Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Salesforce Agentforce Media is a purpose-built media CRM designed to help media and entertainment companies modernize operations and increase revenue. It connects advertiser, subscriber, and audience data within one unified platform. With AI-powered insights from Agentforce, teams can optimize monetization strategies across digital and traditional channels. The platform simplifies complex media sales processes with integrated CPQ, order management, and campaign planning tools. Subscriber management capabilities support personalized engagement and lifecycle automation. An industry-specific data model ensures workflows are tailored to media business needs. Built-in automation reduces manual tasks and operational overhead. Integration with Marketing Cloud, Service Cloud, and Data 360 expands personalization and analytics capabilities. Media organizations can launch new offerings faster while maintaining a centralized view of customers and advertisers. Agentforce Media helps companies boost productivity and accelerate return on investment.
Description
Salesforce Koa represents the company's inaugural CRM reasoning model tailored for Agentforce, developed using NVIDIA Nemotron and enhanced by 27 years of accumulated Salesforce CRM expertise to navigate intricate, multi-step tasks in enterprise environments. Rooted in nearly three decades of CRM application experience, it has undergone additional training on a unique synthetic dataset that reflects authentic business processes, workflows, and operational regulations. The scenarios employed during training are designed to replicate the reasoning, tool utilization, and decision-making processes that Agentforce agents engage in throughout the customer journey, which includes activities like lead generation, opportunity qualification, and service case resolution, applicable across over 14 different sectors. Koa is specifically crafted for precise CRM functions and is assessed using Salesforce CRM Bench, incorporating genuine workflows such as opportunity updates, case routing, and follow-up scheduling. According to Salesforce, Koa achieves an 11% increase in accuracy for selecting appropriate actions and recalls customer context with a reliability that is 2.1 times greater than previous models. This innovative approach not only enhances efficiency but also significantly improves the overall customer experience across the board.
API Access
Has API
No
API Access
Has API
No
Integrations
Salesforce
Yes
CloudHub
Yes
Criteo Commerce Yield
Yes
NVIDIA Nemotron
No
Salesforce Agentforce
No
Salesforce Agentforce Marketing
Yes
Salesforce Data 360
Yes
Integrations
Salesforce
Yes
CloudHub
No
Criteo Commerce Yield
No
NVIDIA Nemotron
Yes
Salesforce Agentforce
Yes
Salesforce Agentforce Marketing
No
Salesforce Data 360
No
Pricing Details
$325 per month
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Salesforce
Founded
1999
Country
United States
Website
www.salesforce.com/media/cloud/
Vendor Details
Company Name
Salesforce
Founded
1999
Country
United States
Website
www.salesforce.com/agentforce/koa/
Product Features
CRM
Calendar/Reminder System
No
Call Logging
No
Document Storage
No
Email Marketing
No
Internal Chat Integration
No
Lead Scoring
No
Marketing Automation Integration
No
Mobile Access
No
Quotes / Proposals
No
Segmentation
No
Social Media Integration
No
Task Management
No
Territory Management
No