Average Ratings 2 Ratings

Total
ease
features
design
support

Average Ratings 1 Rating

Total
ease
features
design
support

Description

TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return? Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales. All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue. Trusted by over 150 European advertisers, including major retail and e-commerce brands.

Description

All marketing data connected. Every marketing touchpoint has a value and ROAS. Multi-touch marketing attribution models. All your marketing data and metrics can be imported into any tool. Optimize your marketing ROI across all channels. Marketers can increase their marketing ROI by connecting all marketing data to our marketing attribution platform. This allows for a 15-44% increase in marketing ROI. You can measure ROI for each channel, campaign, keyword, and creative. Be sure to account for cancellations, returns, and offline conversions. Automate all marketing data collection and reduce time spent formatting and preparing. Instead, focus on insights. Our advanced marketing attribution software makes it easy to access all your data wherever and whenever you need it. Our connectors and APIs make it easy to consume data in any tool. Analyze customer journeys across all touch points and optimize them. Our budget optimiser and marketing attribution software will help you save time while optimizing your budgets.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics Yes 
Awin Yes 
Criteo Yes 
Google Ads Yes 
Google Analytics Yes 
Google Data Studio Yes 
Google Sheets Yes 
LinkedIn Yes 
Microsoft Power BI Yes 
Pinterest Yes 
RTB House Yes 
Salesforce Yes 
AdRoll No 
Google Marketing Platform Yes 
Kelkoo Group Yes 
Meta Ads No 
Shopify No 
Telegram Yes 
TikTok Yes 
X Ads (Twitter Ads) No 

Integrations

Adobe Analytics Yes 
Awin Yes 
Criteo Yes 
Google Ads Yes 
Google Analytics Yes 
Google Data Studio Yes 
Google Sheets Yes 
LinkedIn Yes 
Microsoft Power BI Yes 
Pinterest Yes 
RTB House Yes 
Salesforce Yes 
AdRoll Yes 
Google Marketing Platform No 
Kelkoo Group No 
Meta Ads Yes 
Shopify Yes 
Telegram No 
TikTok No 
X Ads (Twitter Ads) Yes 

Pricing Details

1500€/month
Basic
Free Trial No 
Free Version No 

Pricing Details

$19 per month
Unlimited Reports
Unlimited Users
3 Data sources
2 Data Destinations
API+Database access
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

TrackAd

Founded

2015

Country

France

Website

www.trackad.ai/

Vendor Details

Company Name

Windsor.ai

Founded

2017

Country

Switzerland

Website

windsor.ai/

Product Features

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management Yes 
Multi-Campaign Yes 

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking No 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

Product Features

Data Analysis

Data Discovery Yes 
Data Visualization Yes 
High Volume Processing Yes 
Predictive Analytics Yes 
Regression Analysis No 
Sentiment Analysis No 
Statistical Modeling Yes 
Text Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

Alternatives

Alternatives

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