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features
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support

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Description

Verve Group operates as a worldwide brand performance advertising platform that seamlessly links brands and publishers to audiences in real time. Its innovative in-app data platform offers a secure and transparent solution for both programmatic and managed-service advertising by integrating location-based audiences with premium global and local supply, tailored specifically for brand performance initiatives. Trusted by leading Fortune 500 companies, Verve Group boasts direct partnerships with over 4,000 top-tier publishers and applications around the globe. As a subsidiary of Media and Games Invest (MGI), the company has established an international footprint with a workforce exceeding 200 employees across more than 25 offices in regions such as the Americas, Europe, Asia, and Oceania. By leveraging location intelligence, Verve Group enables businesses to understand consumer behaviors and interests, fostering authentic connections at precisely the right moment. In the realm of advertising, maintaining relevance is crucial, and our advanced data science capabilities empower brands to develop mobile strategies that are not only contextually relevant but also yield tangible outcomes. Ultimately, Verve Group stands at the forefront of enhancing brand engagement and performance in an ever-evolving digital landscape.

Description

The Viant Advertising Cloud serves as a comprehensive suite of cloud-based tools designed to help marketers effectively target the most suitable buyers by utilizing valuable insights from premier data providers, facilitating omnichannel engagement, and assessing the contribution of advertising efforts to sales and other critical performance metrics (KPIs). Comprising three core applications, the Ad Cloud enables marketers to plan, implement, and evaluate their strategies within a unified set of people-centric solutions. Viant is committed to ensuring that brands can effortlessly oversee their campaigns without compromising transparency in their people-based advertising efforts. To support this commitment, we have integrated a variety of tools throughout the Ad Cloud, ensuring smooth workflows and clear visibility into advertising strategies and outcomes. Moreover, Viant provides direct access to the foundational technology that drives all applications within the Ad Cloud, reinforcing our dedication to empowering marketers with cutting-edge resources. This approach not only enhances campaign efficiency but also fosters trust and accountability in advertising practices.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acxiom Real Identity Yes 
Amazon Transparent Ad Marketplace (TAM) Yes 
Causal Yes 
DV Publisher Suite Yes 
Eyeota No 
Freestar Yes 
Intuizi Yes 
Ours Privacy No 
PremierCashier Yes 
Proximic by Comscore No 
Sell.Do Yes 
Yext Yes 

Integrations

Acxiom Real Identity No 
Amazon Transparent Ad Marketplace (TAM) No 
Causal No 
DV Publisher Suite No 
Eyeota Yes 
Freestar No 
Intuizi No 
Ours Privacy Yes 
PremierCashier No 
Proximic by Comscore Yes 
Sell.Do No 
Yext No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Verve Group

Founded

2005

Country

United States

Website

verve.com/solutions/advertisers/index.html

Vendor Details

Company Name

Viant

Founded

1999

Country

United States

Website

help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

Alternatives