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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Are you finding it challenging to optimize yield across various channels, develop robust inventory and pricing strategies, and enhance your tracking and billing systems? These elements are essential for a thriving advertising enterprise. Understanding this need, Operative has created the Operative Digital Platform, tailored to align with your current operations while guiding you toward your future objectives. Although the thought of migration may be daunting, with Operative, you can be fully operational in as little as 8 weeks, thanks to our commitment to automation tools for migration and a reliable, scalable implementation process. There's no need to delay assessing your post-DSM landscape; you can transition to your new platform before the deadline, which will simplify reporting and streamline processes throughout the organization. Operative has consistently demonstrated success in helping clients achieve significant returns on investment by utilizing the Operative.One® platform to effectively manage their digital advertising operations, ensuring that your business is equipped for both present and future success. By choosing Operative, you position your business to thrive in an ever-evolving market.

Description

Salesforce Agentforce Media is a purpose-built media CRM designed to help media and entertainment companies modernize operations and increase revenue. It connects advertiser, subscriber, and audience data within one unified platform. With AI-powered insights from Agentforce, teams can optimize monetization strategies across digital and traditional channels. The platform simplifies complex media sales processes with integrated CPQ, order management, and campaign planning tools. Subscriber management capabilities support personalized engagement and lifecycle automation. An industry-specific data model ensures workflows are tailored to media business needs. Built-in automation reduces manual tasks and operational overhead. Integration with Marketing Cloud, Service Cloud, and Data 360 expands personalization and analytics capabilities. Media organizations can launch new offerings faster while maintaining a centralized view of customers and advertisers. Agentforce Media helps companies boost productivity and accelerate return on investment.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Salesforce Yes 
CloudHub No 
Criteo Commerce Yield No 
Google Ad Manager Yes 
Oracle PeopleSoft Yes 
PubMatic Yes 
Salesforce Agentforce Marketing No 
Salesforce Data 360 No 

Integrations

Salesforce Yes 
CloudHub Yes 
Criteo Commerce Yield Yes 
Google Ad Manager No 
Oracle PeopleSoft No 
PubMatic No 
Salesforce Agentforce Marketing Yes 
Salesforce Data 360 Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$325 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Operative

Founded

2000

Country

United States

Website

www.operative.com/operative-one/

Vendor Details

Company Name

Salesforce

Founded

1999

Country

United States

Website

www.salesforce.com/media/cloud/

Product Features

Revenue Management

Competitor Analysis No 
Dynamic Pricing No 
For Airlines No 
For Hospitality Industry No 
Forecasting No 
Inventory Control No 
Price Optimization No 
Recommendation Engine No 
Yield Management No 

Product Features

CRM

Calendar/Reminder System No 
Call Logging No 
Document Storage No 
Email Marketing No 
Internal Chat Integration No 
Lead Scoring No 
Marketing Automation Integration No 
Mobile Access No 
Quotes / Proposals No 
Segmentation No 
Social Media Integration No 
Task Management No 
Territory Management No 

Alternatives

Alternatives