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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

By prioritizing the needs of publishers, we empower our clients to unlock the maximum value of their digital assets, simultaneously offering marketers clear access to premium inventory. Our commitment to addressing the most critical challenges in the industry has positioned us as leaders in sell-side innovation over the years. We deliver crucial audience insights and advanced machine-learning algorithms that facilitate exceptional monetization across various devices, channels, and ad formats. PubMatic has built a worldwide framework designed to foster significant connections between consumers, content, and brands on a large scale. It is vital to equip you with the tools necessary for making informed, strategic choices. Our vision for products aims to provide clients with a comprehensive advertising technology stack. Furthermore, we have developed an adaptable system in which every element can be tailored and expanded to meet unique needs. This flexibility ensures that our clients can stay ahead in an ever-evolving landscape.

Description

Introducing the Zeta SSP, a platform designed to bridge the gap between publishers and Zeta's extensive array of brands and advertisers via direct supply partnerships. With features like IAB standard category blocking, domain-specific advertiser blocking, and tailored optimizations for ad formats and sizes, users can enhance their advertising strategies effectively. Gain insights that inform your approach through comprehensive performance metrics, demand buying intelligence, and precise filtering options. The Zeta SSP utilizes our proprietary DSP alongside longstanding collaborations with top digital marketers and strategic partnerships with third-party DSPs to optimize demand for your inventory, ultimately fostering significant revenue increase. Additionally, you will benefit from direct account management and a wide range of dedicated support channels. Moreover, by tapping into our Disqus network, you can maintain ownership of your user data and establish a robust authentication strategy ahead of the forthcoming cookie-less landscape. Implementation is seamless and straightforward, with direct integrations available for Prebid, oRTB, and VAST, ensuring a smooth transition for your advertising needs. This approach not only enhances operational efficiency but also positions your business to thrive in a rapidly evolving digital ecosystem.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

ASTRAD DSP Yes 
AcuityAds Yes 
Amagi Yes 
Amazon Transparent Ad Marketplace (TAM) Yes 
Amazon Unified Ad Marketplace (UAM) Yes 
BDEX Yes 
Campaign Manager+ Yes 
Confiant Yes 
Disqus No 
Eyeota Yes 
KNOREX XPO Yes 
Mile Yes 
Operative.One Yes 
Pontiac Intelligence Yes 
Proximic by Comscore Yes 
PubPower Yes 
ReklamStore Yes 
Snigel Yes 
e-X Advertising Intelligence Platform Yes 

Integrations

ASTRAD DSP No 
AcuityAds No 
Amagi No 
Amazon Transparent Ad Marketplace (TAM) No 
Amazon Unified Ad Marketplace (UAM) No 
BDEX No 
Campaign Manager+ No 
Confiant No 
Disqus Yes 
Eyeota No 
KNOREX XPO No 
Mile No 
Operative.One No 
Pontiac Intelligence No 
Proximic by Comscore No 
PubPower No 
ReklamStore No 
Snigel No 
e-X Advertising Intelligence Platform No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

PubMatic

Founded

2006

Country

United States

Website

pubmatic.com

Vendor Details

Company Name

Zeta

Website

about.disqus.com/zeta-ssp

Product Features

App Monetization

Banner Ads Yes 
Data Monetization Yes 
Dynamic Product Ads Yes 
Native Ads Yes 
Playable Ads Yes 
Rich Media Ads Yes 
Sponsorships Yes 
Subscriptions Yes 
Video Ads Yes 

Product Features

Alternatives

Alternatives

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