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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Zeta CDP+ offers marketers greater growth potential compared to traditional customer data platforms. By integrating all consumer data—both known and unknown—into a single, real-time, comprehensive view, it continuously transforms consumer behaviors into actionable marketing insights. The "plus" in CDP+ signifies our commitment to collaborating with innovative marketers to enhance revenue, create superior customer experiences, and facilitate digital transformation initiatives. This platform enriches data with over 2,500 intent and interest signals, along with identity resolution, syndication, and activation capabilities sourced from Zeta’s Data Cloud, providing a more actionable and immediate perspective on individual prospects and customers. Marketers can deploy tailored messaging that genuinely connects with their audience. Additionally, Zeta CDP+ stands out as the sole customer data management solution that offers up-to-the-minute interests and real-time intent signals, enabling quick activation that leads to increased engagement and improved outcomes. Ultimately, the ability to harness such dynamic insights is essential for staying competitive in today's fast-paced marketing landscape.

Description

To effectively utilize the ZetaAnalytics product, a compatible database appliance is essential for the Data Warehouse setup. Landmark has successfully validated the ZetaAnalytics software with several systems including Teradata, EMC Greenplum, and IBM Netezza; for the latest approved versions, refer to the ZetaAnalytics Release Notes. Prior to the installation and configuration of the ZetaAnalytics software, it is crucial to ensure that your Data Warehouse is fully operational and prepared for data drilling. As part of the installation, you will need to execute scripts designed to create the specific database components necessary for Zeta within the Data Warehouse, and this process will require database administrator (DBA) access. Additionally, the ZetaAnalytics product relies on Apache Hadoop for model scoring and real-time data streaming, so if an Apache Hadoop cluster isn't already set up in your environment, it must be installed before you proceed with the ZetaAnalytics installer. During the installation, you will be prompted to provide the name and port number for your Hadoop Name Server as well as the Map Reducer. It is crucial to follow these steps meticulously to ensure a successful deployment of the ZetaAnalytics product and its features.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Eyeota Yes 
Zeta Marketing Platform Yes 

Integrations

Eyeota No 
Zeta Marketing Platform No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Zeta

Founded

2007

Country

United States

Website

zetaglobal.com/solutions-data-management/

Vendor Details

Company Name

Halliburton

Website

www.halliburton.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Product Features

Oil and Gas

Compliance Management No 
Equipment Management No 
Inventory Management No 
Job Costing No 
Logistics Management No 
Maintenance Management No 
Material Management No 
Project Management No 
Resource Management No 
Scheduling No 
Work Order Management No 

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