Alternatives to Akamai Media Analytics

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI.

Domo puts data to work for everyone so they can multiply their impact on the business. Underpinned by a secure data foundation, our cloud-native data experience platform makes data visible and actionable with user-friendly dashboards and apps. Domo helps companies optimize critical business processes at scale and in record time to spark bold curiosity that powers exponential business results.

SemanticForce stands as a comprehensive platform for media and e-commerce intelligence and engagement, harnessing the transformative power of deep listening to generate beneficial outcomes. Unlike traditional media listening tools that offer a narrow scope of data, SemanticForce's all-encompassing media intelligence solution allows you to gain extensive insights and visibility across your data landscape, no matter where it originates. Our robust listening ecosystem spans a wide array of sources, including online news, forums, influencers, domains, advertisements, and pricing strategies, delivering an unparalleled level of intelligence and safeguarding for your brand. With the ability to analyze and categorize millions of dialogues from news outlets and social media, you can easily identify emerging trends and connect with topics that matter to your target audience. Moreover, you will be empowered to promptly uncover both positive and negative sentiments regarding your brand within social media channels. By receiving real-time alerts, you can swiftly address any unfavorable discussions, ensuring that your brand maintains a positive presence and promptly responds to consumer concerns. This proactive approach not only enhances reputation management but also fosters deeper engagement with your audience.

Familiarize yourself with your clientele for a more profound insight into their behaviors. Google Analytics equips you with essential, cost-free resources to evaluate your business data seamlessly in a single platform. The newest version, Google Analytics 4 (GA4), enhances the previous analytics system by offering a more in-depth and holistic view of user interactions on both websites and applications. Emphasizing user privacy, GA4 utilizes event-driven tracking rather than traditional session-based methods, facilitating a more versatile and nuanced approach to data gathering. It introduces sophisticated capabilities such as tracking across different platforms, insights powered by machine learning, and predictive analytics to aid businesses in comprehending customer pathways and making informed decisions based on data. Additionally, with its improved compatibility with Google Ads and the ability to customize reports, GA4 empowers companies to refine their marketing strategies while remaining compliant with changing privacy standards, ultimately leading to more effective customer engagement. As businesses continue to adapt to the digital landscape, leveraging these tools will be crucial for sustained success.

Tech operations teams are equipped to oversee and troubleshoot the delivery of streaming content and advertisements, ensuring a high-quality viewing experience akin to traditional television. By engaging viewers and expanding the audience, revenue streams can be significantly increased. Marketers and content creators are empowered to cultivate their audiences through an ideal blend of social media, advertising, and compelling content. With access to data from 3.3 billion applications, the platform processes an astonishing 1.8 trillion data events daily across 180 nations. The data is cross-screen and viewer-centric, meticulously organized for every moment of every stream. This framework is specifically designed to inform decisions that optimize engagement, boost revenue, and enhance ROI. Providing real-time, cross-screen insights can give businesses a distinctive edge in a competitive landscape. Rather than relying on intuition, users can gain concrete knowledge. Conviva’s platform offers the most comprehensive and precise streaming video data set available worldwide. With the ability to leverage over 150 billion streams annually, organizations can align their operational, marketing, and strategic initiatives more effectively, ensuring that every decision is data-driven and impactful. Ultimately, this approach fosters a deeper understanding of viewer behavior, leading to improved content delivery and audience satisfaction.

NPAW stands out as the premier provider of comprehensive video intelligence solutions tailored specifically for streaming platforms. The year 2021 witnessed significant evolution and vigorous competition within the video streaming sector, leading to both consolidation and transformative changes. This report delves into the key trends shaping the video landscape and evaluates their effects on user engagement and the quality of streaming experiences. By gaining insights into your audience's content preferences, you can curate more appealing and relevant offerings that resonate with viewers. Moreover, by grasping your users' content interests, you can design more effective marketing strategies. It’s crucial to identify the optimal timing and channels for promoting new releases. Additionally, fostering equitable and transparent business models with content partners can be achieved through analytics-driven payment structures based on consumption metrics. Ultimately, embracing these strategies can significantly enhance both viewer satisfaction and business performance in the competitive streaming arena.

Smartocto is an intelligent editorial analytics system that provides actionable data to the newsroom. Our mission is to optimize storytellers' output, making it more relevant, profitable, and impactful. We empower storytellers with crystal clear modular big screens and insightful historical reports, real time A/B headers and lead-in testing, and actionable notifications. This gives them the ability to turn data into action and optimize for online success. Our approach to data is different because we are journalists. We don't just show pageviews. We also show metrics on engagement, loyalty, and impact to help connect online publishers with their audience. We continue to create innovative features every day, sometimes with clients. Check out our website to find out if smartocto might be for you.

DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.

Chartbeat, the content intelligence platform that publishers use, empowers media companies with real-time and historical editorial data across desktop, mobile, and social platforms. Chartbeat is a digital publishing platform that helps organizations understand what keeps people interested in their content. Chartbeat partners with 60+ media brands in 60+ countries. Its real-time and historic dashboards, in-depth headline tests and in-page optimization tools as well as robust reporting help the world's top media organizations to understand, measure and build business value from the attention they receive through written and video content.

Through innovative and patent-pending algorithms, we accurately identify key demographic factors such as age, gender, location, marital status, ethnicity, income, general interests, sentiments, affinities, topics of interest, and video consumption patterns. Additionally, we delve into trending subjects, specific content preferences, various genres and sub-genres, as well as popular categories and their subdivisions. Essentially, we equip you with all the essential insights needed to analyze current trends and anticipate the next significant developments. By creating audiences from Rich Profiles™, activating them becomes an effortless task. Our streamlined pipeline is incredibly useful when you're developing new content, curating a YouTube channel, or focusing on customer conversion strategies. Moreover, you have the flexibility to choose how many audiences to profile and activate, allowing you to leverage our audience intelligence for in-depth research, customer insight generation, and the prediction of emerging trends. This comprehensive approach empowers you to stay ahead in the dynamic landscape of content creation and consumer engagement.

MarketChorus offers insights through social media to help you understand your audiences and content. Monitor the evolution of content trends and understand what your customers (donors, readers etc.) are reading. What are your buyers (donors, readers, etc.) reading? Who are they following? And who is influencing them to take action? Automate content discovery. Analyze engagement, trends and competition. Find out who is liking, commenting, and sharing content on social media that is relevant to your company. Monitor brand mentions and identify emerging trends.

Hearing that a customer is dissatisfied with your product can be incredibly disheartening, particularly when the specific issue remains unclear. A helpful strategy to address this is by utilizing Stormly’s User Journey Template, which enables you to identify points where users disengage within your product or app. Understanding which elements drive the best conversions—be it webshop products, blog posts, videos, or other content—is essential. The "aha-moment" signifies the instant when users derive true value from your app or website. By pinpointing this crucial moment, you can enhance the onboarding experience, thereby boosting user retention and conversion rates significantly. It’s vital to comprehend the user behaviors that contribute to improved retention and conversion, as this knowledge is fundamental in developing a highly engaging product. Your objective should be to determine the specific instance when users experience the unique advantages of your app or website, known as the "aha-moment." Once this is established, you can refine your app's onboarding process, ensuring that a larger number of users become actively engaged and derive value from your offerings. Implementing these insights will not only improve user satisfaction but also lead to overall business success.

Gain comprehensive insights into your performance through real-time analytics that span all channels, conveniently organized in user-friendly dashboards. Monitor growth metrics against adaptable date ranges tailored to your business requirements. Utilize extensive paid metrics from social media and search platforms to efficiently assess and adjust your strategies for every dollar spent. Access immediate audience insights, ranging from Top Pages to Search Queries, to enhance your understanding. Increase website traffic and user intent while generating appealing, professional highlights for your business. Amplify your brand’s voice with tools designed to monitor relevant discussions and competitor activities within your industry. Swiftly respond to customer inquiries to foster deeper connections and engagement. Keep a close watch on customer sentiment and expedite your reactions to feedback across various social platforms. Moreover, streamline community management by consolidating all your social posts into a single view, allowing for effortless interaction and response in real-time. This cohesive approach not only enhances efficiency but also strengthens your brand’s presence online.

Quantcast Measure is an audience intelligence platform utilized by over 100 million web and mobile sites. It provides immediate insights and research into the demographic and psychographic characteristics of your audience. Discover how distinct audiences interact with the content on your website. Utilize these unique insights to create more targeted messaging, advertising campaigns, and content. With direct measurement, you receive detailed, real-time insights into your digital assets. Unlike many audience measurement tools that depend on panel-based data collection—like Nielsen ratings—that can take months to provide results, direct measurement offers insights almost instantaneously. Gaining an understanding of your audience as they browse your site is now simpler than ever. You can find out what products they purchase, their brand preferences, the types of vehicles they own, the media they engage with outside your platform, and various consumption metrics. With implementation across more than 100 million web destinations, we track user behavior multiple times daily, enabling ongoing improvement of your engagement strategies. This capability to measure audience behavior in real-time significantly enhances the ability to adapt and respond to changing consumer preferences.

Genuine attention, as assessed by Parse.ly, uncovers how individuals choose to allocate their time—highlighting what captivates them and what holds significance in their lives. Through its data, Parse.ly investigates the interests of consumers and the priorities of media organizations. The platform equips creators, marketers, and developers with essential tools to gauge content effectiveness, validate its worth, and craft personalized content experiences that yield substantial outcomes. By utilizing real-time analytics, you can maintain an understanding of your current audience engagement. Furthermore, drawing on historical insights allows for a comprehensive view of past trends to aid in future planning. With a suite of over 30 distinct attention metrics, along with subscriber tracking and segmentation capabilities, Parse.ly provides all the resources you need to succeed. Instead of worrying about whether your metrics are correct, shift your focus to taking decisive action based on the insights you gather. Ultimately, Parse.ly empowers you to make informed decisions that enhance your content strategy and foster deeper connections with your audience.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Trufan offers a chance for consumers to opt-in, enabling the generation of ethical and high-quality first-party data. This platform allows for the exportation and re-marketing to important target demographics. You can explore new audiences while segmenting and filtering them based on various industries and interests, utilizing bio keywords, geographic data, hashtag activity, posting times, and additional factors. Gain insights into audience overlap not only among your own brands but also with competitors and others in the market. You have the flexibility to activate audiences in multiple ways and at any time. Furthermore, you can drive valuable actions such as encouraging new platform follows, newsletter sign-ups, and e-commerce transactions. Engaging with your audience becomes seamless, leading to significant and impactful outcomes. This comprehensive data-driven approach ensures that your marketing efforts are both effective and targeted.

Supported by analytics and advanced machine learning technology, our marketing platform provides a suite of user-friendly tools designed to launch cross-platform advertising campaigns that engage consumers at the right moment and in the right context. Additionally, it effortlessly converts product discovery into purchasing intent by enabling shoppable experiences directly from these advertisements. By analyzing what customers are searching, viewing, and purchasing, you can gain valuable insights into your market. Enhance your paid search initiatives with our tailored keyword suggestions and improve quality scores through our optimized shoppable landing pages. Identify the most suitable audience for your display advertisements and boost sales with our dynamic media shopping formats. Leverage our custom intent audiences to effectively target users, while enhancing engagement and driving sales by making your video advertisements interactive for shopping. Transform social media scrolling into actual purchases by utilizing our data-driven strategies and automation tools. Furthermore, customize ad creatives and landing page experiences to cater to your audience's preferences, ensuring a more impactful marketing approach. With these capabilities, you can truly elevate your advertising effectiveness and achieve remarkable results.

To achieve a cohesive understanding of your audience, the initial move is to leverage the extensive data generated from your various media, events, and subscription products. By consolidating all this information, you can develop a unified perspective on your audience, which in turn will help maximize your financial prospects. With a complete insight into how your audience engages, your ability to track data effectively can lead to more informed marketing choices. Omeda empowers you to craft innovative products and platforms, beginning with well-defined audience segments and goals. Furthermore, we seamlessly integrate with your essential Adtech and CRM systems. By implementing strategies across your owned and operated brands and broadening audience engagement through omnichannel initiatives, you can boost revenue and enhance yield. Omeda is dedicated to addressing all your data-related queries and business challenges, even during late-night hours. Our expert support team is available around the clock to deliver exceptional service and optimize your overall experience, ensuring that you never feel alone in your journey toward audience engagement.

Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.

Captivate your audience by effortlessly monitoring their preferences and providing a tailored experience that aligns with their interests and actions. In essence, boost your lead generation efforts and transform occasional visitors into loyal readers. Magnet’s Audience Engagement solution empowers Publishers to present personalized article recommendations and pertinent content that directs traffic to valuable sites, enhances the number of pages and videos viewed per session, and facilitates the dispatch of customized newsletters, among other features. Magnet efficiently associates topics with automatically generated pages—each representing a specific topic—where the content is organized by either score or date, focusing on the main subject. Achieving improved open rates and click-through rates has never been more straightforward and efficient than with Magnet. By utilizing 16 AI-driven algorithms, Magnet meticulously tracks user behavior to curate the ideal newsletter content, ensuring each user receives a uniquely tailored experience that resonates with their preferences. This innovative approach not only keeps users engaged but also fosters a deeper connection between them and the content they love.

Introducing a comprehensive platform designed for all aspects of digital customer interactions, specifically engineered to eliminate silos within organizations. Each day, numerous leading enterprises across the globe utilize Sprinklr to effectively manage their marketing, advertising, research, customer care, and consumer engagement across an impressive array of 23 social media channels, 11 messaging platforms, chat, SMS, and email. Transitioning from disjointed solutions to a cohesive platform offers numerous advantages, including enhanced collaboration among teams and channels, complemented by an integrated perspective of customers, context, and content to deliver superior experiences. Additionally, tap into valuable market, customer, and competitive insights, allowing for immediate and informed action. Gain an accurate, real-time understanding of essential brand metrics, such as awareness, product perception, customer loyalty, and overall user satisfaction, rather than relying on mere guesses about your brand's equity. This strategic shift not only optimizes customer engagement but also fosters stronger relationships that are built on informed decisions.

Gain an all-encompassing view of your online audience by analyzing everything from traffic patterns to user interactions, ultimately boosting your business development. Implement straightforward attribution models, eliminate spam traffic, and manage bot activity effectively. Access a wealth of user information, encompassing detailed insights into ad blocker usage. Establish up to 200 goals for each site, merge ecommerce analytics, and monitor customized events seamlessly. Benefit from session recordings, heat maps, and form analytics reports that are readily available without any complex setup. Your data is refreshed in real-time with no truncation, as sampling is determined by the user. You can monitor any volume of traffic while retaining all records indefinitely. Observe user engagement on your site—every click, scroll, mouse movement, and keystroke is captured on video. Pinpoint obstacles preventing purchases, understand the motivations behind clicks, and receive valuable feedback on enhancing user experience. Uncover which sections of a webpage capture the most attention and identify areas that may be overlooked. Additionally, find out the exact points where users stop scrolling, providing further insight into user behavior. This level of detail empowers you to make informed decisions that can significantly enhance your website's performance.

Ensure your content is in sync with your strategic goals by utilizing the top enterprise content governance solution available. Acrolinx effectively captures the unique communication style of your organization and adheres to the established guidelines. By aligning your content with these standards and leveraging automation, it streamlines your editorial workflow. Additionally, it evaluates the effectiveness of your content operations through metrics that focus on both quality and efficiency. When your messaging resonates with your target audience, it enhances engagement and drives better results. Satisfied customers translate to improved sales outcomes, demonstrating the importance of clear and consistent communication. By delivering more functional and informative product content, you can elevate your customer service experience. However, it's crucial to recognize that inadequate content can expose your business to potential risks. Fortunately, managing these risks doesn't have to compromise the creativity of your communication. Instead, you can maintain engaging interactions while navigating potential pitfalls with ease.

Assessing human focus and emotional reactions to advertisements is essential for optimizing creative effectiveness and media productivity. Our emotion classification system stands out as the most precise, backed by an extensive AI training dataset that is culturally attuned. In an age filled with distractions, top brands leverage Realeyes to enhance their advertising outcomes and capture maximum viewer attention. We analyze the attention and emotional reactions of your target audience as they engage with your content on their personal devices. Realeyes utilizes an AI-driven platform regarded as the most advanced available, employing webcams to gauge viewer engagement in a manner akin to human observation. The Audience Retention algorithm is fine-tuned using real performance data from advertisers and partners, ensuring accuracy. Initially developed from over 200 advertisements across seven different markets, this algorithm demonstrates an impressive 85% correlation with actual video view-through rates in the market, thus validating its effectiveness. By harnessing this data, brands can significantly improve their advertising strategies and connect more effectively with their audiences.

A platform that translates insights from video data into the realm of online culture is here to help. Discover Winnin Insights to gain a deeper understanding of your audience's viewing preferences and enhance your relevance to them. Identify the topics, niches, and content creators that captivate your viewers. Share insights that resonate culturally and provide creative references that inspire your team. With data-driven ideas, you can present concepts that your team will confidently support. Utilize Winnin Insights to revolutionize your creative workflow, making it easier to generate relevant content. Access information from the largest video platforms globally, as each social network exhibits distinct behaviors and consumption trends. With just a few clicks, you can determine which content excels on each platform using Winnin Insights. Investigate the subjects your audience is most enthusiastic about and discover related themes that may interest them. Immerse yourself in the niche interests and trends that engage your viewers while pinpointing new opportunities for content creation that align with their preferences. This innovative approach not only streamlines your process but also enhances your connection with the audience, leading to more impactful content.

Harness the power of AI to drive brand expansion by deeply understanding and tapping into audience culture. From generating insights to implementing strategies, Codec's identified Tribes facilitate seamless collaboration among remote teams and empower smarter marketing choices that keep pace with cultural shifts. By linking global teams and agencies to the Codec platform, we place collective audience insights at the core of brand development. Codec's mission is to assist brands in navigating the swiftly evolving consumer landscape during this significant digital transformation. Over the past five years, we've collaborated with some of the world's most advanced brands, bridging global and local teams throughout all phases of the marketing process to establish a unified perspective on their culturally relevant audiences. We firmly believe that brands that resonate with culture are the ones that thrive. Our AI-driven audience analytics examine hundreds of millions of digital content interactions in real-time, ensuring that brands remain relevant and impactful. This commitment to understanding cultural dynamics allows brands to adapt quickly and effectively in a constantly changing marketplace.

Tubular stands out as the leading video intelligence platform, offering a detailed standardization and contextualization of the vast digital video landscape. By tapping into insights from over 4 billion videos and 16 million creators, you can enhance your content strategy with the best ideas from around the globe. Utilize contextual and comparative performance metrics to strategically position your media property, while crafting data-driven pitches that captivate advertisers. Gain insights into partnership dynamics across the ecosystem, aiding your prospecting, pitching, and future collaborations. Tubular's video ratings provide real-time performance metrics, such as views and engagement rates, enabling you to objectively assess the performance of video content, influencer partnerships, or specific creators over 1, 2, 3, 7, and 30-day intervals. This comprehensive approach organizes the video landscape for your benefit, with ContentGraph serving as Tubular's foundational framework that leverages machine learning to automatically categorize videos and creators across various platforms. With such powerful tools at your disposal, Tubular empowers you to navigate the complexities of video content creation and distribution more effectively than ever before.

Unlike typical market research tools that depend on a singular data source and methodology, Helixa Discovery integrates various data sets for a more comprehensive understanding of any audience. You can create intricate personas that inform your strategies by analyzing audience interests, demographics, and psychographics, all meticulously adjusted to reflect the broader US population. The combination of your social listening tool with Helixa enhances your insights significantly. Dive deeper into the individuals behind the Tweets to learn about their interests, including their media preferences, brand loyalties, and motivational factors. Where interests intersect with consumption, the trusted MRI-Simmons (GfK) data, paired with the up-to-date capabilities of Helixa Discovery, enables you to link influencers, interests, media, and product consumption through a lens that mirrors real-world behaviors. This approach allows you to identify beneficial opportunities in your influencer marketing efforts. By discovering, validating, and ranking potential influencers, you gain insights into the quality and engagement level of their followers, ultimately broadening your reach and impact in the market. This holistic view not only enhances your marketing strategies but also empowers you to make informed decisions that resonate with your target audience.

Achieve exceptional understanding through audience insights, competitive analysis, and customized AI solutions. Connect meaningfully with targeted advertising, influencer strategies, and performance reporting. Utilize visual data analytics tools, monitor competitive landscapes, explore trending narratives, and much more. Access specific gaming ad target segments through leading Demand-Side Platforms (DSPs). These services are designed to meet your unique requirements, ranging from comprehensive market research to specialized gaming marketing intelligence. This holistic approach ensures that you remain ahead in an ever-evolving digital landscape.

Utilize advanced analytics to enhance your customer experience and swiftly draw in, engage, and transform visitors into dedicated patrons. Gain insights into customer behavior at various levels, encompassing everything from single sessions to extensive, multi-channel experiences. Visualize the entire customer journey across channels, identifying every interaction that may sway a purchasing decision. Discover the reasons behind customer page abandonment and receive actionable suggestions to reclaim their attention. Gather data concerning visitors, pages, and sessions to pinpoint which fields are abandoned, the duration taken to complete tasks, the frequency of actions, and additional insights. Customize messaging based on customers’ online behaviors, creating personalized and engaging experiences that guide them effectively. Analyze the factors contributing to the success or failure of a campaign, empowering you to swiftly refine the experience for better engagement, rather than wasting time on trial and error. By leveraging these insights, businesses can build stronger relationships with customers, ultimately leading to increased loyalty and satisfaction.

Unleash your newfound ability to uncover customer preferences and sentiments by capturing every interaction across web, social media, and business applications, transforming them into valuable Customer Insights. Gain a deep understanding of your brand's sentiment and identify key trends while keeping tabs on your competition. With comprehensive monitoring of social platforms, websites, and internal operations, nothing escapes your attention. Equip any team with tailored insights through Affogata's adaptable visualization tools and data export options. Respond swiftly with real-time reporting from Affogata, ensuring no conversation goes unnoticed. Analyze how customers engage with your campaigns and messaging, enhancing your NPS through sentiment analysis that contextualizes your service quality. Identify new product features that users are seeking while revealing areas where competitors may have an advantage. Explore influencer dynamics and emerging trends on your social channels and within private groups. Finally, maintain a holistic perspective on your brand's perception, always vigilant for potential threats that may arise. This comprehensive approach will enable you to stay ahead in an ever-evolving marketplace.

Explore the intricacies of a brand's creative strategy with Oracle Moat, an advertising intelligence tool that allows you to analyze the creative and messaging efforts of your competitors over the past three years. Gain insights into the current market landscape by examining your rivals' advertising tactics and how they compare to your own creative output. With access to a rich dataset of over three years, you can scrutinize various advertisements, filtering and sorting the information to pinpoint exactly what you need. Understand audience engagement with different ad types, including images, text, and videos, across various platforms, including mobile. Using heatmaps, identify which sections of your ads capture the most viewer attention. This knowledge empowers you to invest wisely and execute campaigns with assurance. Moat enables you to connect with genuine audiences, effectively grab their attention, and accurately assess the success of your campaigns. With these insights at your disposal, you'll be better equipped to innovate and stay ahead in a competitive marketplace.

Readable is an online toolkit for writers that helps them improve their reading ability and connect with their audience. Find the most accurate scores for formulas like Flesch-Kincaid or SMOG. We also have our own readability algorithm. Readable has many unique features that you won't find elsewhere. To engage your audience, polish your content for clarity. No matter your audience, or your medium, Readable's editor is for you. 57% of customers will recommend you to others if they feel emotionally connected with your brand. Keep customers happy with trustworthy, direct content. Trust is built through readability. 81% of consumers believe trust is crucial in making a purchase decision. ContentPro allows you to create clear and compelling content that engages with your audience. CommercePro is a set of tools that uses a unique algorithm. These results will give you concrete steps to optimize your website's readability.

Empowering media organizations to enhance their strategies, our services are utilized by the largest studios, networks, and OTT platforms to refine their monetization choices through a comprehensive understanding of content. By collaborating with Parrot Analytics, you can learn to leverage demand measurement effectively, enabling you to succeed in the competitive landscape of the global attention economy. Our DEMAND360 platform collects and analyzes consumption and engagement metrics from billions of television enthusiasts worldwide each day, yielding unparalleled insights into audience demand across various platforms. With DEMAND360, we capture demand indicators from every nation, ensuring that even local productions gain visibility on a global scale. We assess the total market demand across multiple viewing formats, including SVOD, AVOD, linear, and cable. Our innovative approach has established a unified global measurement standard that synthesizes signals from consumer research, peer-to-peer streaming and downloads, and social media engagement, thus transforming the way companies interpret audience behavior. This comprehensive framework not only enhances strategic planning but also fosters a deeper connection between media entities and their audiences.

Your documents can be transformed into interactive presentations or webpages with instant branding, analytics and more. Our AI-powered software has won more than 50 digital, creative, and marketing communications awards for clients like. Everything that matters should be packaged. Your document, images and videos are always at your fingertips, no need to use complicated uploading methods or fancy embed codes. You can reuse content from more than 250 web services, 12 cloud storage system, and any files on your device. With intuitive editing, transform your ideas into action. Create beautiful messages. You can save time by searching through 15 million images, using 70 best practice templates and applying design themes. Or, create your own masterpiece. You can work remotely on projects and not miss a beat. Share the most recent versions with colleagues and customers. Define project roles so that you can decide who can view, edit, or own the files. Share once and anywhere with colleagues and clients

You might find it challenging to scrutinize every session replay, but Decibel's AI can effortlessly handle that task. Unlock the potential of DXS® – recognized as the most advanced algorithm designed to enhance digital interactions. By leveraging DXS®, you access an extensive reservoir of knowledge aimed at elevating digital experiences. Gain immediate insights that can dramatically boost online conversion rates, user engagement, and customer fidelity. With years of refinement on heavily-trafficked sites, Decibel’s DXS® evaluates billions of digital interactions monthly, driving an unmatched insight mechanism. Once installed, Decibel's intelligence is swiftly integrated into your website, revealing patterns related to user frustration and engagement, while identifying and highlighting subpar experiences. Dive deeper with comprehensive visualizations that allow you to empathize with your users, recognize their challenges, and prioritize necessary enhancements alongside your team. Furthermore, Decibel enhances the tools you already use by providing valuable data about the caliber of digital experiences. This integration ensures you remain informed and equipped to make data-driven decisions for continuous improvement.

We contend that data serves as the foundation for the media team’s operations. Editors who are attuned to the digital landscape take charge of the metrics and make editorial choices informed by the data they observe. Momently's content analytics platform alleviates editors' concerns about tracking the right metrics, enabling them to shift their focus from mere analysis to decisive action. They can act on real-time insights or delve into historical data. By utilizing Momently's real-time analytics dashboard, editors can monitor their current readership effectively while also employing past analysis to enhance future content creation. Gain a comprehensive understanding of your audience dynamics; Momently provides all essential content metrics necessary to form a detailed view of past performance, aiding in strategic planning moving forward. You can also gain a complete perspective on the origins of your audience, including their region, channel, and medium—whether that be web, iOS, Android, or Apple News—while also tracking which content is generating the most engagement. This empowers editors to craft more impactful and relevant content for their audience.

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Quark Docurated simplifies the process of discovering, recommending, and sharing valuable enterprise content assets while also providing insights into their performance metrics. This platform enables users to effectively analyze various formats, including images, videos, PDFs, and Microsoft Office documents, eliminating uncertainty in content strategy. By understanding what appeals to specific target audiences, users can pinpoint opportunities for enhancement, resulting in more refined content experiences and smarter investment decisions. Ultimately, this intelligence grants users greater oversight of the entire content lifecycle, ensuring optimal engagement. As a SaaS solution, Quark Docurated boasts extensive integrations along with AI and ML capabilities, allowing for seamless content management and analysis. Users can curate and disseminate diverse content types to their audiences through their preferred devices, while simultaneously evaluating the effectiveness of their shared assets.

Nativo IQ equips brands with measurable metrics to enhance their Return-on-Content. Through a unified platform, brands can assess the effectiveness of every piece of content within their owned, sponsored, and social marketing campaigns, while also comparing results against essential business objectives like engagement and conversions. With Nativo IQ, brands gain complete visibility into the content they produce, offering critical quantitative insights that help them evaluate performance and replicate successful strategies. It allows brands to identify which content motivates consumer actions and which does not, all in real-time. By effortlessly amplifying content recommended by Nativo IQ™, brands can maximize the returns from their marketing initiatives. This platform empowers organizations to demonstrate and elevate the impact of their content marketing strategies effectively across all departments. Ultimately, Nativo IQ™ serves as a content intelligence solution that reveals insights and ROI, fostering a cohesive and results-oriented marketing team. Additionally, brands can leverage these insights to refine their strategies continuously, ensuring sustained growth and engagement.

A thorough agile evaluation of the video service's performance is essential for pinpointing the immediate steps necessary to enhance conversion rates, user retention, and overall engagement. It is important to establish a segmentation strategy tailored to the specific requirements of your business. By integrating with marketing platforms, you can automate the deployment of multichannel campaigns, including push notifications, customer relationship management (CRM) initiatives, and more, targeting distinct user groups. This enables the execution of marketing efforts through push notifications, in-app messages, SMS, or email outreach campaigns. By assessing which strategies yield the best results for various business circumstances, you can refine your approach effectively. Utilizing a range of adaptable key performance indicators (KPIs) and modules—such as Jump Insights, Marketing 360°, Social Video Insights, and Fast Channels Insights—our platform empowers users to take decisive actions and gauge the immediate effects of their strategies. Furthermore, analyzing essential KPIs and user-specific data at a geographical level allows for the development of highly targeted marketing initiatives, ensuring that your outreach is as effective as possible. This level of granularity not only aids in optimizing campaigns but also fosters a deeper understanding of your audience's behavior and preferences.

Integrate tailored insights into your applications, including recommendation systems, sentiment analysis, anomaly detection, and fraud prevention, while also gathering user engagement metrics that enhance value for your customers and provide your teams with product analytics. The advanced analytics offered through Qualetics’ secure, multi-tenant platform fosters a new level of collaboration, enabling both your team and customers to view, analyze, share, export, and subscribe to essential insights in real-time. Qualetics’ AIMS effectively captures multi-dimensional data points from your applications instantaneously, fueling advanced analytics and AI-driven results. Utilizing our unique page rank and error ranking algorithm, we deliver a quality index of your product, highlighting the severity of errors, their frequency, and the number of users affected. Furthermore, with Qualetics, you can assess your product’s Performance Index score, which reveals how well your application is functioning. This comprehensive approach not only enhances your application's effectiveness but also drives continuous improvement based on actionable insights.

With Cleverstory, you can eliminate obstacles by providing your customers with interactive content experiences while gaining deep insights into their consumption habits. Create tailored content that captivates and converts by presenting the most relevant information at the optimal moment. Free yourself from reliance on IT teams and launch interactive pages in mere minutes. Your campaigns will be entirely in your hands. Cleverstory engages your audience by automatically generating micro-personalized journeys that align with their reading behaviors. Our versatile editor accommodates nearly every file format—be it PDFs, presentations, images, or videos. Just drag and drop your materials, and watch as your content transforms into an engaging experience. Collaborate with your team to co-create and refine these experiences in real-time. With Cleverstory, you can revitalize outdated content into something so compelling that your prospects can't help but seek more of it, ultimately enhancing customer loyalty and engagement.