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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Our premier product, the Simpli.fi Programmatic Marketing Platform, facilitates the effective acquisition of precisely-targeted impressions across various real-time bidding (RTB) ad exchanges. Utilizing Simpli.fi, programmatic marketers are empowered to leverage unstructured data, thereby unlocking endless potential for both display and mobile advertising. The platform allows marketers to precisely target, optimize, and analyze display campaigns down to individual data elements, mirroring the capabilities available to local advertisers in pay-for-performance search, which enhances precision and reduces inefficiencies. Distinctively, Simpli.fi stands out as the sole programmatic marketing solution specifically designed for unstructured data. In contrast to many competitors who rely on generic technology sourced from third parties, Simpli.fi is committed to creating its own proprietary technologies tailored for unstructured data applications. Additionally, Simpli.fi encompasses a comprehensive suite including DSP, DMP, and SSP functionalities, making it a versatile choice for marketers. As a result, users benefit from a more integrated and streamlined approach to their programmatic marketing efforts.

Description

Utilize paid search advertisements and display banners across both desktop and mobile platforms. Connect with potential customers via Yandex Search as well as numerous websites within the Yandex Advertising Network. You are charged solely for clicks on ads or vCards related to contextual advertising, while for display advertisements, fees are incurred based on valid impressions. Your advertisements reach users who have shown interest in your offerings, both on Yandex and throughout the Yandex Advertising Network. You will always have visibility into user interactions with your ads and can adjust your settings to align with your marketing objectives. Partner with Yandex Direct to enhance your return on investment — we are committed to helping you attract a fresh audience and boost your sales, ensuring that your advertising efforts yield tangible results. By leveraging these strategies, you can maximize the effectiveness of your marketing campaigns.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AUDIENCEX Yes 
AgencyAnalytics Yes 
Beachfront Yes 
Bionic for Agencies Yes 
Blotout Yes 
Cross Pixel Yes 
DV Publisher Suite Yes 
Humming Yes 
Improvado Yes 
Meltano Yes 
MyTracker No 
NinjaCat Yes 
Octella No 
SQLBackupAndFTP No 

Integrations

AUDIENCEX No 
AgencyAnalytics No 
Beachfront No 
Bionic for Agencies No 
Blotout No 
Cross Pixel No 
DV Publisher Suite No 
Humming No 
Improvado No 
Meltano No 
MyTracker Yes 
NinjaCat No 
Octella Yes 
SQLBackupAndFTP Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Simpli.fi

Founded

2010

Country

United States

Website

simpli.fi/platform/

Vendor Details

Company Name

Yandex

Founded

2000

Country

Russia

Website

ads.yandex.com/direct_eng

Product Features

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

OTT

API Access Yes 
Content Organization No 
Live Events No 
Monetization Tools Yes 
Multi-Service Integration Yes 
SDK No 
Scheduling No 
Video Hosting/Storage No 
Video Quality Optimization No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Retargeting

A/B Testing No 
Audience Targeting No 
Behavioral Targeting No 
Conversion Tracking No 
Geo Targeting No 
Mobile Retargeting No 
Personalization No 
Recommendation Engine No 
Social Media Retargeting No 

Product Features

Search Engine Marketing (SEM)

A/B Testing No 
Account Alerts No 
Analytics / ROI Tracking No 
Bid Management No 
Budget Management No 
Campaign Management No 
Conversion Tracking No 
Google / Bing Ads No 
Keyword Research Tools No 
Keyword Tracking No 
Landing Pages / Web Forms No 
URL Builder No 

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