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Description

Utilize our smartphone-based eye tracking technology to analyze how users allocate their focus while engaging with your digital products, promotional materials, or overall brand. Gain insights into user behavior by examining video recordings, heatmaps, click patterns, test durations, and task completions, which highlight the features that capture attention and hold significance. Participants can conveniently join your study using their smartphones within their everyday settings, ensuring a natural interaction experience. Acquire dependable data and conduct remote studies with assured accuracy, allowing you to save up to 80% of the time and 70% of the total costs compared to traditional in-lab testing, without compromising on quality. Instantly review and dissect the findings on Oculid’s platform, where you can analyze and contrast results across different participants and tasks, creating visual representations based on chosen metrics like taps and fixations. Witness the outcomes as soon as each participant finishes and submits their results, enabling you to make timely and informed decisions regarding your digital offerings. This innovative approach not only enhances the efficiency of your research but also empowers you to understand user engagement on a deeper level.

Description

Empower growth and marketing teams to enhance engagement and conversion rates tenfold, all without the need for data or engineering personnel. Elevate your application with an AI-driven personalized user interface that integrates flawlessly with your existing data architecture for a customized experience. By strategically optimizing the onboarding process, we can significantly boost user activation rates. Taking into account factors such as user roles, company types, and specific intents allows us to craft bespoke quick-start guides and tours. Additionally, enabling users to personalize menu or shopping items according to their preferences and behaviors fosters a more engaging browsing experience. Utilizing insights derived from purchase history, browsing habits, and demographic information allows us to provide tailored promotions and discounts that truly resonate with individual users. Our analytical frameworks identify common characteristics among less active users, creating thousands of segments aimed at re-engagement. Moreover, we can efficiently identify successful variants from millions of options, enhancing the user journey at every touchpoint while ensuring that every interaction is optimized for maximum impact. This tailored approach not only boosts user satisfaction but also drives long-term loyalty.