Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.
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MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.
In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real-time.
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XPLN Suite
The software suite XPLN is one of the leading solutions for collecting current market data, e-commerce price optimization and comprehensive services in the field of Digital Shelf Analytics. A strong focus on technology, innovation and proximity to the customer enable us to deliver higher quality data to our customers and help them grow their business through valuable insights and confident decisions about offers and positioning. Many well-known retailers and brands trust in us.
XPLN allows enterprises to import product or pricing data and automatically collect market prices from multiple online sources. Administrators can use the dashboard to track online ratings, stock levels, prices, marketplace ranking, and other metrics on a centralized platform. It also lets the clients define product repricing strategies based on configured rules, utilize the price monitoring engine to determine required changes, and manually or automatically adjust prices in the database.
XPLN further enables organizations to analyze competitors' product ranges or catalogs for available colors, sizes, variants, or prices. Brand manufacturers can detect unauthorized sellers and determine differences between RRP and selling prices.
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Competera
Competera elevates retailers’ profitability and fosters customer loyalty by utilizing AI to establish optimal, customer-centric pricing in real time. Our integrated platform combines both Competitive Data and the Pricing Platform to meet all your pricing needs seamlessly.
• Competitive Data supplies high-quality, real-time market intelligence with a 98% Service Level Agreement (SLA), granting a full 360-degree view of the market. This enables retailers to detect market trends and fine-tune their pricing strategies confidently.
• Pricing Platform employs Contextual AI alongside more than 20 demand drivers to offer real-time pricing optimization across your entire product range and sales channels. This allows retailers to make data-driven decisions with 95% accuracy, boost basket values, and realize up to a 6% increase in gross margin.
Our platform significantly decreases the workload of pricing teams by up to 70%, allowing your team to focus more on strategic initiatives that drive growth. The investment for our solution is tailored based on the number of SKUs under management, the scope of deployment, and the specific product setup to fit your unique business needs.
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