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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

SKP DMP stands out as Korea's leading Data Management Platform, facilitating corporate marketing efforts by effectively harnessing the service user data from SK Group. It sources non-identifying information from over 94% of SK Group's subsidiaries, including notable names like SK Telecom, SK Broadband, STOA, and SKP. The platform boasts an impressive collection of 130 million Advertising IDs and cookie IDs, capturing user behavior across a wide range of services, from e-commerce to mobile broadcasting. By ensuring the acquisition of reliable and secure data directly from the exclusive DMP ICT family, which has direct access to SK Group's data, SKP DMP maintains a strong competitive edge. Additionally, the demographic and behavioral data is meticulously categorized based on Audience segments and tailored to fit the local market, greatly enhancing its effectiveness for marketing initiatives. This careful reorganization of data not only boosts its applicability but also empowers businesses to make informed decisions.

Description

As trailblazers in outcome-focused media, we strive to align advertisers' digital media spending directly with the business results they prioritize. Our proprietary AI optimization solution, Copilot, facilitates the creation of tailored algorithmic models that detect distinct performance patterns and dynamically adjust investments in real-time, all in line with our clients’ unique objectives. Xaxis continuously innovates and collaborates to enhance campaign effectiveness across diverse channels, including Digital Out of Home (DOOH), audio, e-commerce, shoppable formats, and specialized creative services. Established in 2011, Xaxis is the cutting-edge programmatic division of GroupM, the largest media investment firm globally, offering localized expertise in 48 different markets worldwide. With our commitment to evolving strategies and technologies, we aim to redefine success in the digital advertising landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

DynAdmic No 
MINT No 
NexClipper Yes 
Sizmek Ad Suite No 
TidalScale Yes 

Integrations

DynAdmic Yes 
MINT Yes 
NexClipper No 
Sizmek Ad Suite Yes 
TidalScale No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

SK planet

Founded

2011

Country

South Korea

Website

www.skpdmp.com/main.php

Vendor Details

Company Name

Xaxis

Founded

2011

Country

United States

Website

www.xaxis.com

Product Features

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Product Features

Artificial Intelligence

Chatbot No 
For Healthcare No 
For Sales No 
For eCommerce No 
Image Recognition No 
Machine Learning No 
Multi-Language No 
Natural Language Processing No 
Predictive Analytics No 
Process/Workflow Automation No 
Rules-Based Automation No 
Virtual Personal Assistant (VPA) No 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

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