Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Zeta CDP+ offers marketers greater growth potential compared to traditional customer data platforms. By integrating all consumer data—both known and unknown—into a single, real-time, comprehensive view, it continuously transforms consumer behaviors into actionable marketing insights. The "plus" in CDP+ signifies our commitment to collaborating with innovative marketers to enhance revenue, create superior customer experiences, and facilitate digital transformation initiatives. This platform enriches data with over 2,500 intent and interest signals, along with identity resolution, syndication, and activation capabilities sourced from Zeta’s Data Cloud, providing a more actionable and immediate perspective on individual prospects and customers. Marketers can deploy tailored messaging that genuinely connects with their audience. Additionally, Zeta CDP+ stands out as the sole customer data management solution that offers up-to-the-minute interests and real-time intent signals, enabling quick activation that leads to increased engagement and improved outcomes. Ultimately, the ability to harness such dynamic insights is essential for staying competitive in today's fast-paced marketing landscape.
Description
To effectively utilize the ZetaAnalytics product, a compatible database appliance is essential for the Data Warehouse setup. Landmark has successfully validated the ZetaAnalytics software with several systems including Teradata, EMC Greenplum, and IBM Netezza; for the latest approved versions, refer to the ZetaAnalytics Release Notes. Prior to the installation and configuration of the ZetaAnalytics software, it is crucial to ensure that your Data Warehouse is fully operational and prepared for data drilling. As part of the installation, you will need to execute scripts designed to create the specific database components necessary for Zeta within the Data Warehouse, and this process will require database administrator (DBA) access. Additionally, the ZetaAnalytics product relies on Apache Hadoop for model scoring and real-time data streaming, so if an Apache Hadoop cluster isn't already set up in your environment, it must be installed before you proceed with the ZetaAnalytics installer. During the installation, you will be prompted to provide the name and port number for your Hadoop Name Server as well as the Map Reducer. It is crucial to follow these steps meticulously to ensure a successful deployment of the ZetaAnalytics product and its features.
API Access
Has API
No
API Access
Has API
No
Integrations
Eyeota
No
Zeta Marketing Platform
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Zeta
Founded
2007
Country
United States
Website
zetaglobal.com/solutions-data-management/
Vendor Details
Company Name
Halliburton
Website
www.halliburton.com
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Product Features
Oil and Gas
Compliance Management
No
Equipment Management
No
Inventory Management
No
Job Costing
No
Logistics Management
No
Maintenance Management
No
Material Management
No
Project Management
No
Resource Management
No
Scheduling
No
Work Order Management
No