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features
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support

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Description

We stand apart from conventional data cooperatives. Utilizing our proprietary algorithms, we merge traditional data sources, such as individual buying patterns, with the innovative and largely unexplored realm of online browsing behavior and purchase intent. This distinctive blend of data enables us to enhance the effectiveness of traditional Coop lists and to pinpoint previously unidentified website visitors for direct mail outreach. In the eyes of a typical data cooperative, two individuals who purchased a pair of shoes last month might appear identical, sharing the same purchasing history and having equal chances of buying another pair. However, at Path2Response, we discern a deeper story; one customer is content with their purchase, while the other is still actively searching online for a second pair of shoes. Although both customers are potentially valuable, we recognize that the second customer is currently in the market, demonstrating an intent to make a follow-up purchase. This nuanced understanding allows us to tailor our outreach more effectively, ensuring that we engage with the right customers at the right time.

Description

RRD Direct Mail Services provides an unmatched range of resources in the realm of print marketing. We have pioneered innovative production efficiencies and leveraged automated processing alongside customization technologies. Our extensive expertise and analytical capabilities enable us to deliver impactful communications tailored to audiences of various sizes. We design marketing initiatives that attract new customers while also crafting essential business communications that reinforce and expand brand presence. By addressing our clients' most pressing challenges, we offer the most comprehensive suite of capabilities in the industry. Our customized solutions have empowered clients to navigate obstacles unique to their operations, and the outcomes are a testament to our effectiveness. In today's complex buyer journey, transforming potential customers into devoted partners and advocates necessitates a skilled approach. This dedication to excellence ensures that we not only meet but exceed our clients’ expectations.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Path2Response

Founded

2013

Country

United States

Website

path2response.com

Vendor Details

Company Name

R.R. Donnelley & Sons

Founded

1864

Country

United States

Website

www.rrd.com

Product Features

Buyer Intent

B2B Lead Generation No 
CRM Integration No 
Channel Attribution No 
Competitor Analysis No 
Content Marketing No 
Customer Journey Mapping No 
Customer Profiles No 
Intent Data No 
Lead Notifications No 
Lead Scoring No 

Direct Mail Automation

A/B Testing No 
Analytics/Reporting No 
Campaign Management No 
Data Import/Export No 
Delivery Tracking No 
Design Management No 
Event Triggered Mailings No 
List Scrubbing No 
Mailing List Purchasing No 
Mailing Services Integration No 
Pre-made Templates No 
Printing Services Integration No 
Response Alerts No 

Product Features

Direct Mail Automation

A/B Testing Yes 
Analytics/Reporting Yes 
Campaign Management No 
Data Import/Export No 
Delivery Tracking Yes 
Design Management No 
Event Triggered Mailings No 
List Scrubbing No 
Mailing List Purchasing No 
Mailing Services Integration Yes 
Pre-made Templates No 
Printing Services Integration Yes 
Response Alerts No 

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