly activated through Amazon DSP, providing a streamlined approach to targeting. Furthermore, AMC offers a comprehensive view of customer shopping journeys across Amazon’s media and channels, effectively measuring the advertising impact both within and beyond the Amazon ecosystem. Ultimately, this tool not only enhances advertising strategies but also fosters a deeper understanding of consumer behavior and preferences.

Integrations

API:
Yes, Amazon Marketing Cloud has an API

Reviews

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Company Details

Company:
Amazon
Year Founded:
1994
Headquarters:
United States
Website:
advertising.amazon.com/solutions/products/amazon-marketing-cloud

Media

Amazon Marketing Cloud Screenshot 1
Recommended Products
Get Avast Free Antivirus with 24/7 AI-powered online scam detection Icon
Get Avast Free Antivirus with 24/7 AI-powered online scam detection

Get protection for today’s online threats. Free.

Award-winning antivirus protection, as well as protection against online scams, dangerous Wi-Fi connections, hacked accounts, and ransomware. It includes Avast Assistant, your built-in AI partner, which gives you help with suspicious online messages, offers, and more.
Free Download

Product Details

Platforms
Web-Based
Types of Training
Training Docs
Webinars
In Person
Training Videos
Customer Support
Business Hours
Live Rep (24/7)
Online Support

Amazon Marketing Cloud Features and Options

Amazon Marketing Cloud User Reviews

Write a Review
  • Previous
  • Next