TrustRadius is a B2B software research, review, and buyer intelligence platform that connects technology buyers with detailed information and verified feedback from software users. Buyers use the platform to research products, compare competing solutions, review pricing and features, evaluate alternatives, and create software shortlists. TrustRadius verifies reviewers and vets submitted reviews to provide detailed peer perspectives that can help buyers evaluate product fit and reduce uncertainty during technology purchasing decisions. Technology vendors can use TrustRadius to generate customer reviews and develop voice-of-customer content that supports brand awareness, differentiation, marketing, and sales programs. The platform's downstream intent data identifies accounts actively researching a vendor's products, competing products, and associated technology categories. These signals can include activities such as viewing pricing, comparing competing products, watching demos, and researching product features. Marketing and sales teams can activate intent data for account-based marketing, sales prioritization, competitive takeout campaigns, pipeline acceleration, customer retention, and upsell opportunities. TrustRadius also offers intent-driven lead generation that uses downstream intent signals to identify, engage, verify, and deliver ICP-matched buyers. Its GEO Monitoring Dashboard extends the platform into AI search by tracking AI Share of Voice, crawler activity, citations, and how AI answer engines represent a vendor's product relative to competitors.