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Description

Although trade promotion, retail execution, and other essential consumer packaged goods (CPG) functions effectively employ technology to streamline processes and consolidate insights, the field of shopper marketing has yet to embrace such advancements. Our 2018 Shopper Marketing Optimization Report indicates that a staggering 78% of respondents view the efficiency of their shopper marketing processes as average or below. This stagnation in modernization is impeding overall performance, making Shopper Marketing Optimization (SMO) vital for fostering revenue growth in the CPG sector. To enhance your commercial investments, utilize a collaborative budgeting tool that enables managers to link budgets to specific, measurable objectives, distribute resources among various teams or accounts, and monitor performance through immediate reports on spending activities that can be analyzed at the customer, brand, and category levels. This approach fosters teamwork by bringing global teams and agencies together around a single, reliable source of information. Additionally, it incorporates proven methods and financial analytics into planning cycles, ultimately boosting the effectiveness of marketing programs while ensuring that resources are allocated efficiently. By prioritizing these strategies, companies can better align their shopper marketing efforts with modern demands and expectations.

Description

In order to capture the attention of consumers in today's evolving customer experience landscape, brands need to enable shoppers to explore and buy products in a manner that aligns with their everyday lives — quick, seamless, and visually engaging. To enhance conversion rates, brands can leverage visual AI technology that assists shoppers in identifying products that align with their individual tastes throughout the purchasing process. By integrating real-time behavioral insights with visual AI, companies can forecast which products are most likely to appeal to each shopper. Furthermore, increasing revenue and simplifying the shopping experience can be achieved by merging AI-enhanced product tagging with advanced text search capabilities. Leading brands around the globe collaborate with Syte to forge intuitive shopping experiences that improve navigation, enhance product discoverability, and elevate conversion rates while driving up the average order value. With a focus on the specific requirements of fashion, jewelry, and home decor sectors, Syte’s dedicated team of professionals has crafted, fine-tuned, and optimized visual AI solutions to meet these needs effectively. This partnership empowers brands to stay ahead of the curve in a competitive market.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Klaviyo No 
SAP Store No 

Integrations

Klaviyo Yes 
SAP Store Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Cierant Corporation

Founded

1987

Country

United States

Website

www.cierant.com/explore/shopt/

Vendor Details

Company Name

Syte

Founded

2015

Country

Israel

Website

www.syte.ai/

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

Product Features

eCommerce Personalization

A/B Testing No 
Abandoned Cart Email No 
Dynamic Pricing No 
Offers & Discounts Notifications No 
Personalized Site Navigation No 
Product Recommendations No 
Reporting / Analytics No 
Social Insights No 

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