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Description

We assist businesses in uncovering valuable insights hidden within their vast data resources. In today's digital landscape, companies are inundated with an overwhelming volume of data that can greatly enhance their operational efficiency. At Omnicommerce, we equip you with affordable tools that enable you to swiftly and conveniently access these valuable insights. Our insight suites will illuminate your performance metrics with exceptional detail, guiding you towards the most impactful decisions. One key component is our Google Ads Suite, which addresses the fact that over 40% of marketing budgets are allocated to Google Ads, making it crucial to leverage data for optimizing expenditures. Given the numerous gaps in Google’s reporting, our suite fills these voids and employs various analytical techniques to support improved business performance decisions. By adhering to our proven methodology of allocating, optimizing, and reviewing, our Google Ads Suite offers a range of focused tasks designed to enhance your overall performance. Ultimately, we are committed to helping you navigate the complexities of data to drive impactful outcomes for your business.

Description

TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return? Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales. All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue. Trusted by over 150 European advertisers, including major retail and e-commerce brands.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Google Ads Yes 
AT Internet No 
Adobe Analytics No 
Awin No 
Connexity No 
Eulerian No 
Google Ad Manager No 
Google Data Studio No 
Google Marketing Platform No 
Google Sheets No 
Instagram No 
Kelkoo Group No 
Microsoft Power BI No 
Pinterest No 
RTB House No 
Shopify Yes 
Snapchat No 
Telegram No 
Tripadvisor No 
trivago No 

Integrations

Google Ads Yes 
AT Internet Yes 
Adobe Analytics Yes 
Awin Yes 
Connexity Yes 
Eulerian Yes 
Google Ad Manager Yes 
Google Data Studio Yes 
Google Marketing Platform Yes 
Google Sheets Yes 
Instagram Yes 
Kelkoo Group Yes 
Microsoft Power BI Yes 
Pinterest Yes 
RTB House Yes 
Shopify No 
Snapchat Yes 
Telegram Yes 
Tripadvisor Yes 
trivago Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

1500€/month
Basic
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Omnicommerce

Country

United Kingdom

Website

omnicommerce.co.uk

Vendor Details

Company Name

TrackAd

Founded

2015

Country

France

Website

www.trackad.ai/

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Product Features

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management Yes 
Multi-Campaign Yes 

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking No 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

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