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Description
Nielsen ONE serves as an all-encompassing cross-media measurement tool that offers consolidated insights into how audiences engage with linear television, streaming, and various digital platforms. By synthesizing both first-party and third-party audience data, it allows for meticulous media planning and evaluation, which in turn supports the development of tailored, impactful advertising campaigns aimed at reaching the target audience at optimal moments. This platform provides deduplicated metrics for advertisements as well as content, granting a cohesive perspective on audience behavior that aids in shaping content creation and monetization strategies. Utilizing a unique identity system, Nielsen ONE merges panel data, third-party identity details, and direct publisher connections to yield precise, person-level impressions for campaigns. Furthermore, with its capability for four-screen ad deduplication, it effectively assesses viewer engagement across a range of devices, including connected TVs, computers, and mobile phones, while also incorporating out-of-home, broadband-only, and over-the-air viewing statistics. Overall, Nielsen ONE enhances the media landscape by equipping advertisers and content creators with the insights needed to optimize their outreach efforts.
Description
Reach video advertisements across television, on-demand platforms, digital spaces, and agencies in more than 150 nations with Peach, which simplifies your advertising efforts by automating and enhancing ad delivery around the clock. Simply upload your advertisement, provide a few key details, and observe the seamless process unfold. Peach efficiently manages intricate workflows and invigorates the creative sector. Teamwork is made easy as you can effortlessly align content with media strategies to launch your advertising initiatives. Sourcing becomes straightforward with the right ads positioned perfectly and ready to play, eliminating the need to search for files. Automatic format generation ensures that advertisements are adapted for each channel, media proprietor, and platform. Experience superior quality with broadcast-grade transcoding from original files, accompanied by instant quality assessments to avoid rejections. Distribute advertisements from a unified platform, securely transmitting to television, social media, online spaces, ad servers, and beyond, removing the hassle of constant emails or multiple log-ins. Enjoy complete transparency with real-time insights into the status and location of every advertisement throughout the entire campaign lifecycle. Additionally, Peach is strategically built to embrace the future of programmatic advertising, ensuring you remain at the forefront of technological advancements. It allows you to focus on creativity while managing your advertising needs efficiently.
API Access
Has API
API Access
Has API
Integrations
furbsh
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Nielsen
Country
United States
Website
www.nielsen.com/solutions/audience-measurement/nielsen-one/
Vendor Details
Company Name
Peach
Founded
1996
Country
United Kingdom
Website
www.peachvideo.com/en-gb/
Product Features
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization