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Description
TELUS Trade Promotion Management’s offerings (formerly Exceedra) empower consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. We transform how brands plan, execute and settle trade investments across global markets. 25+ years of experience in the CPG industry.
The platform is a comprehensive solution that allows CPG teams to: Increase forecast accuracy and plan trade spend, execute promotions and control finances, manage contracts, claims, deductions, and analytics, and optimize trade promotions for maximum ROI.
Key Features & Capabilities:
AI Assistant: Talk to your data using plain language to get instant system guidance and expert insights. Ask about promotions, features, or performance metrics like ROI and trade spend to boost team adoption and productivity.
Advanced Analytics: Transform complex data into actionable insights with built-in reporting powered by Google Cloud Platform. Leverage pre-built dashboards (P&L, forecast accuracy) or create tailored reports instantly using a drag-and-drop interface. Features include advanced filtering and role-based security for compliance.
Enterprise Scalability: Support for complex global operations, including multi-channel and multi-currency management. The platform features cloud-native architecture for rapid deployment and seamless integration with major ERP and data systems.
Mobile Companion App: Access critical promotion details and approve programs on-the-go, giving in-field teams greater flexibility.
Operational Advantage & Support:
Built on simplicity, scalability, and synergy, offering an intuitive interface and flexible, configurable solutions. 24/7 Global Support & Success Team.
Description
For companies in the Consumer Packaged Goods (CPG) sector, trade spending typically ranks as the second highest cost, following the cost of goods sold. As consumer preferences and retail alliances evolve swiftly, these companies require enhanced capabilities to efficiently manage their trade promotion optimization efforts. The quest to optimize trade spending is complicated by various external elements, including fierce competition in the market, region-specific logistics, and compliance with regulations. Additionally, organizations encounter obstacles stemming from internal issues, such as fragmented data across multiple platforms (including ERP, POS systems, and syndicated data from sources like Nielsen), challenges in extracting insights from analyses conducted before and after promotions, and the common difficulties in fostering collaboration among teams in sales, marketing, finance, and demand planning. To tackle these challenges effectively, Wipro has developed its Promax® suite of solutions, which encompasses trade promotion management, optimization, and execution (TPM, TPO, and TPx), ensuring a comprehensive approach to trade spend management. By leveraging these solutions, CPG companies can navigate the complexities of trade spending with greater efficiency and effectiveness.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
Datatron
No
Denodo
No
Dynamics 365 Commerce
Yes
Fleetlane
Yes
HPE Consumption Analytics
No
IBM Apptio
No
NetSuite
Yes
PTC FlexPLM
No
SAP HANA
Yes
Ubersmith
No
Integrations
Datatron
Yes
Denodo
Yes
Dynamics 365 Commerce
No
Fleetlane
No
HPE Consumption Analytics
Yes
IBM Apptio
Yes
NetSuite
No
PTC FlexPLM
Yes
SAP HANA
No
Ubersmith
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
Yes
Mac
Yes
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
TELUS Agriculture & Consumer Goods
Country
Canada
Website
www.telus.com/tpm
Vendor Details
Company Name
Wipro
Country
United States
Website
www.wipro.com/consumer-packaged-goods/wipro-promax/
Product Features
CPG
Customer Management
No
Electronic Data Interchange
No
Financial Accounting
No
Forecast / Demand Planning
No
Inventory Management
No
Lot Tracking
No
Pricing Management
No
Shopper Marketing
No
Trade Promotion
No
Retail Execution
AI / Image Recognition
No
Collaboration Tools
No
Data Collection
No
Inspection
No
Pricing / Placement Optimization
No
Product Education
No
Product Promotion Strategy
No
Retail Site Audit
No
Workforce Management
No
Trade Promotion Management
Analytics / ROI Tracking
Yes
Approval Workflow
Yes
Budgeting & Forecasting
Yes
Claims Management
Yes
Competitor Analysis
Yes
Compliance Management
Yes
Customer Management
Yes
Discount Management
Yes
Pricing Optimization
Yes
Promotion Calendar
Yes
Settlement Management
Yes
Trade Agreement Management
Yes
Product Features
Trade Promotion Management
Analytics / ROI Tracking
Yes
Approval Workflow
No
Budgeting & Forecasting
Yes
Claims Management
No
Competitor Analysis
Yes
Compliance Management
No
Customer Management
Yes
Discount Management
No
Pricing Optimization
No
Promotion Calendar
No
Settlement Management
No
Trade Agreement Management
No
