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Description
Nielsen ONE serves as an all-encompassing cross-media measurement tool that offers consolidated insights into how audiences engage with linear television, streaming, and various digital platforms. By synthesizing both first-party and third-party audience data, it allows for meticulous media planning and evaluation, which in turn supports the development of tailored, impactful advertising campaigns aimed at reaching the target audience at optimal moments. This platform provides deduplicated metrics for advertisements as well as content, granting a cohesive perspective on audience behavior that aids in shaping content creation and monetization strategies. Utilizing a unique identity system, Nielsen ONE merges panel data, third-party identity details, and direct publisher connections to yield precise, person-level impressions for campaigns. Furthermore, with its capability for four-screen ad deduplication, it effectively assesses viewer engagement across a range of devices, including connected TVs, computers, and mobile phones, while also incorporating out-of-home, broadband-only, and over-the-air viewing statistics. Overall, Nielsen ONE enhances the media landscape by equipping advertisers and content creators with the insights needed to optimize their outreach efforts.
Description
Partner with us to execute out-of-home (OOH) advertising initiatives — including billboards, bus wraps, street stencils, and more — tailored for your clients. As many have noticed, the effectiveness of online advertisements has decreased due to digital fatigue and growing consumer annoyance, making the rising CPM costs increasingly concerning. With 47% of marketers expressing fears about being priced out of paid social, it's evident that 97% are actively seeking alternatives to digital marketing. Additionally, media buyers at your agency often lack the capacity to manage OOH advertising on a piecemeal basis, much less evaluate campaign performance effectively. Utilizing OneScreen.ai’s technology-driven strategy empowers you to target and assess OOH campaigns in a manner that aligns with the expectations of modern brands, ensuring a more streamlined and impactful advertising experience. This collaborative approach not only enhances your service offerings but also keeps you ahead in a competitive landscape.
API Access
Has API
No
API Access
Has API
No
Integrations
Spotai
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Nielsen
Country
United States
Website
www.nielsen.com/solutions/audience-measurement/nielsen-one/
Vendor Details
Company Name
OneScreen.AI
Founded
2020
Country
United States
Website
www.onescreen.ai/