Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Odyssey serves as a multi-touch attribution tool that seamlessly connects with your Google Analytics, offering valuable insights into the actual effectiveness of your marketing channels. By leveraging the actionable insights provided by Odyssey, you can enhance your online marketing performance significantly. The tool meticulously analyzes each traffic source, delivering tailored ad spend recommendations for every advertisement. By comparing these suggestions with your current expenditures, you can uncover potential opportunities and identify any bottlenecks in your strategy. To begin utilizing Odyssey, all you require is access to Google Analytics. It effectively utilizes your raw click data from Google Analytics, enabling you to gain practical insights. Integration with all your marketing channels is straightforward, allowing you to assess the incremental value contributed by each channel at every level. Recognizing that customers interact with multiple devices, our attribution model is specifically optimized for this reality. By utilizing all available data, Odyssey constructs a comprehensive view of the full customer journey, incorporating cross-device attribution. Consequently, you receive a holistic perspective of the customer journey, all presented in a single, cohesive view, empowering you to make informed marketing decisions.
Description
We assist businesses in uncovering valuable insights hidden within their vast data resources. In today's digital landscape, companies are inundated with an overwhelming volume of data that can greatly enhance their operational efficiency. At Omnicommerce, we equip you with affordable tools that enable you to swiftly and conveniently access these valuable insights. Our insight suites will illuminate your performance metrics with exceptional detail, guiding you towards the most impactful decisions. One key component is our Google Ads Suite, which addresses the fact that over 40% of marketing budgets are allocated to Google Ads, making it crucial to leverage data for optimizing expenditures. Given the numerous gaps in Google’s reporting, our suite fills these voids and employs various analytical techniques to support improved business performance decisions. By adhering to our proven methodology of allocating, optimizing, and reviewing, our Google Ads Suite offers a range of focused tasks designed to enhance your overall performance. Ultimately, we are committed to helping you navigate the complexities of data to drive impactful outcomes for your business.
API Access
Has API
No
API Access
Has API
No
Integrations
Shopify
Yes
Facebook
Yes
Google Ads
No
Google Analytics
Yes
Instagram
Yes
WooCommerce
Yes
Integrations
Shopify
Yes
Facebook
No
Google Ads
Yes
Google Analytics
No
Instagram
No
WooCommerce
No
Pricing Details
$250 per month
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Odyssey
Founded
2016
Country
Netherlands
Website
odysseyattribution.co
Vendor Details
Company Name
Omnicommerce
Country
United Kingdom
Website
omnicommerce.co.uk
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
No
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
No
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
No
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
No
ROI Tracking
Yes
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No