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Description

Odyssey serves as a multi-touch attribution tool that seamlessly connects with your Google Analytics, offering valuable insights into the actual effectiveness of your marketing channels. By leveraging the actionable insights provided by Odyssey, you can enhance your online marketing performance significantly. The tool meticulously analyzes each traffic source, delivering tailored ad spend recommendations for every advertisement. By comparing these suggestions with your current expenditures, you can uncover potential opportunities and identify any bottlenecks in your strategy. To begin utilizing Odyssey, all you require is access to Google Analytics. It effectively utilizes your raw click data from Google Analytics, enabling you to gain practical insights. Integration with all your marketing channels is straightforward, allowing you to assess the incremental value contributed by each channel at every level. Recognizing that customers interact with multiple devices, our attribution model is specifically optimized for this reality. By utilizing all available data, Odyssey constructs a comprehensive view of the full customer journey, incorporating cross-device attribution. Consequently, you receive a holistic perspective of the customer journey, all presented in a single, cohesive view, empowering you to make informed marketing decisions.

Description

ZapScope is an intuitive analytics platform that transforms real-world data into easy-to-understand, actionable insights with just a single click. It provides businesses with ready-to-go market research reports, uncovers operational challenges and regional market deficiencies, and offers social audit insights to reveal potential opportunities. In addition, ZapScope features YouTube analytics, sentiment analysis, and trending keyword identification to enhance content creation and marketing strategies. The platform ensures that all insights are delivered instantly, eliminating the need for coding, complicated setups, or specialized technical knowledge. This allows businesses to focus on leveraging the data effectively without getting bogged down by technical hurdles.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Facebook Yes 
Google Analytics Yes 
Instagram Yes 
Shopify Yes 
WooCommerce Yes 

Integrations

Facebook No 
Google Analytics No 
Instagram No 
Shopify No 
WooCommerce No 

Pricing Details

$250 per month
Free Trial Yes 
Free Version No 

Pricing Details

$50/month/user
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Odyssey

Founded

2016

Country

Netherlands

Website

odysseyattribution.co

Vendor Details

Company Name

ZapScope

Founded

2026

Country

United States

Website

www.zapscope.com

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

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