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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

The Viant Advertising Cloud serves as a comprehensive suite of cloud-based tools designed to help marketers effectively target the most suitable buyers by utilizing valuable insights from premier data providers, facilitating omnichannel engagement, and assessing the contribution of advertising efforts to sales and other critical performance metrics (KPIs). Comprising three core applications, the Ad Cloud enables marketers to plan, implement, and evaluate their strategies within a unified set of people-centric solutions. Viant is committed to ensuring that brands can effortlessly oversee their campaigns without compromising transparency in their people-based advertising efforts. To support this commitment, we have integrated a variety of tools throughout the Ad Cloud, ensuring smooth workflows and clear visibility into advertising strategies and outcomes. Moreover, Viant provides direct access to the foundational technology that drives all applications within the Ad Cloud, reinforcing our dedication to empowering marketers with cutting-edge resources. This approach not only enhances campaign efficiency but also fosters trust and accountability in advertising practices.

Description

Exceptional technology. Vast reach. Plus, personalized customer connections. Yahoo DSP offers all the advantages of a closed ecosystem – minus the barriers. Welcome to your ideal solution. Combining extensive scale, exclusive inventory, and distinctive data, Yahoo DSP provides the perks of a walled garden while ensuring the openness of an independent platform. Elevate your television approach and discover additional audience reach with our insightful advanced TV solutions, which are accessible via Yahoo DSP. With these tools, you'll be able to enhance your marketing strategy significantly.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Proximic by Comscore Yes 
5X No 
AdGyde No 
AdParlor No 
AdStage No 
Criteo Commerce Grid No 
DV Publisher Suite No 
Eyeota Yes 
FreeWheel Beeswax No 
Ikigai No 
Kochava No 
MINT No 
Mozart Data No 
Nekton.ai No 
Onlymega No 
Power My Analytics No 
Retargetly No 
Supermetrics No 
TheOptimizer.io No 
Yieldlab No 

Integrations

Proximic by Comscore Yes 
5X Yes 
AdGyde Yes 
AdParlor Yes 
AdStage Yes 
Criteo Commerce Grid Yes 
DV Publisher Suite Yes 
Eyeota No 
FreeWheel Beeswax Yes 
Ikigai Yes 
Kochava Yes 
MINT Yes 
Mozart Data Yes 
Nekton.ai Yes 
Onlymega Yes 
Power My Analytics Yes 
Retargetly Yes 
Supermetrics Yes 
TheOptimizer.io Yes 
Yieldlab Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Viant

Founded

1999

Country

United States

Website

help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud

Vendor Details

Company Name

Yahoo

Founded

1994

Country

United States

Website

www.advertising.yahooinc.com/our-dsp

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

OTT

API Access No 
Content Organization No 
Live Events No 
Monetization Tools No 
Multi-Service Integration No 
SDK No 
Scheduling No 
Video Hosting/Storage No 
Video Quality Optimization No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

Alternatives

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