Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Although trade promotion, retail execution, and other essential consumer packaged goods (CPG) functions effectively employ technology to streamline processes and consolidate insights, the field of shopper marketing has yet to embrace such advancements. Our 2018 Shopper Marketing Optimization Report indicates that a staggering 78% of respondents view the efficiency of their shopper marketing processes as average or below. This stagnation in modernization is impeding overall performance, making Shopper Marketing Optimization (SMO) vital for fostering revenue growth in the CPG sector. To enhance your commercial investments, utilize a collaborative budgeting tool that enables managers to link budgets to specific, measurable objectives, distribute resources among various teams or accounts, and monitor performance through immediate reports on spending activities that can be analyzed at the customer, brand, and category levels. This approach fosters teamwork by bringing global teams and agencies together around a single, reliable source of information. Additionally, it incorporates proven methods and financial analytics into planning cycles, ultimately boosting the effectiveness of marketing programs while ensuring that resources are allocated efficiently. By prioritizing these strategies, companies can better align their shopper marketing efforts with modern demands and expectations.
Description
Our crowdsourcing platform utilizes a vast network of shoppers who provide real-time insights into your in-store execution. We gather, validate, and analyze this information, transforming it into actionable KPIs that empower you to achieve retail excellence and enhance your sales performance. Snooper equips you with the tools necessary to attain optimal store execution by offering a quicker, more consumer-focused perspective on your brand's visibility and performance in retail settings. Gain access to unbiased and consumer-focused data collected by a community of everyday shoppers throughout Australia and New Zealand. This enables your field team to save valuable time and concentrate on their primary role—selling! By optimizing each store visit, you can increase ROI and guide your team to stores where their efforts can significantly boost sales. Moreover, you can implement timely corrective measures based on real-time consumer insights, potentially driving a sales increase of up to 15%. In this way, our platform not only enhances operational efficiency but also fosters a deeper understanding of consumer preferences and behaviors.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Cierant Corporation
Founded
1987
Country
United States
Website
www.cierant.com/explore/shopt/
Vendor Details
Company Name
Snooper
Founded
2016
Country
Autralia
Website
snooper-app.com
Product Features
Retail Execution
AI / Image Recognition
No
Collaboration Tools
No
Data Collection
No
Inspection
No
Pricing / Placement Optimization
No
Product Education
No
Product Promotion Strategy
No
Retail Site Audit
No
Workforce Management
No
Product Features
Retail Execution
AI / Image Recognition
No
Collaboration Tools
No
Data Collection
No
Inspection
No
Pricing / Placement Optimization
No
Product Education
No
Product Promotion Strategy
No
Retail Site Audit
No
Workforce Management
No