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Description

Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow. All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required. Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action. Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89/year.

Description

VWO Insights integrates various tools such as session recordings, heatmaps, and on-page surveys to identify issues within your visitors’ experiences, allowing you to address existing problems and enhance positive aspects. Additionally, funnels enable you to spot conversion leaks and investigate the factors behind visitor drop-offs, utilizing heatmaps and session recordings for in-depth analysis. Thanks to advanced segmentation features, you can form intricate segments and apply bracketing logic to refine your funnel reports, revealing new visitor categories. If you observe a significant drop-off at a certain stage, you can effortlessly access session recordings of those specific visitors who did not complete the desired action with just one click. VWO recordings operate continuously, providing insights into friction points throughout the journey of distinct buyer personas. This functionality not only aids in comprehending the user experience but also simplifies the process of identifying growth opportunities and testing strategies tailored to each segment. Ultimately, such insights empower businesses to make informed decisions that enhance overall user engagement and conversion rates.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

WordPress Yes 
Adobe Marketo Measure No 
Astra Yes 
Autoptimize Yes 
BigCommerce No 
Data Virtuality No 
Divi Yes 
Drupal No 
Elementor Yes 
Flows No 
Forminator Yes 
Google Analytics No 
Gravity Forms Yes 
Hummingbird Yes 
Jetpack for Wordpress Yes 
Joomla! No 
WP Rocket Yes 
WPBakery Yes 
WPForms Yes 
comScore No 

Integrations

WordPress Yes 
Adobe Marketo Measure Yes 
Astra No 
Autoptimize No 
BigCommerce Yes 
Data Virtuality Yes 
Divi No 
Drupal Yes 
Elementor No 
Flows Yes 
Forminator No 
Google Analytics Yes 
Gravity Forms No 
Hummingbird No 
Jetpack for Wordpress No 
Joomla! Yes 
WP Rocket No 
WPBakery No 
WPForms No 
comScore Yes 

Pricing Details

$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.

Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.

Business EUR 179/year: multi-site licence.

Agency EUR 299/year: white-label client reports and agency dashboard.

All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Trial Yes 
Free Version Yes 

Pricing Details

$169 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

OptiUser

Founded

2026

Country

France

Website

optiuser.com

Vendor Details

Company Name

Wingify

Founded

2010

Country

India

Website

vwo.com/insights/

Product Features

Heatmap

Behavioral Mapping Yes 
Dashboard Yes 
Dynamic Maps Yes 
Element Analytics Yes 
Embeddable Maps No 
For Sales Yes 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics Yes 

Session Replay

Eye Tracking Yes 
Form Analytics Yes 
Heatmaps Yes 
Mouse Tracking Yes 
Optimization Tools Yes 
Session Recording Yes 
Surveys Yes 
User Experience Analysis Yes 
User Feedback Yes 
Visitor Segmentation Yes 

Product Features

Heatmap

Behavioral Mapping Yes 
Dashboard Yes 
Dynamic Maps Yes 
Element Analytics Yes 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping No 
Territorial Mapping Yes 
Website Analytics Yes 

Session Replay

Eye Tracking No 
Form Analytics No 
Heatmaps No 
Mouse Tracking No 
Optimization Tools No 
Session Recording No 
Surveys No 
User Experience Analysis No 
User Feedback No 
Visitor Segmentation No 

Web Analytics

Campaign Management No 
Conversion Tracking No 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking No 
Referral Source Tracking No 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking No 

Alternatives

Alternatives

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