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Description
Odyssey serves as a multi-touch attribution tool that seamlessly connects with your Google Analytics, offering valuable insights into the actual effectiveness of your marketing channels. By leveraging the actionable insights provided by Odyssey, you can enhance your online marketing performance significantly. The tool meticulously analyzes each traffic source, delivering tailored ad spend recommendations for every advertisement. By comparing these suggestions with your current expenditures, you can uncover potential opportunities and identify any bottlenecks in your strategy. To begin utilizing Odyssey, all you require is access to Google Analytics. It effectively utilizes your raw click data from Google Analytics, enabling you to gain practical insights. Integration with all your marketing channels is straightforward, allowing you to assess the incremental value contributed by each channel at every level. Recognizing that customers interact with multiple devices, our attribution model is specifically optimized for this reality. By utilizing all available data, Odyssey constructs a comprehensive view of the full customer journey, incorporating cross-device attribution. Consequently, you receive a holistic perspective of the customer journey, all presented in a single, cohesive view, empowering you to make informed marketing decisions.
Description
Enhance the effectiveness of your marketing budget by leveraging our state-of-the-art tracking and attribution software that delivers accurate results.
TrackBee seamlessly integrates with all your advertising platforms, making the connection process straightforward. We also play an active role in refining these advertising channels by transmitting real-time data back to the respective platforms.
Even with the challenges of iOS 14.5, cookie consent issues, and ad blockers, our solution ensures you can track effortlessly.
Simply sign up, link your store, and you’ll be ready to start tracking.
Obtain a comprehensive view of all your marketing channels through a single, user-friendly dashboard.
To boost the effectiveness of your ad platform's pixel, we relay data back to enhance its performance.
By utilizing intelligent data, you can optimize your advertising expenditure and reduce unnecessary losses while maximizing returns.
With TrackBee, you can finally take control of your marketing efforts like never before.
API Access
Has API
API Access
Has API
Integrations
Facebook
Instagram
Shopify
WooCommerce
ConvertCreator
Facebook Ads
Google Ads
Google Analytics
Instagram Ads
Pinterest
Integrations
Facebook
Instagram
Shopify
WooCommerce
ConvertCreator
Facebook Ads
Google Ads
Google Analytics
Instagram Ads
Pinterest
Pricing Details
$250 per month
Free Trial
Free Version
Pricing Details
€100/month per store
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Odyssey
Founded
2016
Country
Netherlands
Website
odysseyattribution.co
Vendor Details
Company Name
TrackBee
Country
The Netherlands
Website
www.trackbee.io
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking