Best Marketing Software for Gradient Works

The Outreach Sales Execution Platform allows sales teams to create pipeline efficiently and predictably close a greater number of deals. Outreach is the only platform that empowers all sales organizations -- from sellers, to front-line managers and sales leadership to ops -- to close more pipeline. If you want to win more sales by personalizing, prioritizing and analyzing your sales activities, then turn to Outreach. Outreach is the #1 platform for sales engagement that helps sales teams be more effective. Outreach can help you achieve your sales targets by optimizing workflows and creating pipelines. The top tools include sales sequences, dialer, tracking and email, outreach everywhere, content and email templates, analytics, reporting, and coaching analytics.

Salesloft is a predictive revenue system designed to help sales organizations create pipeline, convert opportunities, and improve revenue execution. The platform brings together sales engagement, forecasting, conversation intelligence, deal management, pipeline inspection, and seller workflow tools. Its data and AI engine captures signals from account and buyer activity, separates meaningful indicators from background noise, and turns those signals into prioritized actions for revenue teams. Salesloft Rhythm helps sellers determine which prospects, accounts, and deals need attention and recommends next-best actions based on engagement and deal context. Cadence supports structured multichannel outreach, while Conversation Intelligence helps teams analyze sales calls and other buyer interactions. Deals and Inspect provide visibility into opportunity health, pipeline movement, and potential risks that could affect revenue outcomes. Clari Forecast supports sales forecasting and gives revenue leaders a structured view of expected performance. The platform can also trigger AI-assisted workflows for tasks such as forecast summaries, deal-risk analysis, meeting preparation, and follow-up. Salesloft is intended for sales representatives, managers, revenue operations teams, and executives that want a connected system for managing buyer engagement and revenue performance.

Lumen by Talkwalker is a social listening and consumer intelligence platform that helps organizations monitor brand conversations, media coverage, competitors, and emerging market trends. The platform was formerly known as Talkwalker and continues to offer the same industry-leading data, reports, workflows, and integrations under the Lumen by Talkwalker name. Its core capabilities include social listening, media monitoring, social benchmarking, audience insights, customer feedback analytics, and marketplace solutions. Teams can use the platform to measure brand performance, understand consumer sentiment, detect misinformation, monitor reputation, and create stronger PR and content strategies. Lumen by Talkwalker also helps companies benchmark against competitors and industry standards so they can improve social strategy and market positioning. Consumer insights teams can use the platform to identify unmet needs, surface emerging trends, and inform product innovation. PR and communications teams can use it to protect brand reputation, manage crises, and connect with influential media partners. The platform serves industries such as consumer goods, sports, media, financial services, pharma, healthcare, technology, and agencies. By combining social listening, media monitoring, benchmarking, customer feedback analytics, AI-channel visibility, and consumer intelligence, Lumen by Talkwalker helps brands stay prepared for anything.