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Description
TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry.
The platform is a comprehensive solution that allows CPG teams to: Increase forecast accuracy and plan trade spend, execute promotions and control finances, manage contracts, claims, deductions, and analytics, and optimize trade promotions for maximum ROI.
Key Features & Capabilities:
AI Assistant: Talk to your data using plain language to get instant system guidance and expert insights. Ask about promotions, features, or performance metrics like ROI and trade spend to boost team adoption and productivity.
Advanced Analytics: Transform complex data into actionable insights with built-in reporting powered by Google Cloud Platform. Leverage pre-built dashboards (P&L, forecast accuracy) or create tailored reports instantly using a drag-and-drop interface. Features include advanced filtering and role-based security for compliance.
Enterprise Scalability: Support for complex global operations, including multi-channel and multi-currency management. The platform features cloud-native architecture for rapid deployment and seamless integration with major ERP and data systems.
Mobile Companion App: Access critical promotion details and approve programs on-the-go, giving in-field teams greater flexibility.
Operational Advantage & Support:
Built on simplicity, scalability, and synergy, offering an intuitive interface and flexible, configurable solutions. 24/7 Global Support & Success Team.
Description
In the current rapidly evolving business landscape, it is crucial for your sales team to have immediate access to vital information in order to make important business choices while on the move. By integrating trade promotion management (TPM) with customer relationship management (CRM) systems, organizations can speed up decision-making processes, boost productivity, and improve customer service. mPromo (Mobile Trade Promotion Management) is a solution built on the SAP Mobile Platform that equips field personnel with the necessary tools to efficiently plan, execute, and monitor trade promotion activities. The advantages of mobility enable instant decision-making, facilitating the planning and negotiation of promotional events with clients. Additionally, mPromo allows for what-if analysis, ensures promotion compliance tracking, and provides feedback to management. Furthermore, negotiations between supplier sales teams and retail representatives often rely on outdated or irrelevant information, which can hinder effective decision-making. This highlights the necessity of a real-time data solution like mPromo to enhance promotional strategies and maximize outcomes.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
Dynamics 365 Commerce
Yes
Fleetlane
Yes
NetSuite
Yes
SAP HANA
Yes
Integrations
Dynamics 365 Commerce
No
Fleetlane
No
NetSuite
No
SAP HANA
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
Yes
Mac
Yes
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
TELUS Agriculture & Consumer Goods
Country
Canada
Website
www.telus.com/tpm
Vendor Details
Company Name
Mindtree
Country
United States
Website
www.mindtree.com/insights/resources/mpromo-end-end-trade-promotion-management
Product Features
CPG
Customer Management
No
Electronic Data Interchange
No
Financial Accounting
No
Forecast / Demand Planning
No
Inventory Management
No
Lot Tracking
No
Pricing Management
No
Shopper Marketing
No
Trade Promotion
No
Retail Execution
AI / Image Recognition
No
Collaboration Tools
No
Data Collection
No
Inspection
No
Pricing / Placement Optimization
No
Product Education
No
Product Promotion Strategy
No
Retail Site Audit
No
Workforce Management
No
Trade Promotion Management
Analytics / ROI Tracking
Yes
Approval Workflow
Yes
Budgeting & Forecasting
Yes
Claims Management
Yes
Competitor Analysis
Yes
Compliance Management
Yes
Customer Management
Yes
Discount Management
Yes
Pricing Optimization
Yes
Promotion Calendar
Yes
Settlement Management
Yes
Trade Agreement Management
Yes
Product Features
Trade Promotion Management
Analytics / ROI Tracking
No
Approval Workflow
No
Budgeting & Forecasting
No
Claims Management
No
Competitor Analysis
No
Compliance Management
Yes
Customer Management
No
Discount Management
Yes
Pricing Optimization
No
Promotion Calendar
Yes
Settlement Management
No
Trade Agreement Management
No
