Best Data Enrichment Tools for Google Analytics

Supermetrics began with a bold idea: to make marketing data simple and accessible for businesses everywhere. What started as a small project has grown into a pioneering marketing intelligence platform trusted by over 200K organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson. From the beginning, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless data access and mastery, no matter where they are on their journey. The platform has evolved into an easy-to-use solution that extracts and consolidates data from over 150 marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations, helping teams streamline their analytics and make data-driven decisions. This dedication to innovation earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. At the heart of Supermetrics is a commitment to transparency, innovation, and customer success. We believe data has the power to tell stories, solve problems, and create opportunities. As the marketing landscape evolves, Supermetrics remains committed to leading the way, helping clients not only succeed but excel with cutting-edge solutions.

Manago AI is a customer engagement platform, previously known as SALESmanago, built to help marketers connect data, understand customers, and launch campaigns through a prompt-driven AI experience. The platform is trusted by 2,000+ businesses and focuses on customer engagement for eCommerce and digital brands. Manago AI includes a Customer Data Platform that brings behavior, purchases, engagement, preferences, consent, and predictive signals into a single live customer profile. Its marketing automation tools trigger messages when customers browse, buy, abandon carts, return, disengage, or show new intent. Commerce Marketing captures signals from product views, carts, wishlists, back-in-stock requests, price-drop alerts, and purchase history. Personalization and recommendations use customer data, behavior, AI predictions, product context, browsing history, purchase patterns, and scoring to adapt messages, offers, timing, and products. The platform’s AI capabilities include predictive AI, generative AI, conversational AI, recommendation AI, and agentic AI for creating audiences, drafting content, building workflows, suggesting timing, and preparing campaigns for approval. AI MCP allows teams to access customer data, create campaigns, and take action from ChatGPT, Claude, Cursor, and other MCP-compatible tools. By combining CDP, marketing automation, commerce signals, personalization, recommendations, email, SMS, WhatsApp, website engagement, integrations, APIs, and agentic AI, Manago AI helps brands turn insights into revenue-focused campaigns.

LeadBoxer is a powerful lead generation and sales intelligence platform that can be used by small and large businesses-to-business (B2B). LeadBoxer is the most advanced online visitor identification solution and behavior tracking system. It allows sales and marketing teams identify and track customers and leads online, turn anonymous web traffic into actionable insight, and generate qualified leads to improve their business efficiency and grow their revenue stream. This software-as-a-service (SaaS), solution allows for lead and customer identification, filters, segments, dynamic lead scoring and notifications and alerts.

Link the relationships between businesses and individuals using the premier B2B Customer Data Platform. Foster genuine Customer Obsession through Leadspace CDP. Access all essential information to gain insights into your customers—precise and in-the-moment, consolidated in one location. With Artificial Intelligence (AI) that converts data into straightforward next-step suggestions, you’ll know exactly who to engage, when, and how. Seamless integrations with Sales, Marketing, and Digital Advertising platforms guarantee cohesive execution across all channels. By utilizing Leadspace CDP, you can concentrate on executing impactful Marketing and Sales strategies rather than getting bogged down in data management. Elevate your business strategy with a comprehensive view that empowers you to make informed decisions.

Reintroduce the "Service Provider" and "Network Domain" dimensions to your Google Analytics properties effortlessly with our straightforward, completely free Google Analytics plugin that lasts indefinitely. On February 4th, 2020, Google Analytics unexpectedly eliminated these crucial dimensions, leading to a Network tab filled solely with "(not set)" entries. With the free IpMeta plugin, you can recover the lost "Service Provider" and "Network Domain" dimensions, revitalizing your Network tab to showcase its full potential once again. Furthermore, IpMeta enhances your analytics capabilities by offering an additional dimension known as Network Type, which empowers you to utilize even more effective filters within Google Analytics. This valuable tool not only restores lost data but also enriches your overall analytics experience.