Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
We integrate technology, data, creativity, and service to enhance performance and efficiency in the interconnected landscape of CTV, linear, and digital media.
Our platform alleviates the financial and operational burdens imposed by superfluous intermediaries, addresses issues of fragmentation, and our exceptional consultative support is consistently available to assist you in navigating the constantly evolving landscape of privacy and technology.
The Nexxen technology stack encompasses solutions tailored for every phase of the supply chain journey—from planning and activation to optimization and measurement—allowing for each to be utilized independently according to your specific requirements.
This flexibility ensures that clients can adapt their strategies effectively, maximizing their potential in a dynamic market.
Description
SKP DMP stands out as Korea's leading Data Management Platform, facilitating corporate marketing efforts by effectively harnessing the service user data from SK Group. It sources non-identifying information from over 94% of SK Group's subsidiaries, including notable names like SK Telecom, SK Broadband, STOA, and SKP. The platform boasts an impressive collection of 130 million Advertising IDs and cookie IDs, capturing user behavior across a wide range of services, from e-commerce to mobile broadcasting. By ensuring the acquisition of reliable and secure data directly from the exclusive DMP ICT family, which has direct access to SK Group's data, SKP DMP maintains a strong competitive edge. Additionally, the demographic and behavioral data is meticulously categorized based on Audience segments and tailored to fit the local market, greatly enhancing its effectiveness for marketing initiatives. This careful reorganization of data not only boosts its applicability but also empowers businesses to make informed decisions.
API Access
Has API
No
API Access
Has API
No
Integrations
Adagio
Yes
Celtra
Yes
Eyeota
Yes
Mile
Yes
NexClipper
No
Peer39
Yes
Proximic by Comscore
Yes
Supermetrics
Yes
TidalScale
No
Integrations
Adagio
No
Celtra
No
Eyeota
No
Mile
No
NexClipper
Yes
Peer39
No
Proximic by Comscore
No
Supermetrics
No
TidalScale
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Nexxen
Founded
2007
Country
Israel
Website
nexxen.com
Vendor Details
Company Name
SK planet
Founded
2011
Country
South Korea
Website
www.skpdmp.com/main.php
Product Features
Ad Server
A/B Testing
No
Ad Inventory Management
No
Ad Optimization
No
Banner Management
No
Conversion Tracking
No
Mobile Ad Serving
No
Native Ad Serving
No
Newsletter / Email Ad Serving
No
Referrals / Affiliates
No
Rich Media Ad Serving
No
Video Ad Serving
No
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
Product Features
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No